In this episode of Biz Bites, Anthony interviews Steve about the three major problems in website design and the concept of building websites "backwards."

They discuss common issues businesses face with stagnant or poor-performing websites and emphasise the importance of a dynamic, engaging online presence to attract and retain customers. Steve elaborates on how traditional website development methods often fail, and instead, suggests a "validation phase" to deeply understand the company's internal data and external market.

This phase includes detailed analysis and insights to develop an actionable strategy that aligns with current market behaviours and trends. They also touch on the constantly evolving nature of Google's algorithm and search behaviours driven by artificial intelligence.

The conversation wraps up with a mention of Steve's upcoming book, which delves deeper into these challenges and methodologies.

#strategicmarketing #sales #website #webdesign