You know your stuff. You've solved the exact problem your clients are stuck in. So why does a piece of paper from someone else's certification program still feel like the missing piece?

In this episode, Adam Roach and Jess Webber take on certifications directly, and they don't hold back. Adam opens with a blunt take: certifications build authority that isn't actually yours. Jess agrees, pulling from her background in education, where she had to certify across grade levels and subjects just to be allowed to teach, even though the certificate never measured whether she was actually good at it.

The conversation moves quickly from certifications into something bigger: the difference between framework and authority. Adam draws a comparison to buying a blueprint to build a house. Paying for a framework to build your coaching business makes sense. But the blueprint isn't your authority. Your authority is what Adam calls your "problem solution cycle," the actual life and business problems you've already lived through and solved. Jess extends the idea with her own analogy: walking into a room as an experienced plumber and being handed a welder's toolkit. You can learn the tools, but that doesn't make welding your authority.

Both hosts get personal here. Adam shares the story of chasing a John Maxwell certification early in his leadership career and feeling like an imposter performing someone else's material. Jess talks about scrapping an entire brand she built before Big Ideas Made Simple, once she realized she was borrowing authority instead of standing in her own.

What you'll learn:

• Why a certification can build your knowledge without ever becoming your authority
• The difference between "framework buying" and borrowed authority
• How to spot borrowed authority in the way someone introduces themselves
• Why high achievers are especially prone to what Adam calls an "identity crisis"
• What actually builds client trust, and why it has nothing to do with letters after your name
• Why dependent coaching models create the same borrowed-authority trap as certifications
• How shifting from "mirror" thinking to "window" thinking changes the way you show up publicly

The big idea in this episode is simple but hard to sit with: nobody is buying your certificate. They're buying the problem you've already solved and the clarity you can hand them because of it. The moment you lead with a credential instead of your lived experience, you're telling people, even if you don't mean to, that you don't fully trust yourself yet.

Notable quote:

"Nobody is buying your piece of paper on the wall. They're buying your experience and your expertise in the things that you've lived and the things that you've overcome." — Jess Webber

Resources mentioned:

• I Love Coaching Co. Sellable Offer Challenge and the four Ps pedestal framework referenced from the challenge
• The REAL Coach Blueprint
• ilovecoachingco.com
• Instagram: @ilovecoachingco / @adamrroach / @thejesswebber
• YouTube: youtube.com/@ilovecoachingco

Timestamps:

[00:00] Intro: "Certifications suck"

[00:46] Jess's education background and the certification trap

[02:03] Framework buying versus authority: the blueprint analogy

[03:10] Certifications as an imposter-syndrome crutch

[05:07] The plumber and welder analogy

[06:14] Adam's John Maxwell certification story

[07:38] Certifications as "participation trophies"

[09:05] You've already been certified by life

[13:00] Jess on scrapping her old brand and building Big Ideas Made Simple

[14:08] Why borrowed authority takes longer to earn trust

[17:04] How people introduce themselves reveals borrowed authority

[18:04] High achievers and "identity crisis"

[20:02] Why credentials don't automatically build trust

[23:02] Dependent coaching models and borrowed brand authority

[24:11] Mirror versus window: nobody cares about you

[25:46] How to tell if your content is actually landing

[28:01] Wrap-up and what's coming in Part 5

Join the community:

Ready to build a coaching business you're proud of, on your own authority instead of someone else's? The ILC community is where coaches go to stop guessing and start growing. ilovecoachingco.com

Jess, we're back. Episode four of five in our series titled,

Is This Actually Yours?

And today we're gonna talk about something that is necessary in

the world of business and also necessary for your own IP.

And that is, is your authority actually yours?

And what do we mean by that? Well,

I'm gonna come right out and say it.

Certifications suck. ~ yes,

I said it. I don't believe in certifications.

Now, Jess, I do believe in certifications to help build your knowledge,

to help build and expand whatever it is.

But here's what certifications do.

Now, this isn't the point of the podcast,

but I do want to say this right out in front.

