Midlife isn’t a crisis. It’s an opportunity. 💥

Guest Greg Scheinman of Midlife Male breaks down his proven 6 F’s—Family, Fitness, Finance, Faith, Friends, Fun—and shows how to live by design, not default. We dig into simple systems (calendar-first planning), mastering the middle (not nothing, not extreme), ego & accountability, and why consistent routines (yes, even skincare) boost confidence and performance.

Chapters

00:00 Intro & welcome

00:39 Meet Greg Scheinman (Midlife Male) + the 6 F’s

01:58 Open-book approach & living by the calendar

04:48 Mistakes, ego, accountability & keeping it simple

07:12 Training variables, grace, and realistic expectations

08:46 From chasing title to designing life (origin of the 6 F’s)

11:14 The parking-lot moment—time to change

12:39 Podcast as a “how” lab: test & retest

17:20 Course-correcting: 1° off becomes miles away

20:33 What men get wrong: nothing vs. extremes → Master the Middle

22:19 Minimum effective dose for sustainable success

27:46 Start today: Greg’s 5 rules (ACE + calendar + grace)

32:29 Hawaii story → discovering Precision Skincare

36:09 Control the controllables (confidence, health, appearance)

38:11 One takeaway: share experiences, not advice

39:05 Run your life like your business (be CEO of you)

41:32 Perspective, balance & closing thoughts

What you’ll learn

• How to turn the “6 F’s” into a daily operating system
• The “ACE” rule: Aggregate • Curate • Eliminate noise
• Why calendars reveal priorities (and how to course-correct)
• Five rules to start today—and keep the streak going

Guest

Greg Scheinman, https://www.instagram.com/gregscheinman

https://gregscheinman.com/the-book

Midlife Male:  https://midlifemale.com/

Sponsors / Mentions

Precision Life • Precision Skincare • Precision Nutraceuticals • Trueline Media Group 

If this helped, like, subscribe, and share with a friend who’s ready to design their next chapter.

About Precision Life:

We integrate training, nutrition, functional medicine, and regenerative aesthetics for results that look natural and last.

Find out more about Precision Life at https://precisionlife.io/

Follow us at : 

Jamie: 

Facebook: https://www.facebook.com/jamie.speiser.5

Instagram: https://www.instagram.com/thejamiespeiser/

Jennifer: 

Facebook: https://www.facebook.com/jennifer.hollow.9

Instagram: https://www.instagram.com/thejenniferspeiser/

Precision: 

Facebook: https://www.facebook.com/precisionlifestl

Instagram: https://www.instagram.com/precisionlifestl/

Hey.

2

Hello and welcome to another episode

of Younger By the minute.

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I'm your host, Jamie Speiser,

and I'm always here with my lovely host.

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Jennifer Speiser.

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And I am so excited today

because today we have a special guest

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who is named Greg Shainman.

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He is the voice and force behind Midlife

Male.

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Greg is an open book

when it comes to sharing his journey,

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successes, setbacks

and everything in between.

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Through his podcast writing and coaching,

he helps men

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live life by design, not by default.

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Using his proven framework

built on the six F's, Family

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Fitness, finance, Faith, friends and last

but not least, fun.

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His mission is to show men

that midlife is not crisis.

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It's an opportunity and that aligns

beautifully with what we believe

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at precision,

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which is investing in your health,

your mindset, and yes, even your skin.

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Hi, Greg, welcome to the show.

Welcome to the show.

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Hey, guys. It's great to be here.

Good to see you, Jamie.

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Good to see you, Jennifer.

Thanks for having me.

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It's great to have you on.

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And I'm.

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I'm really excited to

to pick your brain on some of the stuff

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because I think being

you think logically the same way.

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So it's going to be great to a meeting

of the minds if you want to call it that.

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Well, in your book.

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We can try because if I'm thinking

logically, then something is wrong. So.

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Right.

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Right.

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And I think we're in the same ballpark

as far as age.

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So yeah,

I think we probably are going through

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some of the same stuff at the same time

and probably been through

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some of the same stuff

at the same time. So.

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Well, and before we jumped on here,

you know, we were kind of sharing back

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and forth about travel and just managing

all the different places.

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Like you said, a moving target.

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You say that you're an open book.

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How do you juggle running

your own business, helping all these

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other men, then also being a good husband

and a good father to your two sons?

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Sure. It's a great question.

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I mean, one of the reasons I start

by saying that I'm an open book is because

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it's simpler.

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It's simpler

than having to remember what it is

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that I was going to hide,

or what it is that I, you know, it's

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just simpler to be open and honest

about everything that is going on.

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And I still don't know how

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I necessarily juggle or deal

with everything that is in my life.

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It's one of the reasons that the

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column in our newsletter that we do

every week with these interviews

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with guys is called how I See it,

because I'm just fascinated

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and interested in how other guys see

the way I see their lives

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and how they do anything,

and what I can learn from that.

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What I am able to do and what I hope

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other guys are paying

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attention

to, is simply trying to do my best.

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And what does that look like?

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What systems and what formats

and what practices can I have

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in place, and habits and behaviors

that help me just get better on there?

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So look, I live on my calendar.

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That's the number one thing.

How do I really juggle it?

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I juggle it

because I put everything on the calendar

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and then it becomes measurable,

quantifiable, whether I can handle it.

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Is it too little? Is it too much?

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You know, I was saying, show me your

calendar. I show you your priorities.

