Artwork for podcast The Home Inspector Marketing Podcast
Don’t Sing the Winter Blues
Episode 172 • 26th September 2026 • The Home Inspector Marketing Podcast • Mike Crow
00:00:00 00:13:35

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When the market slows down, it’s easy to start assuming your customers are going to spend less. But making that decision for them could be costing your inspection company business.

In Winter Marketing Secret #4, Mike Crow explains why you can’t “sing the winter blues.” He shares how negative talk about the market can affect your clients, referral partners, inspectors, and office staff, and why you still need to confidently offer the services your customers want.

From sewer scopes and termite inspections to mold, radon, warranties, and other add-ons, don’t assume people aren’t interested just because the market has changed.

Winter may be coming, but that doesn’t mean your business has to slow down with it.

Whether you're running a multi-inspector firm or just getting your business off the ground, My Inspector Community is here to help you scale with purpose. Claim your complimentary Dream Business Blueprint Session today to get a clear, step-by-step roadmap for your inspection company's growth. Click below to lock in your call!

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Who is Mike Crow?

Mike Crow is a Marketing and Business Expert who has built and managed multiple 7-figure businesses, including two 7-figure inspection firms.

For the past 15 years, he's coached thousands of other inspection business owners and has personally helped 100+ companies grow to $1,000,000+ in annual revenue. He has also helped multiple single-inspector operations earn 6-figure annual revenues (some surpassing $300,000).

Mike can teach any entrepreneur how to systematize and market their business to achieve their personal and professional goals.

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