They start to build authority in you that isn't yours.

So let's start there. What do you think about this?

Mm-hmm.

no, I'm I'm in agreement ~ conceptually because I have the background,

as we've talked about in previous episodes,

of education where I was required to be certified across

Right.

different grade levels, a different subject areas.

And I think this translates in the coaching world as well.

Is you know, you are not considered able to

do the thing until you have the piece of paper that is a certificate.

in a lot of industries. And I think that is the wrong way to play.

Because if you're speaking from experience and expertise,

the piece of paper means nothing.

Yeah, it's it's very, very true.

And yet we all put so much emphasis on the piece of paper.

Guess what we do sometimes with that piece of paper,

Jess? We frame it. We frame it and we put it on our wall.

Why? Because that was probably an expensive piece of paper.

You know, that's the way I look at it,

A hundred

but.

percent. I mean, some of those certifications are more than my master's degree that

I did in one year

Mm-hmm. Yeah.

accelerated program. So I paid for that,

y'all. You know? But it just

Mm. Yeah.

it blows my mind how many people feel like they need that piece of paper

to validate them.

That's right. Now let's pause for a second here and make sure we are being clear

to the listener. What we're saying,

you should spend money in building and learning frameworking.

Okay. You should

Mm-hmm.

do that. To build a business, you need to pay for framework,

right? You've got to figure out a way to build the business that you want to build,

and that is framework buying. That's great.

When someone goes to buy or build a house,

Jess, they go look at all of these blueprints that have probably already been laid

out before, and they buy a blueprint and then they go build their house.

Same thing

Right.

here is what we're talking about is your authority.

Okay. We're talking about your authority.

Mm-hmm.

And what is your authority? Your authority is yesterday,

right? Your your authority is what you have already come through in,

say it very simply, your problem solution cycle.

And that is that is where you can actually have

so much clarity without having to go get a sheet of paper and frame it

up on your wall and say, I'm certified in this now.

You were certified in life

Yeah, well,

before this.

certifications, I I believe are a coach's way of trying to crush imposter syndrome.

Because they

Mm, good one.

don't feel like they have the authority in the coaching space,

especially when they're first launching,

but even you know, beyond that.

And I think it's just such an incredible thing that when we can work with a coach,

help them understand that imposter syndrome comes from the fact that they're trying

to

play in a space that isn't authentically theirs,

then

Mm-hmm.

when they uncover that and get to the point of like authentic ownership,

then the authority is is there already.

They have everything they need to successfully give somebody the framework

of how they did something. They accomplished an outcome.

And

Mm-hmm.

and no number of

papers on the wall or letters behind your name as a designation is is

the thing that gives you that credibility or authority.

It is truly your experience in that space.

Yeah, that's really, really good.

I I don't want y'all to hear that we're picking on certifications.

That's not what we're doing. Though here's what s can happen

in certification process. There was something that I used to

go through called coaching skills camp,

right? And it was great. It was really,

really good because it kind of taught how to coach,

but it also gave content stuff on what to coach.

And I never knew why when I walked away and left those things that I actually felt

More insecure about coaching until we started to uncover this because

it wasn't my authority. It wasn't something that I had actually experienced,

but I was now taught to use that and go share it with a client

to make a point or to move them forward.

And now as we uncovered this, what's that?

I I just thought of an analogy.

So I'm sorry. I thought you were done.

Bring it. No, no, bring it. Bring the analogy.

I love that.

Well, your your description there reminds me of you walking into

an ecosystem and you have experience in,

let's say, plumbing. You have been

Mm-hmm.

a plumber all your life. You've done it really well.

You know it inside and out. And you walk into a space and they're like,

hey, we're gonna teach you how to be a welder.

Mm-hmm.

And and here's the toolkit that you need to be a successful welder.

Mm-hmm.

And you're

sitting there going, ~ my gosh,

this feels uncomfortable because I know plumbing inside and out.

I don't know welding. And now

Yeah.

I'm expected to coach and be an authority on welding.