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Yes. Mesh with those six F's family,

fitness, finance, fat and fun.

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You know the things that

that are most important to me.

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So it kind of went from flying

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by the seat of my pants,

if you will, in my 20s and 30s,

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and thinking that that's the way

real entrepreneurship and that's the way

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the real rebellious outliers

do it to more meticulous organization.

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And what I found is that by being

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more organized,

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being more measurable,

being open to viable, living off

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the calendar, putting things down,

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that I've actually been able to become

much freer because I have a real greater

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understanding of where all my time

and energy and bandwidth is going.

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Right.

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And yeah,

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I think you clear up

any negative negativity you might have

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because you forgot something

that was important.

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You know, an anniversary

or birthday or something like that

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because you have it on your calendar.

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Now, of course, we know you can't track

what you don't measure so exactly.

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And look, there will always be mistakes

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and there will always be missteps,

and there will always be double booking.

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And there are all of these things

because we're we're human.

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And again,

trying to do the very best we can.

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And I call them

kind of problems of prosperity.

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You know, as our lives have expanded,

as our businesses have grown,

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as our networks have gotten bigger,

as group people have come into our lives,

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you're

you're constantly evolving and pivoting

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and trying to figure out how it all fits

and what all fits in there.

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So I think a big part of it is,

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is being kind to ourselves

during the process.

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You know,

you're you're going to make mistakes.

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You're going to have missteps.

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It's if you're accountable to it again

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and you just own it

and and you speak up about

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the things that are going

on, it has a better way of working out.

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Yeah, I agree with that

because I think that, you know, humans,

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you know, when our ego is in control,

we don't want to admit that we've

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made a mistake or made a misstep,

but when you're transparent

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and you're honest, that might just be

the exact thing that the person

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next to you needs, or your fellow brother

or sister or whatever that is.

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And I think that we,

when we share these things that we deal

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with, that's what helps us all

live a more abundant life.

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Because at the end of the day,

we're not dying with our money.

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We're dying with the impact that we left

on the people that are still here to

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to live that out.

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And there's a chapter in my book

called Breaking Up With Your Ego.

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And it's really exactly about this again.

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And I just go back to the overall

premise that that,

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you know, simple is hard,

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which is why

most people don't don't do it.

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But ideally, like where

we're not like most,

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when you complicate things,

it becomes just that.

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It becomes more complicated

when you involve ego,

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when you look to make excuses

or shortcuts, you know, or

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puff out your chest or get defensive

or things get harder, you know,

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that's a very again, it's a simple better

one or better to analysis on that.

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Yeah. Yes. Trial and error.

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Which one works better.

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Listen when I own it,

when I'm proactive, when I apologize,

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you know.

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Does it work better than when I put false

bravado out there?

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Try to hide something, cover it up,

and you can test and retest these things

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over and over again.

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Just like you were talking about

in the gym.

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Yeah, in there too.

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Hey, when I exercise this way

or train this way versus

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this way, do I feel better

when I get seven, eight hours of sleep?

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Do I feel better when I get 4 or 5?

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All of these areas,

you can ask yourself that question.

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And we often what we know the answer,

we know the right answer.

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Right. And I think hearing it.

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Yeah.

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And I you know,

I think that's a really good point

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because that's something

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I talk about with clients in the gym

when they want to know,

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should I be tracking

how much weight I lift and everything?

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I'm like, well, you can,

but you have to remember that each week

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or each day brings new variables

and you like, you kind of nailed it.

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You know,

I wasn't as strong on test day this day.

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But then the question like,

did you have as much food?

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Did you have as much water?

Did you get as much sleep?

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Were you distracted with your phone

because you were stressed out?

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Like there's a lot of variables

that can cause you not to be as strong

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that day, but you're not giving yourself

the grace or acknowledging what why.

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You're just expect yourself to perform day

in and day out at the same level.

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But life continues to hand

you new problems.

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Exactly.

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And that's why I think it's

that kind of one of one in that regard.

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Can I be the best version of myself today?

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Correct.

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I'm only as good as my worst day,

and nobody ever knows

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what's going on

behind the scenes right now.

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And that's why I think

when you talk about living your life

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by design, not default,

you know, we go into autopilot.

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And obviously I'm not a man,

but I do think that strong men always,

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you know, they measure their output,

they measure their success.

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They measure how well they can solve

the problem, how well they can provide.

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And I think sometimes that overcomes,

you know, taking a step back

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and actually being intentional

with your day and how you're planning.

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And then all of a sudden,

I think the reason why

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a lot of men have a midlife crisis

is because they've lost their identity

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in trying to find their identity, because

they're putting it outside versus inside.

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And so can you tell us a little bit more

about

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how you got to creating the foundation

of the six F's,

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and what it means to you

to live by design, like you mentioned,

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that you plan your day

and you plan your calendar,

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but do you mind sharing a little bit

more about that? Sure.

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And there's so much there to unpack

that you covered because you've nailed

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nailed so much of it. AB,

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I think like a lot of guys in the avatar

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that you described,

and I certainly was one of them.

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I grew up chasing salary and title,

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you know, following the

the traditional path, if you will.

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I mean, you grew up in a

I grew up in an upscale neighborhood.

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My father unfortunately passed away

when I was in my teens,

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and I was always kind of

it was ingrained in me

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from where I came from that you go to

school, you go to a good college,

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you get your degree,

then you go out and you get a job,

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and then you meet the right woman,

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and then you get married

and you have kids,

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and then you move to the suburb

and it's always up, up, up.

