3 Ways we can fix broken marketing – MAF191

Marketing is broken. Busted. Kaput.

Except when it’s done with integrity and a deep, almost obsessive, understanding of the customer.

That’s how I opened my recent speech at the Youprenuer Summit Conference in London. And that’s what I want to talk about today.

Welcome to episode 191 of the Marketing and Finance podcast.

I talk about:

• The Youpreneur Summit Conference at the Queen Elizabeth Centre in London
• How I looked for a new hard hitting speech to replace my “Cat Sat on the Mat” favourite
• The three reasons why marketing is broken in some brands and companies
• Developing the “John the Wineman” story and using buckets and balls
• How we can fix each of those three problems with marketing.

Links and Show Notes.

Please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance and beyond

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk