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What's Keeping You From Your Perfect Podcast Future?
Episode 419th August 2022 • Hiring a Podcast Editor • Bryan Entzminger
00:00:00 00:13:21

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What does knowing what you want your podcast to look like have to do with hiring the right podcast editor?

Well, arguably, we're going to tackle a pretty broad topic today, and not every bit of it will apply. But I'm going to ask you to allow yourself the opportunity to expand your perspective a bit, because we're going to dig into that perfect magic wand future that we talked about in the last episode, and start to identify what's standing in our way.

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Listen to discover

  • The two most common categories of roadblocks
  • Which roadblocks you might want to accept
  • Why there should always be a gap between your expectations and your skill

https://hireapodcasteditor.com/episode/whats-keeping-you-from-your-perfect-podcast-future

Links & Resources

Links & Resources

  • Engaging Missions Show - This is the show that I was producing at the time that I brought on my first podcast editor. It's on an indefinite hiatus, primarily because editing was taking over my life and this show was costing money rather than making money.
  • 1,000 Podcasters - I launched this solo show primarily to get some practice in storytelling and solo hosting. It eventually gathered a bit of an audience, but I made the choice to stop producing it because my calendar was too full, and I needed to prioritize some things that were more important - like faith and family (and sleep).
  • YaYa Podcasting - This is my friend Carrie. She offered a short course on how to edit dialog for scripted podcasts that I took because I always want to be growing and improving.

Listen to Hiring a Podcast Editor

Hiring a Podcast Editor website

Mentioned in this episode:

15 Questions to Ask Before Hiring a Podcast Editor

If you want to get the clarity you need to avoid a hiring mistake with your podcast, you will want to grab this free guide. No email required. We just want you to make the best decisionfor yourself and your show.

15 Questions Download

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Transcripts

Bryan Entzminger:

Has this ever described you, maybe, you know what you want your podcast to look like when it grows

Bryan Entzminger:

up or maybe six months from now, but you're not there.

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If that does describe you.

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You're probably gonna want to spend a little bit of time considering the things we're gonna talk about today so

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that you can help move your podcast toward its potential.

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Welcome to hiring a podcast editor.

Bryan Entzminger:

My name is Bryan Entzminger.

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I'm a podcast, editor and manager at TopTierAudio.com.

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This show is intended to help you be able to find the right podcast editor for you.

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Whether you're looking for your first editor or your next editor in season one, we're gonna help you get

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clarity on what you really want before you start connecting with editors and then provide you with

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the tools to make the right decision for yourself.

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This show is sponsored by Top Tier Audio.com where we provide podcast production services for

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multi-passionate coaches, trainers, and consultants.

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Be sure to stick around to the end, and I'll tell you how you can get a free tool to help you organize

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your thoughts and make sure you don't miss anything.

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So you might be wondering what does it matter?

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That I know that I want my podcast to look like when it grows up.

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When I think about hiring a podcast editor.

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You could certainly make the case that we're gonna tackle a pretty broad topic today and not every bit of it will

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apply specifically to a podcast editor, but I'm gonna ask you to allow yourself the opportunity to expand

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your perspective again, because of a couple things.

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One is.

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Because if you're gonna start bringing on an editor, you need to start thinking about your show, like a producer.

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And if you haven't already done that, you're going to need to expand your thinking.

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But also because as we start to dig into that magic wander, that perfect future that we talked about in the last episode, we're

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gonna start identifying some things that are standing in the way.

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In fact, I'll even go so far as to say that if you haven't already done that bit of work, I'm gonna

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suggest that you pause this episode, go back at least one episode and do that bit of work and then come.

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I'll be here when you get back.

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So the goal for today is to take a look at that ideal future that we've already started to define.

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We've already gone through that in the first few episodes, and we're gonna start to identify

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what's getting in the way of getting there.

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What's stopping you right now.

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And also maybe some hurdles that you might see coming up, I'm gonna share some thoughts and maybe

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some general areas that you want to consider.

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But the more important thing is for you to continue building on the work that you've been doing for you to take that

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ideal future that you've started to define, and then to go through this process and think through those things where

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there might be gaps between what you'd like to see and what you're seeing right now, in terms of this, I'm gonna ask

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you to maybe think about some things that are internal.

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And some things are external and of course don't feel constrained by what I'm sharing.

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There's certainly more to do.

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And this is similar to some of our brainstorming from before.

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Don't take the time to edit things out and start excluding things or whatever, just think through all of the

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things that might be potentially standing in the way.

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And then as you go through this further, you'll start to identify which ones you want to address.