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And you're chasing this path of salary

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and title,

and that's what success looks like.

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And what happens is

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a lot of us, and

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myself again included, fall into what

I call the over indexing trap.

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That becomes our idea

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that, okay, again,

how much money am I making?

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What is the title?

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Am I on this upward trajectory?

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And I'm doing it all for my family and all

for the optics and all for the reasons,

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you know, that have been in and the values

that have been ingrained in me

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my entire life.

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And flash forward ten, 15, 20 years go by

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and you're not really sure what do I do?

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How the fuck I got here?

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I like how it all happen,

and I don't really know who I am

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or how I feel or what's really important.

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Or did I really prioritize

the right things or am I prioritizing

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the right things?

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Am I staying at work late

and missing my kid's game?

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You know, am I, you know, not taking

the vacations that I said I always would?

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Are we adding size to the house

or cars to the driveway or other?

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Like,

what are we doing all this stuff for?

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Right.

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And I just felt like all of that

was happening to me and happening at me

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instead of again,

taking that step back like you

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setting on, hey,

what is it that I really want?

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What does success really look like?

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More importantly, what does it live like

and what does it feel like?

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Because I don't think I've got this right

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and I'm 47 years

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old at the time, so I'm the same age

as when my dad passed away.

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I have this multi-million dollar book

of business in the insurance industry.

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I've opened and closed multiple companies

before that.

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My kids are getting older.

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We've got the house, the private school,

and I remember like it was yesterday.

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I'm sitting in that parking

lot of the office building

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in the fancy car in this suit

that I don't even like wearing.

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And I'm looking at the building,

and my office is on the 25th floor

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overlooking all of downtown Houston.

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And I'm like, I can't get out of the car.

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And that's really

what was the impetus to take a good, hard

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one look in the mirror and say,

there have to be some other options

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again, some other choices,

some other ways of doing things.

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And and to your point, generally,

I didn't know how.

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I think a lot of guys know why,

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why they want to be in better shape,

why they want to be better husbands, why

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they want to be better fathers,

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why they're making all this money,

why they're doing all these things.

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But the problem is they don't know how.

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They don't know how to make the changes.

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Because again,

we've been over indexing for so long.

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So that's how this all got started for me.

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It was ego.

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You talked about ego before.

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My ego

didn't allow me to say this to anybody.

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My business partners, my wife,

my kids, my clients.

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So I was like, well,

let me just start a podcast

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because then I can ask all these questions

that I have to all these smarter people,

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and then I'm doing it

in the name of journalism.

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If you will, and I have to.

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Like it's not my vulnerability.

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It's not all my problems.

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It's the responsible questions I should be

asking of all these other smart men.

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So it was really very selfish

and very ethical driven.

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I didn't care if anybody listened.

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I just wanted the answers.

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And that's what started.

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And I started listening to these guys

and applying what I learned.

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And that's how okay, well,

what are they talking about?

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Family and finance and fitness

and and food,

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which is nutrition

and even fashion and style and fun.

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And they were giving me

all this ammunition, all this wisdom,

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all this experience.

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And all I started doing

was testing and retesting. It.

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Right, which I

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think probably brought down your fear

level again.

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Once you dip it down, change.

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Yeah.

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Once you strip it down and go, okay,

well guess what?

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I've been doing things

this way for a really long time.

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And you know what? It's not working.

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So what's the George Costanza role

of, like, Seinfeld, if that's all that?

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I'm 52 going on 53. Like, do the opposite.

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Like, if what you're doing is not working,

do the opposite.

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And that's essentially

what I started to do.

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And from 47 to 50 everything changed well.

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And I think, you know, there's

a lot to unpack there too, I'm sure,

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with just your inner spirit, with it being

the same age that you lost your father.

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And I'm so sorry for your loss

and as we've talked over

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the last few months

of getting to know each other,

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I will say that it's evident

that you took that tragedy and made

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made sure that you were a good dad

because you are there and you are present.

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You know, it's and that's admirable

because sometimes people lose themselves

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in that loss.

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You know,

you lose pieces of you along the way.

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And I think what you're doing

is such a great movement for men,

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because women,

we connect by communication,

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we talk about everything, you know,

so we get it all out.

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Men stuff it all down,

and then it starts to express itself

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because the body always keeps the score.

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So even though you might not, you be like,

oh, I'm going to compartmentalize this.

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You know, you got stuck in the car,

you didn't get out of the car,

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but that allowed you to change some

that would would have just pushed through.

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And then, God forbid,

what would have happened

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from a physiological standpoint

because you weren't dealing

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with the mental health component of it.

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And I think that's the biggest thing.

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I think it's a great thing that you guys

are doing and talking about.

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I'm a slow learner and a late bloomer.

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Yeah. I mean.

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We're always continuing to learn

and to try to improve and to get better.

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And I that's a conscious decision.

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I think we all have choices.

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Again, the actions we take and the choices

we make determine our outcome.

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I believe that now.

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And I was not again,

always the way that I am now.

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My wife and I were just talking about it

the the other day.

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And we have our couples

appointment tonight.

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And now we're starting to do that.

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And these are things we never did.

You know before.

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But I went there in my 20s and 30s.

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It wasn't like my father passed away.

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And I made this commitment at that time

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that I was going to live a better life

and be a better person to do it.

