Want to find out how to immediately supercharge your email marketing copywriting? Then let's find out about the Rule of One. This isn’t just a technique you can use in your email writing. You can use it across any kind of writing you do for your business – sales pages, sales videos… everywhere! And it will massively improve your conversion.

Ready to learn how to apply it? 

Let's go!

SOME EPISODE HIGHLIGHTS: 

(0:25)  Grab our amazing resource Click Tricks totally for FREE!

(4:21) What is the Rule of One in copywriting?

(7:19) Use the same call to action across a whole email campaign. 

(9:18) Send people to landing pages where they can only make ONE choice.

(11:26) Write your emails to ONE reader.

(12:24) Give people ONE call to action (per email).

(14:25) The benefits of stacking your email marketing campaigns.

(15:54) Tap into the power of storytelling.

(18:07) Your Super Signature is the exception to the rule! 

(21:03) Subject lines of the week.

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What is the Rule of One in copywriting? 

Whenever somebody writes copy for us (yes, we do hire copywriters because we're not professional copywriters ourselves), the one piece of suggestion we always give is to focus on the one idea we're trying to convey. What’s the one thing we want to say? Every time you put out any type of communication (an email, a headline, the opening of a sales video, etc.) you want to talk about one idea.

Equally, when it comes to email marketing, every email you send should talk about one theme. If you're sending an email about risk, the whole email needs to be about that. You don’t want to add social proof to that email – that’s a different theme for another day.

And if you're only talking about one thing, you’re probably also going to use one single story. Unless you have a few stories that demonstrate that one thing you’re talking about. And you do this because otherwise, people’s brains get overwhelmed.

So let's get into the specifics of this...

Use the same call to action across a whole email campaign

The Rule of One applies to individual emails but also to email campaigns. We often pick one call to action and effectively use that across an entire email campaign. If we’re running the Bribe campaign, for example (where we tell people that if they buy one thing they’ll get something else for free), every email we send as part of that sequence is going to have the same call to action. We lead people to that one action by using different hooks, angles, and stories in the individual emails we send as part of that campaign. 

Why do this? Because when you say too many things at once, people get confused and overwhelmed and end up not making decisions. The more directions you send people in, the more confused they’re likely to get.

Send people to landing pages where they can only make ONE choice

When we send someone to a landing page, we want them to only have one thing they can do on there. And that’s to click and buy or click an opt-in. There’s only one call to action on that page.

If you’re sending someone to a landing page to opt in for something, but you also have your blog and other items under the navigation menu, you’re giving people lots of choices and other things they could do. So they’re not going to opt in! Instead, direct people to one thing and one thing only so you don't lose their attention. Because confused brains do nothing! 

You want to create one singular narrative. Your job is to build a belief, which may start with a story that leads to a theme and some kind of lesson. Then you want to tell people the one thing they should go and do. Remember that people are looking for help – they’re not qualified to know what action to take. That’s what they’ve come to you! So you need to help them take action or make a choice. You’re the one who’s qualified to tell them what to do to get the outcome they desire. 

Write your emails to ONE reader

The Rule of One also applies to the way you send your emails. You want to address your emails to one reader rather than a ‘collective’, saying something along the lines of “Hi guys”. Imagine writing to one person and that person only.

When you do that, suddenly your email doesn’t sound like a marketing, corporate one. Instead, it sounds personal - something you'd send to someone you have a deeper relationship with. And when you deepen the relationships with your subscribers, you’re better able to influence them. You get to take them on a journey with you and feel things - experience emotions. And as a result, you get them to take action. 

Give people ONE call to action (per email) 

Always address just one topic (one theme) in your emails and be clear on the one action you want people to take. Don’t give them plenty of choices because they won’t know what decision to make. Instead, tell them about the best action they can take so they can move on to the next step in their journey with you. That’s what each email you send does – it moves people to the next step of the journey.

At the start of an email campaign, you might want to ask people to watch a video that talks about the problem they might be experiencing. As you progress with your sequence, you can let them know about your course or programme and ask people to check it out. Your call to action can change in the space of a campaign. You can start with a softer approach building curiosity and then, towards the end, make your one main promise.

The benefit of stacking your email marketing campaigns

The great thing about using multiple campaigns in your marketing is that each of them can have one main promise. And each promise can be different, even if you're promoting the same product or service. That's because the campaigns stack over each other. And by using this method, you're not overwhelming your audience by telling them everything at once.

At the same time, you're not blowing all your chances by sending everything you have to say in one go. When you do that, things get lost. With too much being said at once, people miss it. Instead, pick every single important thing you want your subscribers to know and put it on a pedestal. Give it space to breathe – give it a whole email of its own or maybe even a whole campaign! Shine a light on it so that people who are attracted to it see it all lit up - standing high and tall about the crowd - and can see it as the promise they need to go ahead and buy the thing they’re looking for.

Tap into the power of storytelling

To differentiate your emails (even if the call to action is the same, and you’re driving people to the same product), you can use storytelling. It allows you to ‘decorate’ the same thing in different ways. So you take the story about whatever happened to you on a particular day and link it to your main point and call to action. We have a whole podcast episode on that, so go and check it out!

In other words, you can choose to send a plethora of emails that include the same call to action but go about it in loads of different ways. But remember the Rule of One - each email has one story, one lesson, and one main call to action.

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Your Super Signature is the exception to the rule!

There’s an exception to the Rule of One though, and that’s your Super Signature. If you’re inside our programme, you can find some training about this - it's called Super Signature Reloaded. What's your Super Signature exactly? It's a list of links at the bottom of your emails that includes everything that someone can do if they want your help.

The way we see it, the Super Signature is not diluting your call to action because it's a separate part of the email. It's further down at the bottom. You can even put a couple of lines above it to physically separate it from your main email.

And its job is to tell people that if they’re ready to take things to the next level, there are a bunch of ways you can help - the Super Signature gives them options. These can include free things like joining our Facebook group or listening to our podcast, but also buying our programme, or hiring our agency to do your email marketing for you.

It acts like a menu of quick resources that people can access if and when they need to. We stick it at the bottom (in the footer) of every email we send - it's a constant for us, and it makes us sales every week because people click on it!

You can make your call to action multiple times

One last thing to point out is that in the main body of the email, you want to make sure you have one call to action, as we said. But you can make that same call to action multiple times. In a daily email, we might just have one. But sometimes when we send emails inside our campaigns, we may have links to the same call to action two or three times.   

Join the Email Hero Blueprint

If you want to know more about the topics we talked about here (including how to wave storytelling into your emails and set up your Super Signature), check out the Email Hero Blueprint. It’s our flagship brand new programme where you can find everything you need to get more sales from your existing subscribers.

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Subject line of the week

This week’s subject line is “anyone there??” It sounds like the typical subject line you’d use for a re-engagement campaign (such as our Revival campaign), but it had nothing to do with that. It was just a story that Rob told about being left alone somewhere.

It’s interesting because it’s designed to sound like a prompt or a nudge for people who haven’t been paying attention, but it's not. So you’re threading the line between using something attention-grabbing but that doesn’t feel clickbaity. The last thing you want is for people to feel like they've been deceived when they read your email. Also, with two question marks, you’re making a slight exaggeration, and that grabs people’s attention even more. So check it out!

Useful Episode Resources

Related episodes

The Biggest Mistakes You’re Making With Your Email Marketing Copywriting.

Mindblowing Techniques To Connect More Deeply With Your Email Readers With Rob Marsh & Kira Hug.

Comedian’s Secrets to Storytelling – With Kevin Rogers.

FREE list to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint 

Not sick of us yet? If you're a course creator, membership site owner, coach, author, or expert and want to learn all about our ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days), The Email Hero Blueprint is for you. 

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent flow of sales without having to launch another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or 'better' subject lines. And you can apply everything we talk about in this show.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about mastering the email marketing copywriting technique of the Rule of One) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.  

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

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Unknown 0:23

Hey, it's Rob and Kennedy. Hello. Today

Unknown 0:25

on the Email Marketing Show we're talking about a powerful email marketing copywriting technique that we call the rule of one and here's the thing. This is not just a technique that you can use in your email writing you can use this across any kind of writing you do on sales pages in sales videos everywhere and it will massively improve your conversions

Unknown 0:44

that excited for this now, we've just put together something really cool for you to actually relate to this episode pretty well and it's totally free, very cool and totally free because you want to make more sales from your email marketing. We know that that's why you're here. That's why you're listening to this. But you can't make sales if people aren't clicking on the links in your email. So we've put together 12 super creative, very cool ways to get more clicks from every email that you send in a new download that we're calling click tricks. It's yours totally free as a listener to this podcast, all you have to do is go to email marketing heroes.com forward slash

Unknown 1:10

tricks. He is developing a second brain it's commonly referred to as Robin tumble he

Unknown 1:15

reads in the bath every morning it's like a logical mind reader Kennedy.

Unknown 1:24

I'm not sure those magazine covers literature Do you remember do me like fiction or nonfiction?

Unknown 1:33

It changes. I read anything extreme fiction stuff. And some business stuff just depends on the Kindle. That I've already taken.

Unknown 1:47

Or electrocute yourself and get

Unknown 1:55

stuck a breathing that's in a jaw on a shelf just over there. Do you like those films? No. Yeah, I've done I've given I never remember the current tense of dived. I've dived Devon believed. Someone tell us what that is. Send us a DM on Instagram or something at Robin Kennedy and tell us how do you say I have dived? None of them sound right. Anyway. I've jumped headfirst into everything I've Thiago forte stuff about building a second brain I think it's super super useful for especially for people doing email marketing to like the whole notion is that the whole notion is eau de I just did a little clip of a notion that wasn't intended. They're not sponsoring this. Yeah. The idea is your brain is for having ideas, not keeping them so you'd have the idea and immediately put it somewhere organised, where you'll keep it forever and find it very quickly. And that's this whole process. So yeah, read the book on the Kindle, not in the bath, but I read the book on the Kindle, and then I've signed up the notion and I'm falling back on the notion convert. Yeah, I'm building if they start sponsoring the show, we'll send them this episode. We'll say nice things about them. But otherwise next week, we're gonna say shitty things about your town notion apart. So I'm holding the whole notion hostage and they really care. Yeah, I mean, they need us you know, they need three they don't even know it.

Unknown 2:59

Hello, every week on the show, we show you how to make more sales and earn more money from the email subscribers that you've already got. And to do that, we'll talk about email marketing strategy. We'll talk about the psychology, the tactics and we show you what's working right now. To make more sales online making you that email marketing hero of your business with a brand new episode every email monday wednesday. Make sure you hit subscribe on your podcast player so you don't miss a single episode. And if you haven't already, we would love Love, love, love love it if you would leave us a review on your podcast player we've been a bit shit asking for and therefore collecting reviews on Apple podcast and stuff like that. So if you haven't already it really if you don't know it really helps us to spread the word and reach more people with the show. So please leave us a review on the podcast player. Let us know what you think. Let us know which episode you enjoy what you like about the show. So if you're looking for some inspiration, help grow their business and make more sales and invite more people. This show will pop up and they'll be inspired to listen to the show. So let's get into this week's episode we're talking about again this is another one whenever somebody writes a copy for us because we're not professional copywriters or anything like that. But when somebody writes copy for us and we hire copywriters to do that, we have them write us here's the first cool tip is we write everything in Google Docs first, whether it's an email, an email sequence, a campaign, or a sales page or a sales video script. Whatever it is, it goes with Google doc I'm very strange on it has to do that because we use the suggestions feature in those Google Docs to give feedback rather than to group right. Anything's robbing is to sit and try and collectively right remember that and the officers and others. We tried to sit and write headlines together. We just wanted to kill each other by the end of a conflict with a different project. Yep. So anyway, we have somebody write this stuff. They come back to us with the Google Doc and we can just go to make suggestions are very clear. They can see what suggestions up one of the bits of suggestion that we often give is, what's the one idea here? What is the one thing we're trying to say? So every time you put out a communication, every individual email every individual headline, every individual opening of every video VSL sales video whenever should have one idea, one idea. So the main idea cannot be it's going to be faster, and it's going to be easier. That can't be the main idea, right? What it can be is my feedback would always be which one of those two things is the lead headline idea of this particular email in this case, because tomorrow's email can leave with the other one. But this email can only be talking about that one theme, right? And that goes across everything. It's not just the main idea whether it's faster or easier or cheaper or gonna save you or you know, whatever the things to do is to do with the fact that it's one theme. So if the theme of this email is about risk, if that's what it's about, then everything in that email should just be about risk. We don't want to then add in social proof that's a different theme. We don't want to add in how things are gonna be faster, because that's a different theme. It's all about risk. And that means you're going to have probably one singular story. You can break the singular story rule. Of course, most of these have have exceptions, very, very few exceptions, but like sometimes if the whole point of your thing is like these three incidents happened, which all have the same thing in common. And therefore your whole point is this is a pattern that of course, you could that will be an exception, right. But in general, it's one story. It's one theme, and it is one call to action in that email, right? Because otherwise people's brains get overwhelmed.