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And I want to say again, just because we're gonna talk about things that.

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Affect an editor doesn't mean it doesn't matter because as you start producing your show and approaching it like a

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producer, you're going to want to make sure that when you start bringing people into your team, that you see the potential

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in them to potentially go beyond their current scope of work so they can grow with you as you continue to grow your show.

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So focusing on the things that are internal, maybe there are some things that are standing in your way that have to do with vision.

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Maybe you don't really see a clear.

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Of the future.

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And you might want to consider then going back to the first few episodes of this show and refining that vision.

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Now don't let that hold you up.

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If you're waiting to launch a show until you get that perfect vision, it's not going to happen because the

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thing about vision is you might have an idea where you want to go, but as you continue walking the path

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it's going to become more clear is you get closer.

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So don't let the fact that it's not a perfect vision hold you back.

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But at the same time, if you don't really know, maybe make sure that you're putting a little bit more time into that.

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You might also.

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Held back by fear, maybe there's fear of success or fear of failure or fear of what somebody will think of

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you, or fear that something that you say will affect somebody's life and they might blame you for something

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like all of those are potentially legitimate fears.

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You might just, you know, depending on the topic of your show, you might be fearful of putting your opinion out there.

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So that might be something that's either standing in your Fu in your way right now, holding you back.

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Allowing yourself and your show to grow into what it's intended to be, or it could be

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something that you see coming on the horizon.

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You might also find yourself, maybe held back by overwhelmed.

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Maybe you just feel overwhelmed by the list of things.

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Maybe you've gone into a Facebook group and you've said, Hey, what do I need to do to launch a podcast?

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And you've got 200 and now you're going, okay.

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That's great.

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But what am I supposed to do with all of this?

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That could be something that's standing in your way.

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You could also maybe be stuck, maybe.

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You're already producing a show and the process of producing it the time it takes the things that go into it are

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standing in your way in terms of taking that next step.

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If that's the case, that's probably what brought you to the idea of hiring a podcast editor.

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And I totally get that.

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I've certainly been in that place as well.

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And it's something that you want to consider.

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You might also have maybe something related to your production schedule.

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Maybe the thing that seems like it's standing in.

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Is the fact that you feel committed to producing a show a week or two shows a week or two shows a month or whatever that is.

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And because of that production cycle, you feel like you can't actually take whatever that next step is that you want to take.

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It might also be something where there's a gap in your knowledge or your skill, maybe.

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You see yourself in the future as a host that you are not yet.

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And that's okay.

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There should always be a gap between your taste and your ability.

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If you ever get to the place where you're completely satisfied with your performance, then I would ask you.

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If you might want to consider identifying something new to aspire to, because as a creator, as an artist, you

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always want to continue to grow, not so that you can necessarily beat everybody else, but so that you can

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continue to grow and continue to deliver better things.

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This is something that's affected me.

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I've been editing for money now for several years, but there are still things that I don't know.

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There are still things that I can't do.

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I know that I shared in a previous episode about how I went through a, a training class.

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Editing scripted podcast.

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It was put on by my friend, Carrie, over at yay.

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Y podcasting.com.

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And I went through that class.

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Not because I have.

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Shows that are necessarily doing that kind of thing, but because I wanted to continue to refine and gather that

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knowledge and that skill and build that up in myself and I continue to do that kind of thing all the time.

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As an editor, I'm constantly watching videos around audio things and around the various things that are

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relevant to me so that I can, can continue to grow.

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And now that I, I even have a client where I'm doing a little bit of script preparation and some things like that.

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So I'm spending time learning a little bit more about copywriting and learning more.

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Scripted dialogue.

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Like I just shared because all of that helps me to continue to grow.

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Maybe there's a knowledge gap or something like that.

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That's holding you back.

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Of course, there might be other things as well, but begin writing those things down, make a list of those things.

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If you've already grabbed that, download that we have available for you.

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And there'll be a link for you at the end, if you don't already have that, but use that download so that you

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can make sure that you're getting that information.

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Hi there.

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I'm dropping in for just a second to tell you about captivate.

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If you're launching a podcast, you're going to need a podcast.

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Media host, and captivate is the one that I recommend for the serious independent creator.

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All plans come with unlimited uploads, unlimited shows and unlimited team members.

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You can also create a network page and you have the ability to drop in ads like this one and a whole bunch of other stuff.

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All features are included in every single plan and plans start as low as $20 a month.

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You can find more information in the episode notes.

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And if you purchase through that link, not only will you get great hosting, but your purchase will benefit this show.

