Rachel and Jess discuss their current marketing tactics and trends that are giving them the ick, such as income claim marketing, faceless accounts, and descaling hype. Learn what we think they mean, along with how to avoid falling for marketing scams and ethically market your business in 2024.

Key Takeaways:

- Income claims and result claims can be seen as icky if they lack transparency or rely solely on monetary success. Balancing these claims with case studies and showcasing the journey to success can help build trust with potential clients.

- Hyper scaling, while tempting, can lead to cracks in the foundation of a business if systems and infrastructure are not in place. Gradual growth and strategic investments are key to sustainable success.

- The rise of faceless accounts in marketing can create a sense of disconnection and lack of authenticity. Building trust and connection with your audience through personal branding and genuine interactions can lead to stronger relationships and conversions.

If you enjoyed this episode, share it with your business bestie and follow Deeply Rooted Business on your favorite platform for more valuable insights. Stay tuned for the next episode where the hosts will discuss why your offers may not be selling and how to make them irresistible to potential clients.

Remember, quality and authenticity will always win in the end. Keep rooting for your business success!

Connect With Us:

Jess Website

Rachel's Website

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Work with Us 1:1

Rachel's Services

Jess's Services

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Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

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Hang Out & Say Hi!

Deeply Rooted Business Instagram

Jess Instagram

Rachel's Instagram

Rachel: 00:00:00

Hello, and welcome back to another episode of the

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: 00:00:03

Deeply Rooted Business Podcast.

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: 00:00:06

I'm Rachel, your marketing, just

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: 00:00:11

Jessica: I told you that's what I

called you on Instagram today, your

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: 00:00:16

Rachel: And this is Jess.

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: 00:00:18

And we are, we're talking

a fun episode today.

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: 00:00:20

But let's get an energy.

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: 00:00:22

Let's do a vibe check.

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: 00:00:24

Jess, how are we doing?

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: 00:00:25

We're recording on a

Thursday instead of a Friday.

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: 00:00:28

What are your vibes like?

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: 00:00:30

Jessica: My vibes are I'm in

ovulation phase, which sorry, if we

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: 00:00:34

have any male listeners, that's TMI.

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: 00:00:36

So around this time, my

ideas become plentiful.

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: 00:00:39

But it's not hard for me to focus on

task, mundane task, creative tasks.

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: 00:00:44

I feel like I have a lot of mundane tasks.

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: 00:00:46

So that's not vibing with me

But today I'm celebrating that I

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: 00:00:49

think Mercury goes direct today

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: 00:00:53

Rachel: I just realized it probably that's

where the energy drain is for me where I'm

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: 00:00:57

like just like breaking through that mold

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: 00:01:02

squadcaster-jg66_1_04-25-2024_130524:

Yeah, so I feel like April has been

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: 00:01:06

a rough one Especially like even

when I said look at all the you

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sent me that guy with his name Chris

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rachel_1_04-25-2024_130524: Yeah

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squadcaster-jg66_1_04-25-2024_130524:

He's Oh yeah, Aries, it's

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: 00:01:13

been going through it.

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And I'm like, I'm an Aries.

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: 00:01:16

And everyone that I listened

to that's that is this has been

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: 00:01:18

the hardest month for Aries.

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: 00:01:19

So I'm really happy for this month

to be over, which is not typical.

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: 00:01:23

Cause I typically love April cause

it's my birthday month and I'm feeling

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good, but this has just been a very

challenging, but like I can, in a way

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: 00:01:30

that I can feel like I'm evolving way.

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: 00:01:32

So we're ready for whatever.

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: 00:01:35

rachel_1_04-25-2024_130524: it'll

be already May But yes, April will

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: 00:01:39

be over when people are listening to

this and we're hoping Jess in future

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: 00:01:43

May time is having a better month.

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: 00:01:48

Yeah, I have been like in day, gosh,

it feels like day 10 of no sunshine.

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: 00:01:55

We've just had overcast and that always

just drains my, the life out of me.

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: 00:02:00

It puts me in like instant brain fog.