Unknown 6:15

Yeah, absolutely. So one of the things that we interestingly have with this is that sometimes we will take one call to action and effectively drag that across an entire email campaign and drag server hardware, doesn't it spread, put us use that across an entire email campaign? So we don't even just go through, you know, reduce this down to a single email. Sometimes we'll have for example, let's imagine we're doing a bribe campaign. And the campaign basically, in a nutshell is by this thing, today, and you'll get this other thing for free. Let's say that campaign runs for about a week over the course of that week, that one call to action is maintained, right? It's all the way through those emails. Let's say it's 10 emails over seven days. All of those 10 emails basically have the same ultimate call to action, whether we send people through a webinar or a thing, ultimately it's going to be it's going to lead them down to this one call to action. But the way you can make that work is by using sort of different hooks and angles, right? So you can send emails where every email has a different hook or a different angle, a different story, different thing, but that allows you to still reduce it down to the ultimate same call to action across each of those things, because here's what happens to follow up from Kennedy's point. But what happens when you say too many things at once is the truth is people don't like making decisions they get confused. And overwhelmed. I remember I've told this story before, I think but when I was trying to buy a Kindle recently, I was trying to judge between three different models of Kindle and I ended up watching probably two or three hours worth of YouTube reviews right when people had them all or two of them all three of them on the table. And we're literally going through them and at the end I had less it than I did when I started. I don't know I mean, I'm you know, I'm nobody to judge because Amazon seems to be making it work. I've heard I've heard that making some money. But I got so confused by how similar those Kindle editions are. That in the end, I didn't know what to do and what to buy and it is a decision because you want to buy one and go off down the road and go this is the wrong one. I need to go and buy another one. So I'm trying to figure that out. So the most of that applies with this right the more the more directions you send people in, the more confused they're likely to get. It's the same reason why when we send somebody to a page, we want them to only have one thing they can do on that page, and that is to click and buy or click an opt in, right there's one call to action on a page that we send somebody to because if you've got if you send somebody to and if you're doing this, please stop immediately. If you're sending somebody to a landing page to opt in. And it's also got your blog header along the top with all the navigation on it because it's built on your blog, that's going to give people loads of things they could do and you want loads of them are not going to do opt in. So we want to make sure that in the email, there's one thing there's one exception to this, which we'll talk about at the end. We want to make sure there's one thing that we are directing people to go and do right so you don't lose their attention. Because they get confused. brains do nothing, they can't do anything. And therefore we need to make sure that we direct that attention.