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I went, I went there, I went to the drugs

and went to the alcohol

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and went to the recklessness

and and back to this.

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Hey, I want to ask, like

I tried everything, okay?

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All right. Me try a lot of things.

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You figure out again

what works and what does not work.

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And what I learned was like drugs,

alcohol, recklessness.

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These are not sustainable.

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They're not recipes for success

any more than literally chasing

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salary and title

and dying at your desk is in there.

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All of these areas,

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whether it's too much of a good thing

or too much of a not so good thing,

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you get

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to a point ultimately,

and nobody can put you into this spot

324

or tell you where it's going to be,

just like the proverbial midlife crisis.

325

I know really old 30 somethings

and really young 70 somethings.

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You know, the

327

every individual

finds it in a different time

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or gets to that tipping spot

at a different time, a different situation

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or a different circumstance.

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They get to that spot

and the real question is,

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does this situation or circumstance

defeat us or does it define us?

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And that's

when you've got to make that choice.

333

Am I going to change?

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And once you decide

that you're going to do it,

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then you've got to focus really and double

down on the how am I going to do it?

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What do I do every day?

337

Just like the precision

skincare routine, don't have a routine.

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You're flying blind.

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You send me each product

that I am supposed to use

340

in a specific order with instructions,

and I'm like a golden retriever.

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Okay, throw the ball, bring it back.

342

I can follow that.

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But without a plan,

or without a map or without direction,

344

how are you going to do that again?

345

And how are you going to know

what's working and what's not working?

346

Yeah, it's like trying to fly a fly

a plane without optics.

347

And I don't think anybody would want

to be on a plane with the optics.

348

No, no. Flying blind.

349

No. Well, it's.

350

Go ahead.

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Now, as I say, it's like navigation.

352

Also, I like the analogy of a plane

is a really good one.

353

There's a story about how

354

the navigation is the flight path

and you do the flight path.

355

Right.

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You're

not going to know this thing right away.

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But if you stay one degree off course

and you stay one degree off

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course, hour after hour after hour,

guess what?

359

You planned to land in Los Angeles.

360

You're landing in Australia?

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Yeah,

I think that's what happens to this curve.

362

And I think that's very emblematic

of what happens to men.

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They start off on a path

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which is potentially the good path

or the right

365

path, or one that feels right for them.

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But over time,

they deviate by one degree or another

367

and they just let it continue

without course correcting,

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and they end up again 2030.

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So they end up in a completely different

place in where they set out to be.

370

You're right.

371

And I think one, to go back to one thing

that you said,

372

I remember my first rock bottom,

I was 26, you know, and I realized that

373

the recklessness, the drugs, the alcohol

wasn't going to help me any longer

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because eventually you start, you have to

you have to take inventory of yourself.

375

You have to be able to be willing to look

at the hard parts and then make a change.

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And then not to sound negative,

377

there's going to come another time

in your life, you know, depending on

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when you hit the first one that

you have to then take another step back.

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Because we're it's not a linear path.

380

It's actually, to me, a spiral staircase.

381

And you

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hope that you're ascending up the patterns

and the wiring and firing are all there.

383

And we're just like these layers

of an onion that you have to peel back.

384

And if you don't have a plan,

if you don't have a way,

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a framework to take care of yourself,

if you don't take inventory

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of what's going on day in and day out

to what you said this morning, we had

387

crazy stuff happen at our at our facility,

like they're drilling through the roof.

388

We're trying to do a coaching call

with Tony Robbins guy that we have,

389

and it's all these things.

390

And I he said to me, he's like,

okay, well, remember, you have to start

391

each task with

what is your desired outcome?

392

And then how are you going to get there?

393

If we just continue

to go blindly through life

394

and then all of a sudden things

catch up to us, we are going to be lost

395

because without taking inventory

and looking at

396

which bucket needs to be filled,

whether it's finances, fun, family,

397

whatever, something's going in the red,

and if you keep something in the red

398

long enough, it

eventually becomes necrotic and it dies.

399

And I think it's exactly right. And

400

I think

when when individuals take ownership,

401

whether they're male or female

or at any age or stage, to your point,

402

they start to think about what it is

that they want.

403

They then reverse engineer back

to how they are going to achieve it

404

or accomplish it.

405

They set standards,

406

and when you adhere to the standards,

the outcome becomes inevitable.

407

If you've put those pieces together,

it becomes

408

very formulaic

and it does become a lot simpler.

409

And we need that in life

because, as you mentioned,

410

there are always going to be

those variables.

411

They're always going to be those things

that are outside of our control

412

or just happen every day.

413

We wake up and they say,

this is what I plan on doing today.

414

And every day.

415

Life tries to stop us from doing

those things right.

416

Just curse things.

417

No, I completely agree.

418

I'd be curious on this one.

419

What your opinion on it is.

420

But what do you think

men are getting wrong or overlooking

421

when it comes to taking care of themselves

in their midlife or even before midlife?

422

I think it's twofold.

423

I think what we have is I think

we've got a challenge with a large portion

424

of the population doing nothing

conformity, complacency, redundancy

425

and just allowing themselves to buy

bigger pants.

426

You know, every month

and every and every year on there.

427

And then we have a growing portion of

the population with men that I think are

428

over indexing in the biohacking

and the extremes and the doing too much,

429

and where we have

a ton of whitespace is in the middle.

430

Yeah.