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: 00:02:03

So I'm Forcing myself, I'm putting

my employee hat on and doing the

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: 00:02:07

things so I don't get fired by myself.

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: 00:02:09

It's been a weird week.

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: 00:02:11

I'm ready for, I'm ready for the

energies to be back in alignment,

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: 00:02:16

but what are we talking about?

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: 00:02:18

squadcaster-jg66_1_04-25-2024_130524:

I pulled us a card real

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: 00:02:19

quick before we get started.

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: 00:02:20

Patience.

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: 00:02:21

Your dreams are blooming more

rapidly than you realize still

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: 00:02:24

they need nurturing and patience.

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: 00:02:25

So an early

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: 00:02:27

rachel_1_04-25-2024_130524:

Patience is my non virtue.

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: 00:02:30

squadcaster-jg66_1_04-25-2024_130524:

Me neither.

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: 00:02:31

I am a

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rachel_1_04-25-2024_130524: I have None,

in my personal life and in my business.

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: 00:02:37

squadcaster-jg66_1_04-25-2024_130524:

Okay But yes, let us get into the episode.

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What are we talking about today, Rachel?

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rachel_1_04-25-2024_130524: We are

talking a fun episode about marketing

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ics that we're seeing in the industry.

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Really making sure that like these

things that come up that feel off or

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feel a little too Magnetizing, I think is

probably the proper word to draw you in.

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We're going to debunk a few and

maybe give you some alternatives

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to your own buyer behavior and

really like just break a few down.

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squadcaster-jg66_1_04-25-2024_130524:

Yeah, since business is a little slow

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right now, especially for the people

that have bigger platforms, I can see

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their marketing becoming a little more.

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Icky, because they're trying

to get that like big push.

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So hopefully this will, I had a a

temporary loss of sanity this week

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where I wanted to invest in something

that was 4, 000 message Rachel.

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And she's that's a lot of money.

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And then asked me some questions

to help me find clarity that this

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was not actually what I wanted.

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I had just gotten swept up

into the marketing things.

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Because the thing about it is some of

these people are really, great marketers

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and convince you that something is

for you, even if it is not for you.

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So I know we're going to go through some

of the remedies, but definitely recommend

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if you do not have a business partner,

having a business bestie who knows a lot

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about you and your business that you can

run big investments like this through

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and get their feedback on it first.

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rachel_1_04-25-2024_130524:

Yeah, that it's, that's so funny.

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All right, let's get into the first one.

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So this one, I think, Oh my gosh, I

have been on such I've been avoiding

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it for I think my entire business.

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I've done a really good

job at not doing it.

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And it is income claims

slash result claims.

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Give me your hot take on in income claims.

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squadcaster-jg66_1_04-25-2024_130524:

So like You when I see it automatically,

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I think it draws like a sense of like

skepticism to that or when I see it

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posts, but you're obviously seeing

it post and they have screenshots.

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Obviously, a lot of times you could

be missing context of how that money

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was made that they're claiming.

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So I think it automatically,

gives me some caution.

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But at the same time, our

businesses are expected, when people

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invest to work with us, they're

expected to see some sort of ROI.

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So being able to claim some or part of

the success that someone you've worked

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with had, is a big part of the ROI.

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a major part of your marketing.

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So I go back and forth with it.

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I recently started just posting

some screenshots to see like

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: 00:05:29

the reaction I got from people.

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I made sure to add a lot of clarity

and like case study around what

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had actually happened in that

business and how I contributed as

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part of a team to that success.

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And it did get a lot of traction.

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So it obviously works, but I

think it's all about finding.

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The balance.

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How do you feel about it?

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rachel_1_04-25-2024_130524: Yeah, there

is definitely that balance, right?

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I think a lot of people, if that's

their entire sales strategy,

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red flag, immediate red flag.

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If they don't really have the

transparency or the depth to

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provide insight into how those

income claims came to light.

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And everything is just gated

behind a course or whatever.

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That's some real issues.