Unknown 8:29

And it's really difficult to do like you think about you. You want to be building one singular narrative. From here you're building this belief by maybe starting off with a story which leads to a theme, which leads to some kind of lesson, and then you say and here's the thing you should go and do about that thing, or here's the way you can go and learn more about that. Not like so how do you want to figure it out? The answer is most people don't know because if they didn't know how they wanted to figure it out, they wouldn't be looking for that help in the first place. They are we often say the reader is not qualified to know the answer is not qualified to be able to do that information to do that thing to take an action or to make a choice. They're not qualified by the very fact that that's what they've come to you for. Your job is the teacher, your teacher would come into class and say, This is what we're going to learn today and then they would set the work, right. That's because the teacher was qualified to know where we need to get to buy when in order to hit the outcome, which in school is the exam or the piece of coursework in your world. It's to move them to the beliefs and the place and the understanding and the desire to then want to make a sale right? So think about all these rules of war and always think about one. So when you're writing an email, you want to write it to one reader. It's marketing, copyright a 101 Don't be like Hi guys. Wow, none of us these guys, right? Were all like Hi. Think about it like you're writing to one individual person have one other people you know who buys from you and one of your subscribers in your mind when you're writing your email and imagine you're sending an email to that because now it's suddenly doesn't sound like one of those marketing emails. It doesn't sound like one of those corporate emails. It now sounds like a personal email with a personal relationship. And the people who were able to do that the best people who have the deepest relationships with our email subscribers, which means I'm able to influence that email subscriber, obviously we also email subscribers and take on the journey to have them feel things haven't been moved to things, have them take actions, whether that's to take the action that they need to in order to fix that part of their life or to buy things, whatever it's gonna be. We're all inspiring people to take different actions right. Then you also want to just address one specific topic. Just one topic. This is the theme, right? And then one main action. It's not like hey, you could fix this by listen to our podcasts or by our programme. Well, I don't know which one is going to be better because all you've told me is one of them is a programme one them as a free podcast. I can't make that decision. Right. So one action, what's the best action to get the person to the next step of the journey? Remember that each email each thing that you do, and you put in any email or any marketing campaign is just moving people to the next step of the journey. So it might be that the only thing that he was gonna do was going to go and watch a video, the videos jobs are talking about the offer, but maybe the email is not there was some email which as I told you about the offer, but it's one action what is this email to do? Oh, at this point in the campaign, it's quite early. We're gonna send people just to a video. Hey, so you've got this problem. It's a nightmare. You really want to fix it. I've made a video that shows you how to fix the problem or something, go with the video and start talking about the problem and then moves into the office hours later on in that email sequence in that email campaign. And this often happens in our email campaigns for all of you who are members of our programmes or stuff you'll know that early on it's like hey, I made this video help you solve this problem. They go watch the video the video just the problem and moves at the offer. Later emails in that sequence and campaign, they will actually go hey, we're opening up our email hero blueprint enrollment closes in the next few days. So hey, go check it out. Now the emails job is actually to get people to take that further action, that more high intent action of the whole action is Hey, click here to go and roll. So what's the one action and that one action is going to change over the space of an email campaign, it's going to be softer and start off with perhaps a bit more either curiosity or a little bit more blind. Whereas towards the end, you want the end of the closing of any campaign to be very, very honest. It's got to be one main action. And then of course, you want to make one main promise. And that's really the whole thing about using multiple campaigns in each of your campaigns. Like you're promoting maybe the same product or maybe the same offer, you're gonna have one main promise. So for a whole campaign, it might be offer one email, it might be all about the speed. The next one might be how it's all about the fact that it can be done anywhere remotely. The next one might be all about and so on and so on and so on. What's the one promise by not stacking these promises of an award email not only do you not overwhelming if you're gonna make me go oh, there's loads of them I don't really care about there's one little thing in there that I do care about. Not only that, you're actually by putting them all into one email. You're blowing all your your opportunity for emails in one go. So it's no wonder I hear people say, Well, I don't know what to email about. I can't send you an email. So I've got no more ideas. It's usually almost I think, 99.9% the time when we look at their emails, because they did every email I'm on email, which means the thing that the person can hook on to is blurry, like a needle in a haystack. I'm gonna lose stuff they don't give a toss about by taking each one promise and putting it on a pedestal giving it the space of its own email, and sometimes an entire email campaign. About that won't handle a promise. You give it space to breathe, you shine a light on it. So the people who are attracted to it, see it all lit up and standing high and tall above the head of the crowd, and they go, That's my reason. That's the promise that I needed, because that's the thing I'm really looking for.

One of the things that we love to do to make all of this really easy is to use storytelling. In order to differentiate emails, differentiate emails, even if the call to action is the same, even if we're driving people to the same ultimate thing. For example, in our daily emails, most of the time, we're talking about the same thing every day, right? We're sending people links to look at the same thing on a daily basis. And so the only way we can make that work is to be able to use different ways of decorating that same thing. Okay. So for example, you know, the old UK TV advert Have you ever seen it lion eggs make a meal out of anything? The idea is you can take a pile of lion eggs are probably any eggs, but like eggs, and you can make anything from lions led eggs, and I didn't either, but apparently they do. Okay.

I mean, I'm not David Attenborough. I'm just talking. I know this is not a fact checked. I was writing jokes.

We had a lot to do about the eggs being roar. So the way that we're able to do that is basically we're I'm just loving your pride in that joke. There we go. What we'd like to do and I'm not lying.

