Artwork for podcast Divided by Brand
Building a business legacy and a brand to be proud of
Episode 1926th October 2020 • Divided by Brand • Daniel Ocock
00:00:00 01:02:49

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Spotlight guest

A series of fateful events have lead Lafayette on a journey to create a legacy and a brand to be proud of. He has founded the sports tech company Evolve Sports currently backed by the Adidas family and international investors. Featured in Forbes, Sports Techie and Uproxx. Lafayette talks to me about his call to action and the journey he’s been on so far. I ask him about his mission and what part brand has played so far and where he hopes to get to.

Lafayette's Bio:

Lafayette has a strong record of developing and implementing innovative brand positioning strategies across multiple product categories that result in long-term brand equity maximisation.

A proven ability to manage product development/production processes from concept through finished product, with close attention to budgets, time frames, Graphic Design, Brand Marketing, quality and product specs.

After attending Morehouse college, Lafayette started his career as a marketing assistant for Tampa Bay Lightning and help manage partnerships for the club. In 2018, he founded sports tech company Evolve Sports which is currently backed by the Adidas family and international investors. 

Connect with Lafayette

Evolve Sports website


Evolve App

Twitter @laf_julius

Boldest Brand


About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.



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