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My other side of it, and this is one of

the things that I've personally taken

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a stance against in my own business is

like in my own marketing too, is that I

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have clients who make 150 K on launches

, That's a normal number for them.

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: 00:06:36

And even though I contributed to it,

that is not my when to click to pull.

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That is so much more than there's an

ecosystem that's supporting it and a

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good business should understand that

it's not just one post, one email,

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one automation that really creates

these types of impactful results.

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And so for me, My transparency is that

I am one person on my bit my clients

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teams And my strategies are impactful

quantifiably, I can't bring a number to

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: 00:07:14

it to say, X amount of sales came from

email because we don't know how many

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: 00:07:20

people are watching on social or are

engaging in the DMS or anything like that.

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: 00:07:25

So I think there's just so many.

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: 00:07:27

layers to it that it just becomes

like sticky in order to like actually

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: 00:07:34

root down into how much that person

actually gave into it, right?

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: 00:07:39

squadcaster-jg66_1_04-25-2024_130524:

Yeah.

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And I always feel like there

can be, a one off where you have

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a great day or a great launch.

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But consistency over time that builds

a peaceful, profitable, predictable

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business and create sustainable success.

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So I think that's the real win.

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Is that we do it year over

year or launch over launch.

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Can you make that those continuous

improvements where it's not just

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a we made this much money and now

we can never recreate it again.

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It's can you continuously

produce those results?

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I feel like that's the real win.

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Cause that's how you get

a sustainable business.

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: 00:08:18

rachel_1_04-25-2024_130524: Yeah.

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And before anyone comes for me and says,

I see your reels and you're posting

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screenshots of, the conversion rates that

your clients like, that is something like

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from what Jess just said, like those are

their conversion rates every single month.

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And I made damn sure that.

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We had six months of those

conversions before I actually

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shared it with the world.

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And it was really uncomfortable for me.

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: 00:08:44

It's very out of my space to be that

transparent and like that showy.

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But when it comes to the income claims,

like some people take advantage of

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it and you have the good business

owners who are having a little bit

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of that battle with their values and

that battle with their ethics being

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like, Hey, I want some attention too.

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And so I dabbled with it.

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I felt weird.

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I had a little bit of feelings about it.

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squadcaster-jg66_1_04-25-2024_130524:

Posted and unposted my

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reel like four times.

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Cause I'm like, I don't know.

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I'm like, I'm just going to do it.

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: 00:09:13

Like Instagram's reach

is really low right now.

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rachel_1_04-25-2024_130524: Yeah.

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So I think on the flip side of income

claims, the way that you can really

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give the more ethical balance to it

and really Lean into your values more

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is by building authority through your

content, using those case studies

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showing that it's not just a one time

thing or a one client thing, that it's

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a consistent effort across the board.

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: 00:09:40

And we're , really bringing

awareness to those those shifts

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: 00:09:43

that happen in your clients.

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Efforts that you directly had an impact

in if you're just a I was going to give

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: 00:09:50

an example, but I don't want to like make

fun of anybody else's niche or anything.

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We ain't got that,

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: 00:09:55

squadcaster-jg66_1_04-25-2024_130524:

I think.

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It's not just about the results.

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It's how you're making the at least

in my, because one of the primary

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goals of my business is to make the

business owners feel less stressed and

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more empowered to achieve their goals.

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So I've been thinking about that a lot

because I have a lot of dietician clients

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and they send these pre appointment

check ins with their clients where they

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get a lot of great feedback so they

can have great results to show every

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: 00:10:20

single time they meet with a client.

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And I'm like, how can I like weave

these like stories and feedback more

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: 00:10:26

into my client workflow to make sure

one that like the client is getting the

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: 00:10:30

results that I promised or that they're

expecting and I'm not blindsided by them.

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: 00:10:35

saying sayonara too soon, but two,

so that I have some like tangible

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: 00:10:40

feedback from other clients too.

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: 00:10:44

rachel_1_04-25-2024_130524: yeah.

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Yeah, so I think if you're one of

those that maybe monetary claims aren't

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possible in your marketing, really

making sure that you can capture those

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moments in your client experience,

like what Jess is saying, like stress

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relief, organization, like those are

still massive wins that people know

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that they're going to come into.