Yeah.

And

so that's just kind of where my head was of certification.

People are are asking for somebody else's toolbox and then trying to

use their tools and their situation and their experience instead

of what they already have. And

Right.

that's

What we're trying to get at is not that a certification is wrong.

It's that the certification is not the thing that's gonna make you the authority.

Right. I'll give another example.

~ and again, I'm not throwing these people under the bus.

It is just examples. In two thousand nine,

when I went through John Maxwell's initial founding member group certification

process, right? I was a team leader inside of Keller Williams.

I wanted to be more in the leadership space.

So I actually went for my own education,

but it was a quote unquote certification process,

which meant then that we were able to teach his material.

He's the authority in there, right?

his material

Mm-hmm.

to whomever we wanted to.

And

Tried to be John, right? I tried to be John.

It was like, as as it relates to our topic here,

is your authority actually yours?

That content was John's content.

John was

Mm-hmm.

the authority there. And yet I was trying to impersonate John in that space,

i.e., perform. And it came off,

I know it came off as from I could feel it myself,

just kind of icky or imposter syndrome.

Right. And that's what we're

Mm-hmm.

talking about here is you learned everything that you have in your toolbox right

now. Yeah, I

Mm-hmm.

can pull from that stuff, but but yet I had to experience and learn through

it to then make it my own to be able to share that value with people

to then identify that that is my authority.

Well, ~ I don't again, don't mean this negatively,

but the way that I see a certification is it's really a com like

~ a participation trophy in somebody else's world.

Mm. Mm.

And the you know, typically certificates say,

hey, you've completed this course,

you've you've been exposed to this content.

Good job. There's your there's your participation

Yeah.

trophy. And again, that's not the thing that gives you authority.

Like

You showed up, you participated,

you could have learned a ton of things.

Like you learned from John. You you've

Mm-hmm.

been in John's world for years,

and you will continue to be in John's world.

So it's not a a negative on the certification of Maxwell coaching

or Maxwell speaking or Maxwell leadership.

No, not at all.

It is talking about please do not buy into a certification program thinking that

is the

Catalyst for you to become an authority as a coach.

That's what I feel like we're trying to say.

And it just took us

Yep, exactly.

eight minutes to put it in a sentence.

Almost nine. But at the

end of the day, it's it's it's good because we wanted to create clarity there.

So when you see I post ~ on my YouTube that that certification doesn't matter.

Actually, I don't remember what the the the name of that one was,

but it did really well. It was said it said you don't need this certification,

right?

Mm-hmm.

And this

is what we're talking about, right?

You already have been certified.

Is that right? You've already been certified,

right?

Mm-hmm.

And you just need to go expose where you've been certified.

One.

in your life. And then number two,

where do you have passions in that life certification to then go expose

a process to go help people solve that same problem?

100%. So,

Mm-hmm.

you know, if if you're somebody that is newer to the coaching world

and you're listening to this as one of the first episodes,

please

Yeah.

hear us and understand

Mm-hmm.

that we respect people who sell certifications and there is

Yes.

value to be learned. Adam said it earlier in this episode.

Somebody might be teaching a framework in their certification program,

and that framework may wildly benefit you.

So there's

Yes.

nothing wrong with going through it.

It's just not going to be the thing that suddenly makes you credible.

And

Mm-hmm.

nobody is buying your piece of paper on the wall.

They're buying your experience and your expertise in the things that you've lived

and the things that you've overcome.

And that's

Mm-hmm.

what we're passionate about helping people uncover and then utilize

to connect with their potential clients and future clients because we know that.

When you have your life certification,

as Adam said, and then you have you find your passion space,

you're going to be able to serve at a much higher level and you will

not feel imposter syndrome or it will be crushed very quickly because

of the fact that you're speaking from a place of lived and learned knowledge

and experience.

Well

and you just with it's not new anymore,

but your big idea is made simple,

right? That

Mm-hmm.

brand, that lane, that value that

you provide there is from your experience,

right? That is from

Yeah.

your world of working with visionaries,

of of working in a space of listening to us knuckleheads.