431

Doing nothing is not a strategy

for success at all.

432

Burying your head in the sand,

being in denial, accepting the dad bod

433

or getting bigger or whatever it might be,

and doing nothing is not a strategy.

434

Doing everything is also proving out

435

to not be such a sustainable strategy,

to try to live to 150

436

and take 500 pills a day

and getting your blood work done every 17

437

minutes, and, and all of these things

that are going on out there.

438

So what I really talk a lot

about and work with my clients,

439

the men that I coach one on one

across the country

440

who are smart, accomplished men

between 40 and 55.

441

And what are they looking to do?

442

We call it master the Middle.

443

What is your sweet spot?

444

What is again success look like to you?

445

If I want to be 175 pounds, 10% body fat,

be able to do what I want to do

446

when I want to do it,

with who I want to do it with,

447

for as long as I want to do it.

448

What do I need?

449

Minimum

effective dose to maintain that standard.

450

And then now if I want to go

451

win high rocks or some event,

if I want to be an elite level

452

athlete,

if I want to get on a stage and body,

453

there's a whole different set

of standards.

454

It's there.

455

But if you if I want to be a good husband,

a good father, and all these metrics

456

of how much money do I want to make,

many hours necessarily do I want to work?

457

How much time

do I want to spend with my kids?

458

I think the problems that middle aged

men are experiencing

459

are it's either

it's this zero sum game of all or nothing,

460

and that creates paralysis by analysis.

461

I can't do it. I don't think I can do it.

462

And what we're really trying to do

at midlife, male

463

as a company, even beyond

my coaching practice in the book,

464

what we're really trying to do is help

guys master the middle and see

465

not only what is possible out there,

but what is probable for them.

466

You don't have to do what I do or exactly

as I do it, but maybe you can pull 1 or 2

467

things from my midlife action,

plan my map,

468

and employ it into yours.

469

You're not going to live like Troy Aikman,

but maybe you can listen

470

to that interview with Troy Aikman

471

and glean a couple of things

that you can apply into your life.

472

You could listen to this conversation,

and maybe you walk away

473

with a skin tip or two or whatever

it might be, right?

474

Being able to build out your own plan.

475

And I think the eye opener here

476

for guys is that, hey, I can do that too,

477

because I can see this guy in Greg.

478

I can see the people that he's talking

to, and I can see myself in them

479

so that it's relatable and it's credible,

but it's also aspirational,

480

but it's not so fear inducing and extreme

that it stops you in your tracks.

481

And if you are that extreme

and you're living that way

482

and you're doing more power to you.

483

But I'm not interested in

484

what Brian Johnson is doing and spending

$4 million a year to live to 150.

485

And I'm not interested in

what these big biohackers are are doing.

486

It doesn't seem like a whole lot of fun

to me.

487

And fun is a big hit.

488

Is a big part of, you know, my overall

489

approach to to life.

490

Yeah. Well, yeah.

491

I it's like I always compare everything

back to, an analogy of money and health.

492

Right?

493

So you have investment vehicles

that you put your money into.

494

You're not watching it the way

some of these people watch the scale,

495

you know, some of these people

every day on the scale,

496

but they're not watching their finances.

497

And some people are,

498

you know, not watching the scale,

but they're watching your finances.

499

But, you know, you have investment

vehicles that you put your money into.

500

And they, like

you said you could go to the extreme

501

and like, you put all your money into it

and you don't have any fund money

502

left over,

503

or you find the balance between your,

financial futures or your savings plan.

504

Then you have your hard expenses

where you put your money in.

505

Do you like your house payment,

car payment,

506

and then you have leftover fund money,

but you got to find the balance and

507

or you can't be one extreme or the other,

because I know for a fact

508

that no matter how much you love doing

something, if you do it

509

too long, too much, you're going to you're

just going to get burnt out on it.

510

You're not going to asking me

that yesterday.

511

They're like, oh, do you love what you do?

512

Like, yes, I love what I do.

513

I love what I do now more than I've ever

enjoyed doing anything in my life.

514

From a professional standpoint.

515

And I think finding that intersection

of professional

516

expertise

and personal passion is really unique.

517

And when you find it, go, go to go

and lean in on that at the same time.

518

I think we can all attest to this.

I don't care.

519

I like I said,

I don't care how much you love something.

520

It's work.

521

At a certain point, it is work.

522

It is work to crank out the newsletter.

523

It's work to get to get to the gym.

524

It's work to appear on the podcast.

525

It's work to travel to these

all of these bucket list things,

526

even that have happened

and are continuing to happen

527

when you do them

enough over and over again.

528

It is still you have to treat it

like a job and it is a job.

529

And yes, does it

fill my tank more than it drains it?

530

Absolutely. And that's why

I enjoy it and stay with it.

531

But are there days where it's incredibly

daunting, incredibly draining, incredibly

532

frustrating

because all of these businesses

533

and practices

and everything that we are involved in,

534

they have these other layers

that you just can't escape.

535

We still got to do taxes.

536

We still got to reconcile the bucks.

We still got to pay.

537

You still got to run all this stuff

that comes

538

with success, that comes with achievement,

which comes from purpose.

539

All of these other things can be great.

540

But yeah, it's work.

541

Yeah.

542

And if you want rainbows and unicorns

and you want it to literally just be fun

543

all the time, like, sorry,

I'm kind of a straight shooter.

544

Like right down the middle.