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Your space and into your business

and be able to get that as well.

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And don't get any of this twisted.

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Cause Jess does deliver some

epic freaking launch results

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when it comes to her clients.

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Like I can't even it's just wild.

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So it's one of those things that

I think if it's in your ethics,

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it's in your values, do it right.

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: 00:11:28

I think that's like bottom line.

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: 00:11:31

squadcaster-jg66_1_04-25-2024_130524:

Got it.

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: 00:11:32

All right.

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So let's move on to another trend

that we're seeing in the online space.

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And that is, It's really about

the pendulum swinging from scale,

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: 00:11:43

scale quickly to descaling.

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: 00:11:46

Like we went from everybody wants to

scale to now it's sexy to descale.

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: 00:11:52

And that's fine if that's what you

need to do for your inner peace.

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: 00:11:56

But I think a lot of the ways that it is

being presented is, was like a sexy choice

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: 00:12:03

where the reality was that probably a

lot of these businesses grew too quickly.

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: 00:12:10

And we'll be doing a

episode in the coming weeks.

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: 00:12:13

How to make sure that your

business doesn't implode on

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: 00:12:15

itself, but they grew too quickly.

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: 00:12:18

And that's literally what happened is

like there were cracks in the foundation

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: 00:12:21

because they didn't have these systems

that Rachel and I talk about all

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: 00:12:24

the time set up in their business.

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: 00:12:26

And it either caused too much stress

and the business owner had to rein

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: 00:12:31

it back in, or it literally just Stop

making enough revenue to support the

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: 00:12:36

size of the business and crumbled.

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: 00:12:39

rachel_1_04-25-2024_130524: Yeah, and I

think there's a layer of this too, which

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: 00:12:42

goes back to icky marketing where you

have some programs or Courses that will

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: 00:12:51

just recommend all of these systems and

I won't call them like real systems.

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: 00:12:57

I put systems in quotations here

because they have affiliate like

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: 00:13:02

commissions through certain things.

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: 00:13:04

Like the amount, there's this one business

in particular that I'm not going to

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: 00:13:08

name, but I have rebuilt or simplified

about 10 of their clients like funnels

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: 00:13:16

because they have put them in, Several

like tech stacks that say, oh, they need

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: 00:13:22

to be doing this here and have a, their

landing page here where they're ending

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: 00:13:26

up spending 700 a month just to maintain

this like supposed simplified funnel.

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: 00:13:33

And when we scale it back and

really making sure that they

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: 00:13:36

understand how each component.

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: 00:13:40

Fits together.

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: 00:13:42

They have so much more sustainability and

scalability within their business from

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: 00:13:46

like a revenue perspective without all the

chaos that's happening in their business.

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: 00:13:51

So there's a lot of people who just

because they want that affiliate

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: 00:13:56

commission will recommend a

very specific platform for you.

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: 00:14:00

I saw it all the time when it was

like when flow desk was the first

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: 00:14:02

thing and everybody got into flow

desk and then immediately was like,

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: 00:14:05

Oh, this isn't like working for me.

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: 00:14:08

I'm like yeah, because it doesn't

have the tools that you actually need.

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: 00:14:11

And so it's just wild.

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: 00:14:13

I think when you are having this kind of

like approach of hyperscaling and growing

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: 00:14:19

as big as possible, as fast as possible.

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: 00:14:21

It's one of those things that you really

need to be like rooted into your own.

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: 00:14:25

What do I want in my business?

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: 00:14:27

Because there are so many teams.

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: 00:14:29

And this next episode is going to be

like, so hopefully enlightening that just.

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: 00:14:34

Burnout because they or go bankrupt

because they literally don't have

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: 00:14:40

the means to Continuously feed this

like machine that they have built

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: 00:14:46

squadcaster-jg66_1_04-25-2024_130524:

Yeah, it is a dance to find like the

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: 00:14:49

happy medium of, growing with what

you can until you get to a certain

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: 00:14:53

point and then making like a smart

investment to bring on a new people.