That have all these grandiose ideas.

And you're like, whoa, easy there,

Tiger. Let's make this simple.

And by the way, you're rubbing off on me.

and yes. I actually think

I love it. It's gonna be a movement.

Just you wait.

I might be transitioning from a multiplier to a simplifier.

~ tell me about

It's a better way to live, my friend.

it. Yeah. ~ but you are such a great example of that because

you did, right? You're like, okay.

I've experienced all of this. So I'm gonna go out and I'm going

to serve these people who have these big ideas and I'm gonna help them make

it super duper small. And

Mm-hmm.

you do an incredible job with it.

Now, you didn't go get certified,

you didn't go through a course,

you didn't have to go buy anything.

What you did have to buy is the life experiences.

What you did have to buy and invest in was gosh,

banging your head up against a wall with maybe a visionaries,

right? Or or those types of things.

Or

Creating something that wasn't even really yours,

you just thought the marketplace needed,

right? And you tell that story all the time.

But your big idea

Yeah.

is made simple is exactly what we're talking about.

That's your authority.

Exactly. And the only thing I invested in was the ~ DBA doing business

as name once I finally got to the point of Big Ideas Made Simple,

which I think was

Mm-hmm.

seven dollars to register with the state,

right? So I that was the only piece of paper I went after with

Big Ideas Made Simple. I'm actually wearing the shirt for people watching

on YouTube or listening and not seeing me on YouTube.

But I it I love that you brought that up.

And again, not to make it about me,

but it it was that thing of

I tried to go get certified. I tried to go get and collect all of these things

in ~ a positional space and a industry space first when I stepped into coaching

and met you and built an entire brand that I thought I was excited about

and passionate about, but it wasn't really aligned and ended

Mm-hmm.

up scrapping it. And that's what you're talking about.

And then I pivoted into what I am passionate about and it makes wild.

sense for me. And I feel so confident talking about it in big rooms

now with big people and charging a lot of money for it because I have

the authority in the space of I've worked with a whole lot of people,

Adam being a great example of it,

taking something complex and turning it into something simple so that

it is scalable long term.

Yep,

exactly. And here's the neat part about that.

Let's go back to the title here.

Is your authority yours? When you go out into the world and

you have this false authority,

right? We'll call it a false authority.

The people around you who know you don't know you as that authority.

And it's going to take time to build depth.

It's going to take time to build ~

Trust in that space of you saying,

Hey, I have authority in this now,

because they've known you as something else,

like your plumber

Okay.

and your welder example. If I'm Johnny Plumber and and I have experience

in that space, but yet I go to a welding school ~ thinking I'm gonna

get a great certification. I come out,

I'm like, hey, I'm a plumber and a welder now.

They're like, Yeah, no, you're just a plumber,

right? And it's like, yeah, and that's exactly what is it this is.

And the neat part about it is.

Shooting our own horn here, you went through the blueprint and you solved this.

Right? You you actually as you wrote the blueprint,

you created even more clarity for yourself.

You're like, ~ pause a second.

this what was it? Boss Lady Boss?

What was your what was your

Well, your boss coach, because boss was an acronym for building operations systems

successfully.

Which is clever, right? But we

Talk about nerdy, y'all.

say that's not clarity, right?

And and the neat part about that is you have that experience and now you're

in a space that is authentically yours.

And you had to do that going to the blueprint,

right? And that's the neat part.

Hundred percent.

That's the framework,

right? That's the framework I'm talking about.

You built your authority by following a framework.

I did. Well, and what's so crazy is when I met you,

you tried to have a real coach certification.

No.

And we scrapped it when we realized that that wasn't in alignment with what

you had as a vision for the company.

So that was where, you know, my brand of making things simple came into play

of like, hey, what's

Well

the vision? Okay, what's the clearest,

simplest path to the outcome? Great.

Mm-hmm.

That is the blueprint and the membership and everything we built.