To your main point, what

we'd like to do is to use jokes to distract the audience from we're trying to think of what to say next. We'd like to use stories a bit like because you can make a meal out of anything. Basically, you can take stories and you can just tell the story about whatever happened that day or something recently or something that happened your kid when he went to the lions, you can tell a story and then you can link that to your main point and link that to your main call to action. We did a whole episode on this about how to sell with stories in your emails back in episode 218. Go and find that by going to email marketing heroes.com forward slash 208 Or like scroll back in your podcast app to that episode. And listen to that. And again, we talk about this storytelling thing. But you'll notice what that allows us to do is to have a I'm gonna use one of Kennedy's all favourite words, a plethora of emails. I used to love a plethora, you still love a good old plethora. You have a plethora of emails and talk about the same call to action and loads and loads and loads of different ways. Okay, so each email has one story. It has one lesson and it has one main call to action.

You mentioned earlier, Rob that there is an exception to this like one call to action thing. It's it's it is an exception but it's obscure it and I think it'll be fairly obvious to folks why it is an exception. I just want to just share what that is just to make sure we get the complete story here.

Yeah, so you will notice in a lot of our emails, we have something called our super signature. It's an old an old Dean Jackson technique that we've used up a bit and we teach it there's a battle plan if you remember there's there's a battle plan training called the Super signature Reloaded, go and check that out because we've added some stuff to it. But basically what it is it's a list of links at the bottom of your emails that are here's things you could do if you want our help. And the way that we see that is not as diluting the calls to action because it's very much a separate part of the email. It's further down in the email. It's at the bottom basically, it's you can put a couple of lines above it if you want to like a couple of just hit that equal sign a couple of times with a dash sign a couple of times, put a couple lines in above it. And basically it goes also by the way, when you're ready to like take things to the next level. Here's a bunch of ways that we can help you and it gives them a bunch of options that range from free things like join our Facebook group, the Email Marketing Show community to listen to the email marketing show to you know, come and buy our programme or hire our agency to do your email marketing for you and again, because they're like a separate part of the email, it's sort of a menu of it's a menu of quick resources that people can access. If and when they need to that we stick at the bottom of every email makes a sales every week people just sort of clicking around to see what's in those emails. Those are in the footer of every single email and therefore they're one constant. It's not diluting your main call to action. Those are separate things that people want to go and check out a little bit more than go a bit deeper, but within the main body of the email itself, and again, visually, that's very clear. You want to make sure you have one call to action, but you can make that call to action multiple times. Right? So we'd like to put probably in an average daily email, usually only one. But sometimes when we're doing like a campaign email, we may link to the call to action two or three times but it's always the same call to action. And that's really important.

Yeah, it's super important. And if you're thinking, Hey, I'd really like to have a look at what this email signature this super signature thing is that we're talking about. like Rob said, there is a training inside of our blueprint called the Super signature Reloaded, which can directly take a look at and of course how to use storytelling is baked into everything that we do in all our campaigns as he is having a one point if you want to go and see all the details about this thing that we call the email hero blueprint. Go check it out at email hero blueprint.com That is our flagship brand new programme at email hero blueprint.com where you literally get everything you do you need every single thing you need to have your email marketing, producing more sales from your existing subscribers. So check it out email hero blueprint.com to get into that right now. Basically, you can go check that out. Rob, you are now ready for this week's teed up. Let's go live OF THE WEEK subject line of the week. What is it?

It is anyone there? Question mark, question mark all lowercase and it's what I was interested in ones that sounds like it's going to be used for like a reengagement campaign or revival campaigns. He was anyone there is this thing honestly listening? It's actually not it has nothing to do with that was just a story about being left alone somewhere I think I don't quite remember. But the point was, the point of the email doesn't matter. I realised that what matters is where the subject line comes from. So yeah, it was basically it's designed to sort of sound a bit like a sort of prompt or a nudge as if they haven't been paying attention or something. And when again, has nothing to do with that. But it's about the subject line is still relevant. So again, we want to tread that line between attention grabbing clickbait, but also not where they feel like they've been deceived when they get in and read the actual emails with anyone there. And also the two question marks I think is interesting question about question mark, rather than just one question mark. It's got a slight exaggeration to it and you can grab your eye a bit more. Yeah.

This week's subject line of the week subject line of the week. Thank you so much. Listen, the whole show this week. Have you got some great ideas on how to really tighten up your emails, make them more focused, make it easier to read, digest and then take action on if you have please do hit subscribe to your podcast player. That means every episode of the show will automatically download every Wednesday when we release a brand new episode and if you've not already, please do leave us a little review on that podcast player really helps us to spread the word help more people with this email marketing stuff and making more sales online. Thanks again for listening and we'll see you next week.