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: 00:15:00

It's not bring on eight new people

all at one time because unless you

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: 00:15:04

have like really super systems and

you're an excellent people manager,

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: 00:15:08

then the business is going to implode.

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: 00:15:11

Our advice, grow it gradually.

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: 00:15:14

rachel_1_04-25-2024_130524: All right.

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: 00:15:14

This next one is One of my favorites.

258

: 00:15:18

I've had a lot of heated

conversations on thread about this.

259

: 00:15:22

And it is the new faceless

account, faceless marketing

260

: 00:15:27

type trend that's going along.

261

: 00:15:29

And so before I go on my tangent, Jess,

what are your thoughts on the faceless?

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: 00:15:37

squadcaster-jg66_1_04-25-2024_130524:

So I don't think I'm as like

263

: 00:15:38

deep in the algorithm of this as,

because when you first told me

264

: 00:15:41

about it, I was like, wait, what?

265

: 00:15:43

But I just think that it is a scam.

266

: 00:15:51

rachel_1_04-25-2024_130524: I've seen a

lot of people really embrace the approach

267

: 00:15:56

to it, but I think there are some really

big gaps that it leaves, especially in

268

: 00:16:02

the online space, it does in some ways,

if you're not doing feel pretty scammy.

269

: 00:16:09

Especially if it's the faceless money

making accounts that just only teach you

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: 00:16:16

how to do Certain things, but I think

the biggest, most telling aspect of why

271

: 00:16:23

it's taking off in the way that it is

because business owners don't want to

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: 00:16:28

become content creators, like period.

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: 00:16:31

And I think Jess, you and I can

both resonate with this where

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: 00:16:34

we're like content is just,

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: 00:16:37

squadcaster-jg66_1_04-25-2024_130524:

Yeah.

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: 00:16:37

rachel_1_04-25-2024_130524:

a struggle, but.

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With this faceless kind of trend taking

off, it really does remove the connection.

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It removes the like authenticity,

the trust building that goes

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: 00:16:52

into developing and converting

consistently across the board.

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: 00:16:57

But what are your thoughts now that I've

given a little bit more of a ramble?

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squadcaster-jg66_1_04-25-2024_130524:

Yeah, I just think that it's I used to

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: 00:17:03

think it's been noisy on the internet for

a while and I feel like with AI and all

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: 00:17:09

of these even like our open, like our tool

we use for the podcast where we can like

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: 00:17:13

clip down this video into 30 videos in two

seconds, it just creates a lot more noise.

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: 00:17:21

And I think that the pendulum, even

with the whole, and I know I'm doing

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them right now too, with the whole,

read, like the video B roll, read

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the caption for the rest of it.

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: 00:17:30

I feel like that content only is going

to have a very short lifespan too.

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: 00:17:35

I feel like people are

going to want to crave.

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Like deep co quality content and that's

what they're gonna be looking for.

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: 00:17:42

And the people that can focus on

quality and not quantity are gonna win.

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: 00:17:48

And yes that content might take a

little bit more time to create, but you

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: 00:17:52

can create systems to make it faster.

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: 00:17:54

Where I feel like posting 30 times

a week is just a little desperate

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: 00:17:58

feel, especially if you're a

service provider, if you're a

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: 00:17:59

content creator, that's your job.

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: 00:18:01

Great.

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: 00:18:01

But if you're a service provider, there

are so many other alternatives to posting

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: 00:18:06

that much content to grow your business.

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: 00:18:08

And honestly, the, what I've seen

work in the back end of most of my

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: 00:18:12

clients business is like other methods

besides just posting faceless stuff.

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: 00:18:19

I feel like people are

craving connection right now.

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: 00:18:21

I know I am.

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: 00:18:22

rachel_1_04-25-2024_130524: I know.

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: 00:18:23

I think it really, like when you

can resonate with someone's, I think

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: 00:18:29

it makes it easier to Lean into

trusting them a little bit more.