And again, this is not a we're so awesome podcast.

It's just sharing kind of behind the curtain.

Hey, hey, speak for yourself. I am very awesome.

Well, you are awesome.

I'm kidding.

I mean, you're so awesome. I I can't even think of the words to describe

it right now. ~ and I'm afraid if I use those words that I could come to mind,

it might inflate the ego too much.

So we don't want to go there. But seriously.

Hold on, before you begin,

I want to say this real quick.

When I thought about having a certification,

that was borrowed authority. Because

Yeah.

I had thought that if someone was certified,

and if I was the certifier,

right?

Mm-hmm.

That people would look at me differently,

right? I would have more authority in that space because I'd seen

all these certifications. Like,

I'm gonna build my own certification.

No. No.

Yeah,

you you truly thought that if you were the one putting the stamp

on certified on people's papers with their names on them,

that that gave you automatically more authority.

And that's

Exactly.

that's the thing, is like it pay attention ~ because I find this

a fascinating thing. When you go to events and you meet somebody new

for the first time, pay attention to how they introduce themselves.

Because you will notice if people feel like they have authority

or if they're borrowing it by the way that they choose to introduce themselves.

So if you

Mm.

walk up to like Adam or myself,

we would say, Hey, I'm Jess, I'm a speaker,

I'm a coach, something very basic and simple because we know we we trust

in what we've done. We we have authority in our spaces,

we're happy with what we've built,

and we can speak to that with more questions,

but we don't feel like we're forcing our authority on you.

If somebody is struggling with imposter syndrome,

they're gonna lead with, hey, I am a Maxwell certified coach.

I

Yeah, they're

have this thing, and they're gonna borrow authority from the organization that gave

them the credibility that they were feeling like they needed.

And when you start getting specific with your identity titles,

it means you are more likely to be borrowing authority.

Yeah, that's great. That's really,

And that is such a weird thing to watch.

really good. ~

When you're in that space of, you know,

somebody starting with, hey, I'm a so-and-so's thing because they don't feel

confident in who they are.

Well, and the neat part about this,

we can go even deeper, and it's really become something that I'm focusing

on right now is is when when people come to us and they want to continue

to expand their coaching journey,

they want to follow our model and the framework,

they're usually a high achiever.

And

Mm-hmm.

what I'm starting to focus on now is high achievers that are in identity crisis.

And let's look at what that really means is a lot of them are

in this identity space, right?

This this crisis, I'll call it a crisis.

And we see it all the time. It's we use the the words imposter syndrome.

It's because they haven't identified what is exactly theirs,

right? And and we've talked about this almost at nauseam,

but again, they borrow it from yesterday's containers

Mm-hmm.

of well, I was a team leader or I was a professional tennis coach.

And those are experiences. That's what you did.

It's not who you are. And that's the big difference.

And that's what we're talking about right now is your authority is yours,

right? What is that experience?

Because that then establishes your authority.

~ and I love how you said that,

Jess, because again, that's that's that is a great way to tell

who is using borrowed authority,

is when they say, yeah.

I'm a certified XYZ coach. I can't tell you how many people,

coaches I have had conversations with,

whether they're intro calls or tell me more about the community that

say I'm ICF certified.

Mm-hmm.

Okay, nothing wrong with that certification.

~ I don't even know what that means.

Quite frankly, I I don't I know what it means.

But I don't I it has no bearing on me thinking about that coach as whoever they are,

but they they lead with that. They lead with it.

Right.

The credential doesn't automatically make you want to work with them

and it doesn't automatically generate trust,

No, they think it does not true.

which is the what

they believe it is doing.

And the the trust comes from hearing that you have lived the experience that

I am currently going through

Yeah.

and that you have solved the problem I currently have,

and that you have a clear process or framework to overcome said problem

in a quick and efficient and clean and simple way.

That's all people are looking for.

They are not looking for letters.

ICF is three, right? It doesn't matter.

Maxwell leadership, that's two,

but it doesn't, it doesn't matter what the organization is.