545

It's not nothing

is going to be that 100% of the time.

546

No, no.

547

But there is something to take

from every peak in every valley.

548

Right.

549

So it's, you know, when when you're going

through those moments in life,

550

how can you have fun

when it's challenging?

551

Because fun will help you live to 100.

552

It helps to lengthen your telomeres

dancing all of that stuff, you know,

553

so finding a little bit for each day.

554

And I think that's where the framework

that you've developed is very helpful.

555

And so if somebody's

556

listening is struggling

with energy, identity or even direction,

557

you know, in their 40s to 55 years old,

where do you recommend that they start?

558

I have five rules.

559

I think if you follow these five rules,

560

you are going you are going to be better

than you are today.

561

First of all,

where do you start and when do you start?

562

Today is the day you start.

563

That is always the answer.

564

I mean people, the thing that hangs

got people up in general,

565

whether it's men or women, middle age

or any other age.

566

I think everything that I do

567

applies to every age stage,

demographic, gender, whatever.

568

I happen to focus on the midlife male lane

just because that's what I know.

569

And having been married for 25 years,

I noticed in my lane, okay, dude,

570

I make it to midlife men

and I can speak for midlife men to extent,

571

but I don't speak for anybody.

572

Ask that is that's that's where I am.

573

But what hangs a lot of people up to begin

with is they don't

574

they don't get started.

575

There's always a reason not to start.

576

So today is always the day to start.

577

You can swap a soda for water.

578

You can kiss your wife

good morning instead of rolling

579

out of bed and ignoring her,

or taking her for granted.

580

Because you've been married so long,

you can call your kids

581

or take them to school.

You can leave work a little early.

582

You can take the stairs.

583

You can prepare a meal instead of going to

the drive through there are a gazillion

584

tiny little things that you can do, one

at a time, each and every day,

585

starting today to make an improvement

and be a little bit better than yesterday.

586

So today is the day, and you already know

at least a dozen of those everyone

587

can rattle off, you know, a dozen things

that they could do a little bit better.

588

And they could start today,

and they never do,

589

because tomorrow always sounds better

and tomorrow never comes.

590

So the number one thing to do

is to start today with one thing,

591

and then it stacks up the streak

going, yes, you stack the little wins.

592

And here's the thing.

593

When you break the streak and we will all

break the streak, myself included.

594

Start over, start a new streak

and the next streak.

595

We'll try to make it

one day longer than we did before, or one

596

fewer Diet Coke than the day before,

whatever it may be.

597

But here's the thing.

598

Rule number one knowing

what's important is what's most important.

599

If you don't know that,

600

that's also where you start.

601

Now grab yourself a pad

602

and a pen and start writing down the shit

that's really important to you.

603

And if you don't know what it is

604

and a lot of men struggle with this,

write down all the shit you know

605

isn't important to the stuff

that you don't like, what you're doing,

606

that you don't want to do,

and you can back into figuring out

607

what's really actually important

and where your values are.

608

Number two,

609

that if you don't know where you're going,

you are never going to get there.

610

Like you talked about the plane

and the degrees.

611

You got to know where you're going,

612

what success looks like, job, your

physical, your standards, your metrics,

613

and then reverse engineer back to what

path am I going to take to get there?

614

Three is aggregate curate eliminate,

which I call my ace principle.

615

There is so much noise out there.

616

We're bombarded with noise,

617

influencers,

products, brands, services, masterminds.

618

Keep going. Okay.

619

You got to aggregate from

what's out there, curate it down

620

to what works for you, and be ruthless

about eliminating the stuff that is not.

621

You've got to kill all of the distractions

there that are out there.

622

Number four, show me your calendar.

623

I'll show you your priorities.

We started there.

624

What gets scheduled, gets done, and number

five, grace, gratitude and latitude.

625

Don't forget to be kind

626

to yourself along the way

because you are going to mess this up.

627

We all are

628

great though.

629

Great great input I.

630

I love that and you know it's

631

when you listen to the people

that seem like they've been able to,

632

well, not seem have been able to overcome

and now have this presence

633

and this ability

to connect to other people, it's there.

634

It's kind of like a fitness or nutrition,

you know, there's a few ways

635

to skin a cat, but the underlying

principles are all the same.

636

They might have different terminology,

but it's all the same.

637

If you look at the people

that are actually doing it,

638

it always is leaving clues.

639

So to parlay that into a product,

as you just said, there's products

640

being thrown everywhere.

641

You've mentioned that you've added

precision skincare to your routine.

642

What led you to want to do this and why?

643

Yeah,

644

exactly what you just talked about,

645

which is you look at successful people

646

or people that you admire

or that inspire you out there,

647

and you can kind of see them

and then you okay,

648

you can see that everybody does

something different way out there.

649

No one way to be successful.

650

But again, the framework totally works.

651

How did it happen?

I think I think we can share this.

652

Like I met a guy in Hawaii

standing in the Pacific Ocean, basically,

653

I was out in Hawaii in like February.

654

For an expert,

655

adventure, which is this underwater

training with where Hamilton

656

and Gabby Reese

and I love doing these things.

657

I was out there for a week,

was my first time in Hawaii,

658

and on the last day

I had like four hours to kill before

659

I had to go to the airport.

660

And I'm just hanging out.

661

I'm in the water in the in the ocean,

in the back of the hotel,

662

and there's another guy in there,

and he's like a cool, good looking guy.