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: 00:18:33

And I really think, I think my problem

with the whole facelifts thing is that

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: 00:18:39

when you are not focused on building trust

and when you're not focused on really

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: 00:18:46

that connection side of things, which we

know converts really well, we know when

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: 00:18:52

you have connections with your audience,

like you can convert and do more.

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: 00:18:57

Like impactful things you can scale

and you can do all of that when

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: 00:19:01

you don't have that connection.

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: 00:19:03

You are almost immediately like you

almost have to rely on those kind

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: 00:19:08

of like icky, like income claims.

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: 00:19:11

You have to rely on

unethical marketing tactics.

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: 00:19:14

And then also I can't tell you, and this

is, I think one of the bigger problems.

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: 00:19:18

I can't tell you.

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: 00:19:20

Which of the faceless

accounts are any different?

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: 00:19:22

Like to me, if I saw one, it's

not going to stick in my brain.

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: 00:19:26

If I see another one, I'm going to

assume it's the first one that I saw.

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: 00:19:29

So there's really no like diversity in it.

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: 00:19:31

I think it's going to oversaturate

itself and unless they start showing

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: 00:19:36

their faces, you really can't

tell them apart kind of thing.

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: 00:19:40

Does this have a flip side for you?

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: 00:19:42

Do you see any value or any form

of like structure that can be

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: 00:19:49

pulled from this type of trend?

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: 00:19:51

And

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: 00:19:54

squadcaster-jg66_1_04-25-2024_130524:

I don't, I think it would be fine

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: 00:19:56

like sprinkling it in every once in

a while, but I don't think that you

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: 00:20:00

can really stand where you're not

showing your face when you're trying

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: 00:20:05

to build a personal brand business.

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: 00:20:07

Like most of the businesses

that we work in, can't do it.

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: 00:20:11

rachel_1_04-25-2024_130524: if you

really want to be faceless, just

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: 00:20:13

send an email to your email list.

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: 00:20:14

Like it's the OG email or the OG faceless

account is don't have to get ready.

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: 00:20:20

You don't have to show up.

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: 00:20:22

You don't have to do anything.

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: 00:20:24

squadcaster-jg66_1_04-25-2024_130524:

On Instagram to market your business.

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: 00:20:26

So there are so many other

ways to market your business

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: 00:20:29

that are outside of Instagram.

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: 00:20:32

And I've been battling this with myself

cause I'm like, I feeling this pill

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: 00:20:36

to YouTube, but for now it would mean

giving up Instagram completely because

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: 00:20:40

of the time that it would take, because

I actually have to do like client

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: 00:20:43

work too and not just create content.

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: 00:20:46

So I'm feeling this pull to YouTube, but

for some reason I'm like, I just It's

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: 00:20:50

like, Giving up Instagram, even though

I have never really been that consistent

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: 00:20:54

on it, but just saying I'm not doing that

at all, just feels weird, but I want to.

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: 00:21:01

rachel_1_04-25-2024_130524:

think it's a should in business.

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: 00:21:02

I think people are like, you should do it.

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: 00:21:04

And I think that should

obligation runs deep, right?

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: 00:21:09

Cause I'm the same way where I'm

like, I don't want to have to post.

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: 00:21:12

I have my email list.

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: 00:21:13

I have this, I have that, but it feels

like it's a part of my ecosystem.

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: 00:21:19

So I'm like, I should do

this, but I don't know.

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: 00:21:21

Hopefully you can, reframe some

of that because I think, the huge,

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: 00:21:27

Face for you is super valuable.

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: 00:21:30

squadcaster-jg66_1_04-25-2024_130524: I

think I'm just want to do experiment, give

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: 00:21:31

myself permission for three months, just

go on YouTube and see what's happening.

359

: 00:21:36

I have my content repurposer now,

so she can easily throw stuff on.

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: 00:21:41

That was a big celebration this week.

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: 00:21:42

Hired somebody.

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: 00:21:44

Somebody works for me.

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: 00:21:45

Yay.

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: 00:21:46

She can put the stuff on Instagram and

on my, all my other social channels.