Is people don't care about your credentials.

Like it's, I mean, and I say that they cared about it in

the education system because they felt like you had to pass the content tests

to prove you knew the content enough to teach it to the kids.

But the thing was, is even in education,

that didn't prove that I was a quality teacher in any capacity.

Like

Mm-hmm.

my

math certification just proved that I knew how to do math.

My history just

Mm-hmm.

proved that I knew the basics of history.

You know, and

Mm-hmm.

and so that's what blows my mind is any certification out there is

a small container of one specific

Mm-hmm.

thing, and it is not the sum of who you are.

And so leaning

Yeah, that's good.

with that small specific thing is proof that you don't believe in yourself to me.

Mm, mm-hmm. That's a real one.

And that's

I don't say that.

to to negate any certification program.

Heck, I've thought about buying into Maxwell's a number of times because

I haven't gone through it because I wanted to experience what

the frameworks were inside of it to see if it could make me a better coach.

But I'm not gonna lead with that if I ever go through it.

And that to me is the big differentiator for us here.

Now, let's go to the pro of that.

It will help

Mm-hmm.

you become a better coach because it's great leadership material,

right? ~

Mm-hmm.

again, I don't know what ICF certification brings you,

but it could make you a better coach because of whatever education they're bringing

you from that, right? So

Right.

that's why that stuff is good,

but it's not who you are. It's not the authority that you need to establish

out to the world that says.

I've experienced this. I can solve this for you in a compression of time.

Here you go. That's it. Yeah.

Yes. Well,

and I I find this even further interesting when people decide to join

a dependent coaching model for the same reason.

Is they believe the authority is coming from the entity that they

are attaching themselves to. When

Mm-hmm. Right.

in reality it has nothing to do with it,

because that brand, that identity,

is is borrowed authority as well.

And the only thing that the client cares about is the results that you're gonna

get them.

as their coach, which is not coming

Yeah. Yep.

from the entity you're aligned with,

it's coming from you.

Mm. Yeah. Well, you talk about that in our is our challenge.

I think we talked about that in the challenge,

right? The four legged stool. Yeah.

Yeah. we talk about the the pillars,

~ pedestal. Pedestal. The pillar.

the four Ps in our our challenge.

Yeah, yeah, yeah.

Yeah.

Wait a minute. What what was the drawing?

Is it drawing a pedestal? Is it a stool?

Yes, the p the pedestal. Yeah,

What is it? Pedestal. Yeah, yeah.

the four Ps is the pedestal.

Okay.

Yep. So think about that. And that's what Jess is talking about.

Is is this is a different podcast,

which we've already talked about.

But again, when you understand your authority,

you understand your payoff. And when you understand your payoff,

Mm-hmm.

that's the first thing that you should talk about is I help fill in the blank,

fill in the blank. But what we do is we actually start to talk about ourselves.

We start to talk about the parts and the pieces and not

Mm-hmm.

the payoff.

But if you don't know who you are,

and if you don't know what your authority is and you're borrowing someone else's

authority, you're going to go right into talking about yourself.

They don't care. All right, they don't care.

Right. Well,

here's here's the thing. And this is related to in-person conversations.

This is related to copy on an email newsletter or a web page.

And this is also

Mm-hmm.

in relation to any sort of like social media you're putting out there.

Nobody cares about you. They care about what's in it for them.

And so when you can flip the language and focus instead of like looking

at yourself in a mirror, but looking through a window and saying,

What can I what I what can I put out into the world that's gonna benefit others that

I have lived experience through,

it completely changes everything.

And so Adam talking about, yeah,

it's it's our offer pillar. And typically if some you said,

Hey, I I do this thing, I have this result,

this outcome, this payoff.

If you can clearly name that, that automatically tells the person listening what's

in it for them.

Okay.

But if you don't have clarity on that,

then you typically lead with your credentials,

your experiences, as Adam was saying.

And then you lean heavily on the parts or the pieces,

the elements. you get this many calls,

this many hours, this much stuff,

because you don't have clarity on that outcome and that payoff and what's

in it for them. But

Nobody cares about you. They care about themselves and how you can serve them.