663

He's got great sunglasses

on, he's got good hair.

664

You stand, he's

everything. He looks pretty fit.

665

And we ended up

striking up a conversation.

666

His name is Nick.

667

I think we can share. So his name is Nick.

668

Nick and I are chatting out there,

and he's there training for an Ironman,

669

and we get it to us.

670

We've got a lot in common.

671

Also, the guy's got really good skin

and I pay attention to these things.

672

Don't really get skin. We become friendly.

673

I end up interviewing him

because he's got an incredible background,

674

and one of the things I asked him about

was his skin

675

was I had these things matter.

676

And he tells me all about you and

precision skin care and what he's doing.

677

And the next thing I know, we're connected

and you guys are awesome.

678

And I got to try and sample the products.

679

And I have, you know,

another like thesis on how you do things.

680

I'm always, you know, buy, try,

give it time, see what works.

681

And you spend 90 days with the products,

trying them,

682

using them, seeing how I was feeling,

seeing how I was looking.

683

And that's how I think credibility

and relationships develop.

684

And you can't do anything for my hair.

685

Okay. That's okay.

686

But my skin looks better than it ever has,

and my wife noticed this, I know this.

687

I have not had traditionally good skin

going,

688

you know, for my entire life,

so I'm always self-conscious about that.

689

I was the guy that would, like,

get a blemish and not leave the house.

690

I'm still kind of like that,

and they always seem to spring up right

691

before I have a speaking gig or something.

692

Like always. Every time.

693

So anything that can kind of help

694

my confidence, help

my anxiety, help my stress level

695

overall, it's not just for the vanity

standpoint, in the esthetic standpoint,

696

but it's how I feel mentally,

697

kind of, and emotionally

when I'm doing things that work

698

and they're showing up on

on the outside as well.

699

So that's how I got into

700

how we met and how the products

have gotten into my house,

701

and how I'm extremely happy

to talk about them to our entire audience

702

of men and always under the same thing of,

hey, try it,

703

try it.

704

Okay, customize. We're all different.

705

Think about it. Here's the entire line.

706

But what I look more is,

do we trust the people behind the brands?

707

Also, I appreciate that

and I appreciate that, you know,

708

and I can say like I can attest that you

you wanted to try it.

709

You do only speak of things

that you actually believe in.

710

And that says a lot because there

there are a lot of influencer

711

influencers out there.

712

And skin care is $1 trillion business.

713

But the other thing

that I really want to dig in on is

714

I like that you're masculine enough.

715

You're comfortable enough in your

masculinity to say, I use skincare,

716

or that I do feel better

when I look better

717

or, you know, because we all do

look at each other and,

718

you know, and it's been such a taboo thing

for men to start to do these things.

719

And I think it's gaining awareness

as it should.

720

But it's really important.

721

We just all deserve to feel confident

in our own skin.

722

You know.

723

Various types and stigmas, especially

for men, need to be broken down.

724

Yes, I agree.

725

It's I think it's really helpful

and it's not.

726

Again, we've we've gone to extremes again

with mental health.

727

We've gone to all of these

and back to again mastering the middle.

728

What makes me feel good

and what do I think ultimately helps

729

other guys feel good?

730

Just being honest. Just being honest.

731

They're like using

I don't mind being bald.

732

I mind being fat and bald.

733

I keep in mind

being fat and bald with bad skin.

734

Okay, so what am I going to work

controlling the controllables

735

they have it there.

736

Other guys. Question

do you want to go get a hair transplant?

737

Go get a hair transplant.

738

I'll steer

you to the top guys in the world.

739

I have more clients

that have had hair transplants

740

that I didn't even know until they told me

out there that are absolutely fantastic.

741

You want to get some Botox,

go get some Botox.

742

You want to do whatever makes you feel

743

the best that you can feel.

744

Yeah, I don't have an issue

with any of that stuff.

745

I really care about what I put on my body

and what I put in my body.

746

I think it matters.

747

I don't mind telling people

that I have no prescription in my glasses.

748

They just make me feel smarter

and create a barrier between me and who

749

I'm speaking to.

750

That helps me get over the imposter

syndrome and the insecurity that I have.

751

I love that that's awesome.

752

All of these things

like you help you to create again

753

and to shape what your operating system

is, what your standards are,

754

what your habits are.

755

I know I keep coming back to that,

but I think that is at the foundation

756

of of all of this,

which is security, which is confidence,

757

which is having a plan.

758

When you have a plan,

you're able to operate better.

759

When you're able to operate better,

you feel better, you look better,

760

all of these things.

761

And that gets you into the happier,

762

healthier, wealthier, stronger,

having more fun

763

lifestyle, which is the longest title

in book history?

764

Okay, yeah.

765

And guys are digging it.

766

I love it.

767

So if you had to distill everything

768

the six F's Life by Design Men's Health

into one

769

piece of advice for the midlife male male,

what would it be?

770

Oh, I'm going to give you two,

because the first thing

771

I'm going to start off with

is don't give advice,

772

share experiences.

773

Share your experiences

774

and let people take from them

what they want to take.

775

I had a greater response

by giving generously in terms

776

of sharing experience than I ever had

777

when I was giving hot advice,

as if I know everything because I don't.

778

I think that's awesome advice.

779

So double edged doing

780

the advice, not giving.

781

You can not give any advice,

just share experience.

782

Well, we're all on the same page.

783

Absolutely.

