Kaity Hartley has said the thing most pet photographers think and never say out loud. She wants to be the photographer everybody can afford, because she genuinely believes everyone should be able to have beautiful photos of their dog. She is also a full-time mum with bills to pay, and three families a month at her entry package comes to $1,500. In this live coaching call, Ina works through what that one belief is costing her, and why her pet photography pricing is the only lever she has that does not cost her another weekend.
Kaity runs Koarlie Studios Pet Portraits on the Sunshine Coast, shooting bright, colourful, joyful studio portraits of dogs. She is a certified canine behavioural dog trainer, which is why anxious and reactive dogs do so well with her, and it is the thing almost nobody knows about her. This is a real coaching call, recorded live, with her real numbers and her real goals on the table.
In this episode:
- Why accessible and profitable are not opposites, and what happens to the people you want to serve when the business stops being able to stay open
- The three gaps Ina looks for first: messaging, visibility and conversion
- What Kaity is actually booking now, and the dream she almost talked herself out of saying out loud
- Why more sessions is the wrong goal when your weekends are already spoken for, and what happens to the maths when you raise the average sale instead
- Making the financial decision for your client before they get to make it themselves
- Why raising your prices without raising your positioning is what makes people say you are too expensive
- The client who paid Ina $250 for all the digitals years ago, came back in 2023, and spent $3,000
- Giving people the full pricing before they book, and letting them decide
- What Kaity already knew, and the one thing she actually needed
If you have ever felt guilty about what you charge, this one is for you.
About Kaity
Kaity Hartley is the photographer behind Koarlie Studios Pet Portraits on the Sunshine Coast, Queensland. Her work is bright, playful and deliberately a little bit different, built for furkids of every type and every temperament. She has worked across the animal industry since 2012, from conservation and education to doggy daycare, behavioural training, rescue and enrichment, and she is a certified canine behavioural dog trainer. She was part of the first beta round of Ina's marketing workshop, and the feedback from that group shaped what the workshop became.
Connect with Kaity
Work with me in The Consistent Bookings Mastermind
The mastermind is currently open for enrolment. It's a group coaching container focusing on implementation support to help you build your repeatable marketing system along with comprehensive support of your business from pricing, sales, and mindset. My marketing templates library is included, press release templates and all, which is exactly where Aubri got hers.
Consistent Bookings Audit
If you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.
Complete the audit here.
Connect with Ina
Instagram: @inaj.thepetphotoceo
Email: [email protected]
Mentoring & Coaching for Pet Photographers: https://www.inajphotography.com/for-photographers