And so yeah, I was just gonna say

Well and and it didn't sorry. I was gonna say

authority comes through your ability to articulate that.

Well, a good way to gauge that,

if you if you want to gauge your social media,

okay, in any whatever channel,

don't care what channel, on that,

right? If you're posting content and you want to know if it is landing with whether

it's the right avatar or landing with people,

they will say what, Jess, that's me.

Right? When you when you create

Mm-hmm. Yeah.

a piece of content, they will reply,

whether DM or a comment, they'll say,

Wow, you're sp you're talking to me.

Well, and the best part about it is is when you do it authentically,

you share it authentically, it lands.

Mm-hmm. Yes.

Cause like I'm

sitting here laughing. I was just having a conversation with somebody.

My best performing right content right now is not the curated pretty like stuff.

It is me sweatily yelling at squirrels in my backyard,

which is my entertainment side of things and showing a little bit of my quirkiness.

And then my

Best performing business related content is me sitting in a car with

a ball cap babbling about what I had just thought of during the drive

to my son's school before I walked in to pick him up.

And so there was no makeup, there was no outfit,

there was no lighting, there was nothing but me in the car with a selfie

and ~ you know, 90 seconds of babbling.

And yet that's my best performing content.

And it's because

I

presented the idea from the perspective of,

hey, I had this idea and I think it will help you.

And I'm sharing this with you.

So please do with it what you will.

I've had so many DMs, Adam, it's nuts.

And so I'm just like, ~ it's not about me.

And my authority comes from serving others.

And when you

Mm-hmm.

can get that through your thick little,

you know, ego-ridden skull, you're gonna feel wildly different about

the way that you connect with people.

And

Yeah.

It'll make growing your business that much easier.

Mm-hmm. Yeah, I mean, this is I'm just looking at some with mine with

the identity crisis part one. Cry,

this was me still working through it.

~ yep, that's me. Facts, big time facts,

truth, and timely from me. This is good.

Preach it. This is me. That's what we want to see is when you know

you are stepping into your own authority,

sharing that out to the world to help people solve that problem.

That's how they reply. That's how they comment.

Exactly.

That's how they engage. Okay. Love it,

love it, love it. So, land a plane,

land a plane, just land this plane.

This was a good plane. Let's I don't want to jump by this plane.

Did you say end their

Let's land. ~

pain or land the plane?

Ooh, good one.

Good one. Yeah. For those that have stuck with us,

let's end their pain because those are the people who probably got

a bunch of certificates behind them and saying,

my gosh, I just wasted a hundred thousand dollars when I should have just invested

with Jessna.

Well, ~ we would hope that they

~

would consider doing that in the future.

And you can find all about, you know,

our challenge and that pillar we were talking about and

our membership and everything we're doing over at I Love Coaching Co C O dot com.

~ there's free assessments there if you want to look at your business

and figure out where your your issues are,

all that kind of stuff. ~ but truly,

again, this this was a podcast to really help you think about.

what you're starting with and where you're starting from and the fact that

you don't have to perform to gain authority.

And

That's right.

we hope that that landed for you if you stuck it out with us.

And come find us if we can help you with more.

That's right. Yep, absolutely.

So this was episode four of five.

We have one more after this, and it is,

is this actually yours? I'm not gonna tell you what the title is gonna be.

However, it's gonna be a good one.

We'll see you next time.

We're gonna wrap up, we're gonna

wrap up all of it in a nice neat bow in

That's right.

the last one. That's what the goal is there.

But we appreciate you sticking it out with us.

Yes.

We

we love doing these series. And if there is something in the coaching space that

you want to hear us talk around and have our perspectives on,

let one of us know because we are we are always trying to help position ourselves

in such a way that we're more accessible for people

Yes.

and there is not a barrier to entry like gaining a certificate.

Right. Yep. Okay. We'll see you guys next time.

See ya bye.

Bye.