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: 00:21:49

But then I also like feel like if you're

not interacting on your social channels,

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: 00:21:52

then it's not going to grow anyway.

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: 00:21:54

So it's do I just completely

say we're going to try YouTube?

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: 00:21:57

We're going to go all in and see

what the results are going to be.

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: 00:22:00

And I think that's what I'm leaning

towards for this next quarter of business.

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: 00:22:06

rachel_1_04-25-2024_130524:

Everything is an experiment.

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: 00:22:07

Everything's an experiment until you

find what works and feels good for you.

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: 00:22:12

So I think as we wrap up this episode,

let's do a little recap on our.

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: 00:22:19

Marketing icks.

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: 00:22:21

And hopefully these were a little

entertaining, a little validating.

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: 00:22:25

Cause I think when people

are in the online space,

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: 00:22:28

they see Oh, this is a trend.

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: 00:22:29

I have to jump on it.

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: 00:22:30

No, you don't.

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: 00:22:31

You literally don't.

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: 00:22:32

First one, income claims

and result claims.

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: 00:22:35

So really the unethical side

of it is just the lack of

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: 00:22:39

transparency or the lack of other.

383

: 00:22:42

in your I always am really bad at saying

that the other tactics in your tool belt,

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: 00:22:48

that's not an actual saying, but that if

this is your only strategy, like probably

385

: 00:22:52

let's look around and find something

else that can compliment it because it

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: 00:22:56

does give a little bit of ick to it.

387

: 00:22:59

And then if you are wanting to use

income, just really Showcase your

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: 00:23:04

authority through case studies, through

transparency, through education, and

389

: 00:23:08

then following your awareness funnel.

390

: 00:23:11

The other trend was the

over hyper, hyper scaling.

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: 00:23:17

And now on the flip side, they have now

completely simplified their businesses

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: 00:23:22

as a result, that pendulum swinging back

and forth from 10 plus complex, 10 plus

393

: 00:23:29

complex teams to now somebody getting

Like somebody firing all their teams

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: 00:23:33

and like just simplifying down, really

finding what that happy medium is for you.

395

: 00:23:39

And then the last one, my personal

favorite, the faceless account.

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: 00:23:42

If it does appeal to you, I would

say, try it, but still bring some

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: 00:23:47

trust building, some community

building, some relationships back

398

: 00:23:51

into your audience and into your

community and really prioritize that.

399

: 00:23:55

And then yeah.

400

: 00:23:56

Yeah, I think to wrap it all

up, I think ultimately quality

401

: 00:24:00

is going to win in the end.

402

: 00:24:03

Content creation is getting pretty

saturated, so really focusing

403

: 00:24:08

on quality, live in your values,

align with what feels good to you.

404

: 00:24:14

Did I miss anything?

405

: 00:24:15

squadcaster-jg66_1_04-25-2024_130524:

I think the only other thing is it's,

406

: 00:24:17

this is why it's so important to have a

business network or business community

407

: 00:24:21

or business bestie that you can lean on.

408

: 00:24:23

So you can ask, is, I'm

being called to this.

409

: 00:24:26

Do just get a gut check of this.

410

: 00:24:28

Is this, do you think

this is right for me?

411

: 00:24:30

Ultimately, what's right for your

business, but sometimes it can help,

412

: 00:24:33

especially when you've gotten pulled

into the marketing that's there.

413

: 00:24:38

And Yeah.

414

: 00:24:39

So until next week, if you like this

episode, make sure that you tune in.

415

: 00:24:44

We're going to be talking about why

your offers aren't selling and what you

416

: 00:24:48

can do to tweak them so that they are

irresistible to your potential clients.

417

: 00:24:54

If you found this interesting or helpful,

make sure you share this episode with

418

: 00:24:59

your business bestie and make sure you

follow us on your favorite platform.

419

: 00:25:03

We're on Tik Tok, Instagram, YouTube.

420

: 00:25:06

Leave us a comment or review wherever

you're watching or listening to this.

421

: 00:25:09

And we are so happy that you are here and

until next week, we are rooting for you.