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Pharmapack Podcast - Informa Markets Podcast EPISODE 4, 11th February 2021
Patient-centred Packaging Design & Innovation Part 1
00:00:00 00:18:26

Patient-centred Packaging Design & Innovation Part 1

Partnering with one of northern Europe’s oldest universities, Lund University in Sweden, Pharmapack is launching this is part one of a three-part podcast series, delivering the latest insights on medication packaging innovation and the gathering momentum towards patient‐centric design.

Podcast One: Why is pharmaceutical packaging shifting to a more patient-centric design?

In the first of this exclusive three-part series, in partnership with one of northern Europe’s oldest academic institutions, Lund University in Sweden, we talk to Giana Carli Lorenzini, postdoctoral research fellow, Packaging Logistics at Lund University, and discuss her research project on patient-centred pharmaceutical packaging design for enhanced life quality of older people and what is driving pharma packaging to shift to a more patient-centric design.