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And I'd really appreciate it.

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Captivate is what I recommend for the serious independent creator.

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So we talked about a few areas where.

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Internal things might be standing in your way either now, or maybe there are gaps that you see or hurdles that

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you see in the future, but there also can be external things holding you back or holding back your show.

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And a few of them that come to mind for me are external commitments.

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Are there commitments that you have that are holding your show back?

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And I, I want to pause here for just a second and say that in my.

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Setting aside time for family is not holding your show back.

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That is a commitment that I would suggest you continue to honor, but there might be commitments that you've made to

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yourself or to someone else, or maybe to your podcast audience, your community that are actually holding your show back.

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So consider what commitments might be out there.

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You might.

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Maybe have time gaps, maybe like me, you work a full time job and you also produce podcasts and do that kind of thing.

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So maybe time is at a premium, and that could be time being at a premium now, or maybe you see a

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future where maybe the way that you've built your community online is requiring a good bit of your time.

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And so you see that at some point you won't be able to fulfill all of that.

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Maybe that's leading you to consider bringing on a community manager or maybe it's bring what

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led you to the idea of bringing on an editor.

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Maybe you work a full time job, or you have a business and you start to feel that tension that tug between the

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podcast that might be the marketing arm for your business or your nonprofit organization, and also producing the show.

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Conversely, maybe you see this thing that you want to be able to produce and you know, that the best way to the fastest way

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to do that, maybe not the best way, but the fastest way to do.

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Is to invest money if you don't have time, but you have money, you might want to invest that.

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Well, maybe you don't have that.

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And so cost is a consideration.

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Something that you're worried about, maybe what you want to do is bigger than one person can do.

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In fact, I would say that for most of us, even though a lot of podcasters tend to be a one person show.

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Most of us actually could be better if we started bringing more people onto our team because we get

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additional perspectives, we get additional people.

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And also there's a division of labor now with that comes all kinds of other stuff in terms of team dynamics,

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making sure you have the right people on your team.

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Totally get that.

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So team could hold you back in both directions, but I was thinking of this in terms of like, I, I

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don't have all the people that I need when I think.

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All of these external things.

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And some of these are maybe even things that you took on yourself.

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This has also been something that's affected me in the past.

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At one point I had two shows that I was producing at the same time while I was working full time and had a

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family, and also had some podcasts that I was editing.

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And I got to the place where at one point I had to actually shut down the engaging missions show.

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And also another show that I had launched called 1000 podcasters.

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Now the engaging missions show is an interview.

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I had gone from weekly to once every other week.

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And then eventually I had to pause that show.

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I think I've produced two episodes in the last three years, so it's definitely not in production.

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1000 podcasters actually started as a challenge related to a course that I was taking.

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And then I took on another challenge to do it daily for a little while.

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And ultimately I ended up having to shut both of those down because my production business was taking.

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And for me, making sure that I treat my day job with integrity and also produce podcasts well, and also honor

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my family and my other commitments was very important.

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And so I felt like I had to shut those two things down.

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And that's one of the actions that I took to make sure that I was making the most of that.

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Now that may not at all apply to you, but think through those.

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Commitments think through the, the cost and identify what those potential hurdles, either the things that might be

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a hurdle for you right now, or things that you foresee as a potential and just start making a list of those things.

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We're gonna talk about what to do with that list later.

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Don't worry about that right now.

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We're just trying to go through the process of identifying.

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The future that we want.

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We spent some episodes on that, and then some things that are standing in the way now, as we think about things that might

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be standing in the way next week, we're gonna talk about some other things that might be related to being overcommitted

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or having some gaps in your knowledge or things like that.

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We're gonna take that a little bit further.

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So make sure if you haven't already that you subscribe to the show.

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I think you're gonna want me to hear that.

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So come back next week.

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We'll talk about that in the next.

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If you'd like to be able to get the clarity you need in order to avoid making a hiring mistake, be sure to download our

Bryan Entzminger:

guide 15 questions to ask before hiring a podcast editor, you can find it at HireAPodcastEditor.com/15questions,

Bryan Entzminger:

and it'll be linked up in the show notes.

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It's totally free.

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We don't require an email address or anything like that.

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We just want to make sure that you have the tools that you need to make the right decision for you.

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That guide has the questions we'll talk about.

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Show some instructions and suggestions, even a place to take notes.

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If you want to get even more out of it, though, be sure to subscribe to this show at HireAPodcastEditor.com/listen

Bryan Entzminger:

and share it with the rest of your team.

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Your work is important.

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Now.

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