One of the most frustrating things for any business owner is to face circumstances that hurt your business that you can do little or nothing about. The pandemic has certainly been this for Canada’s party and event rental industry. Eureka! is doing its part to help with two new guides that suggest ways event rental stores can find at least some replacement revenue, both from old sources and new. Tim Cronk joins CounterTalks to expand on some of the excellent points in these guides and talk about the innovative approaches he’s seen in the party sector.