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EP 26 | How a Business Partnership Actually Works: Steph Davis, RCC-ACS on Culture, Leadership & Letting Go
Episode 2610th March 2026 • Purpose and Profit: The Sustainable Therapy Practice Podcast • Cecilia Mannella
00:00:00 00:53:33

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We worked literally next to each other.

We didn't meet for eight months.

That's how Steph Davis describes the beginning of her business partnership with Laura — the woman who would become her co-founder at Shoreline Counselling, a 25-therapist practice in Fort Langley, BC.

In this episode, Stephanie Davis, RCC-ACS, PCC, COC shares:

→ How a group therapy invitation (and a weekend with a stranger's husband) turned into a 7-year friendship and business partnership


→ Why the biggest challenge of partnership isn't money, contracts, or disagreements. It's making time for the friendship


→ How they survived opening six months before COVID with a large mortgage and no roadmap


→ The one early decision they regret, & what they'd do differently as leaders now


→ Why building culture in a therapy practice is uniquely complex, and why so many group practice owners get it wrong


→ The frank conversation about passive income, new grads, and what actually makes a private practice sustainable


→ How AI is threatening the field of therapy — and why clinical excellence is our differentiator


If you're thinking about a business partnership, building a group practice, or navigating the leadership evolution that nobody warns you about — this one's for you.


Connect with Steph:

Shoreline Counselling: https://shorelinecounseling.ca

LinkedIn: https://www.linkedin.com/in/stephaniedavisconsulting/

Podcast: A Not So Private Practice


Resources mentioned:

The Sustainable Practice Framework™ — listen to Cecilia's full framework on the podcast


Work with Cecilia:

Apply for business coaching: https://docs.google.com/forms/d/e/1FAIpQLScnLHz7NPQMjMruYHZij6SJbSBI8JibryK-dGxHcDFhM9VZ9A/viewform



ABOUT YOUR HOST: Cecilia Mannella is a Registered Social Worker, Clinical Counsellor, and therapy practice coach with 25 years as a mental health practitioner and nearly two decades building her own practice from solo therapist to seven-figure group practice. She helps Canadian therapists build profitable, sustainable businesses without apologizing for their ambition — or compromising their values.

Connect with Cecilia: Website: https://www.ceciliamannella.com/



ABOUT THE GUEST: Stephanie Davis, RCC-ACS, PCC, COC is the co-founder of Shoreline Counselling, a 25-therapist group practice in Fort Langley, BC. With over a decade in the field, Steph is known for her work in leadership development, practice culture, and building collaborative business partnerships in the therapy space. She also hosts A Not So Private Practice, a podcast for therapists navigating the realities of running a group practice.


Connect with Steph: Website: https://shorelinecounseling.ca

LinkedIn: https://www.linkedin.com/in/stephaniedavisconsulting/

Podcast: A Not So Private Practice


LOVED THIS EPISODE?

⭐ Share it with a therapist who's thinking about a business partnership — or wondering if group practice is right for them

⭐ Leave a review if this conversation named something you've been carrying quietly

⭐ Send this episode to a colleague navigating the leadership evolution nobody warns you about

⭐ Hit follow for more honest conversations about what it really takes to lead a therapy practice



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