Unified commerce is a data strategy first and a Shopify decision second. Rick Watson tests that idea with two operators who have lived it. In episode two of the Shopify roundtable series, Rick talks with Elara Verret, Chief Digital and Customer Officer of Reitmans and Max Rolon, CTO of Domaine, about what enterprise retail runs into on the way to unified commerce. They get into the back-end systems large retailers cannot rip out, the staging environment Shopify does not give them, and the BOPUS and promotion gaps that still need work at scale. There is a stack conversation too, covering where a PIM, a dedicated IMS, and orchestration tools earn their place. The panel keeps returning to one idea. The software is rarely what stalls a migration. The people are.

The Big Green Bag Of Promise: Enterprise Shopify Webinar Series is sponsored by Avalara, Domaine, and Pattern.

The Big Green Bag Of Promise: Enterprise Shopify Webinar Series is not sponsored by Shopify.