784

But one share your experiences.

785

We all have different experiences,

but we can all glean from them.

786

And the second,

the second thing really for me is

787

I think men get this.

788

This is different for men and women

run your life like you run

789

your business.

790

Men get that you would never expect

791

except under-performing quarter

after quarter in your business,

792

you have KPIs for everything.

793

You got a marketing plan.

You got a budget.

794

You got sales goals.

795

You got everything in there.

796

Run your life like you run your business.

797

If you're struggling in your life,

798

when you apply the same principles

that you use in business to your life,

799

you're going to find yourself

have a break.

800

You're going to have a breakthrough,

and it'll be immediate.

801

But over time,

802

because you may not be the CEO

of your company either,

803

but you are always going to be

the CEO of your own life.

804

So when you take control

and and agency over that,

805

that's when your life, midlife

806

or otherwise, really starts to get better.

807

I love that,

I love that because, you know, it's

808

it's all about perspective, right?

809

You can think,

oh my gosh, my life is half over.

810

Or you can think, wow,

I have the next half to do this better,

811

to do it differently

812

with all the experiences

that I've had behind me to help

813

give me a better

grounding and better footing.

814

Right, exactly. You know, look,

815

you know, at 47, I had 47.

816

I said I was in bonus time.

817

Everything is perspective.

818

Yeah, everything is perspective.

819

You can see that

your best days are behind you.

820

You can choose to see

that your best days are in front of you.

821

You can choose to see things

as if it being too late,

822

or you can choose to see it

as it's never too late to start.

823

I mean, know you can go from fat to fit.

824

Yeah, you can go from fit to fat.

825

You can do all of these things

in both orders.

826

Again, the choice is really yours.

827

And it does it the, the age,

828

you know, the stereotype or the,

the phrase of like, age is just a number.

829

It truly is. Yep.

830

It's a number that matters.

831

Yes. We it's we still have

a finite amount of time on this planet.

832

So you can choose to do something with it

or you can choose to waste it.

833

And all of those things are up to you.

834

You just got to figure out work.

835

Do I want that six pack or am I happy,

you know, with a little bit over?

836

Do I like the extreme.

837

Like figure out again

what you're mastering of the middle again

838

what it looks like.

839

Do I want to work 12 hours

a day, never take a vacation or,

840

you know, do I want to make sure

841

that every one of my kids

games, or 80% of my kids games,

842

or we vacate all of my point

isn't throwing all this in the bucket.

843

You get to choose, pull out what you

want, leave what you don't.

844

Yeah, I love it.

845

I really appreciate you being on the show.

846

And we'll put in the links to your book

847

and also to the newsletter,

as well as your regimen for skincare.

848

Greg has his own special Midlife

Mail bundle on our website,

849

but I, I really think that

what you're doing is key.

850

It's important.

851

It's life changing,

like you're leaving a legacy.

852

And not only that, you're teaching

your sons how to also do it even better.

853

You know

854

they're going to have a leg up on that

because they have you as a role model.

855

And it's it's just really,

really important what you're doing.

856

And I thank you for that. Yeah, exactly.

857

You know, you had said it, I you know,

I think we need

858

to kind of lose the stigma of that

tough male who doesn't talk this and that.

859

It's okay to talk.

It's okay to be vulnerable.

860

You need a shoulder to lean on.

861

And people who like to can give you

their experiences, not their advice

862

on how to how they handle things.

863

And and I think that's really going to,

864

create a better future for people.

865

Because, yeah, look,

there are enough tough guys out there.

866

Yeah.

867

Guys yelling, screaming, okay.

868

Telling you

exactly how you need to do things to level

869

up and triple your income

and be a better the and all of this.

870

And we can sit around

and redefine masculinity

871

until the cows come and

872

I think there is a void

873

in the marketplace, if you will, kindness

874

for generosity for many, for humor,

875

for success, for success

876

and for gratitude,

877

and for abundance. For all of these things

878

without also having to

879

take ourselves so seriously

880

that that it becomes

so daunting and so demanding.

881

And you can never get off this

hustle grind,

882

you know, more, more

and more and more isn't better, right?

883

Better is better.

884

When it's all said

and done, better is better.

885

My grandmother used to say, coffins

don't have pockets.

886

It's true.

887

Yeah.

888

And it's not about, you know, spending it

all wildly or recklessly either.

889

It's about that balance

that you talked about. What I told you.

890

I was like, harmony, you know,

you have all these pieces in harmony.

891

And if you can do that, great.

892

Like, what's your cumulative GPA?

893

Right.

894

You talk about turning these F's into A's.

895

And that does not mean

you have to be a straight-A student.

896

But what's your cumulative

GPA when you run down that list,

897

that stuff matters.

898

100%.

899

And it's, you know,

like the inventory at the end of the week,

900

you know, maybe Friday

you have more time for family.

901

You know, it is a thing,

but it's making sure that you stay awake

902

and present and intentional

903

and just remember who you are

and do what you want to do.

904

Yep, yep. Exactly.

905

Thank you. Awesome.

906

Well, Greg, it's been a pleasure

having you on.

907

We really appreciate you taking the time

out of your day and speaking to us.

908

And I think this is going to be great

information for people listening.

909

So really appreciate that.

910

And with that I'm out I'm out.

911

Thank you Greg.

912

Have a great day.

913

Thank you guys. So much

I appreciate you both.

914

Thank you. Hey.

915

You.