In this special episode of Your Ag Empire, Jonathon Haralson sits down with Brooke Taylor—Empire Ag’s Chief of Brand Strategy and the founder of the Rural Gone Urban Foundation—for a raw, unfiltered conversation about legacy, loss, and the power of choosing to stay.
Brooke opens up about what it really took to launch a nonprofit while raising a toddler and fighting metastatic breast cancer. She talks through the foundation’s flagship programs—scholarships for B and C students, small business grants for rural women, and Love Bombs for women fighting cancer—and the deeply personal experiences that shaped each initiative.
More than a nonprofit, the Rural Gone Urban Foundation is a movement rooted in community, second chances, and support for women who don’t check the traditional boxes—but who show up anyway.
Whether you’re a founder, a farmer, or just someone who’s walked through fire and kept going, this one’s for you.
In this episode, we cover:
- Why rural women deserve better support
- The story behind launching the foundation
- Building something during the storm, not after it
- Why “B and C students” are exactly who we should bet on
- The real goal of Love Bombs
- What Brooke wants her daughter to know about hard things
- Legacy, money, and the power of showing up
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