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89 - The Mistakes Most Event Hosts Make — and How Larry Steinhouse Fixes Them
Episode 898th April 2025 • High Profit Event Show • Rudy Rodriguez
00:00:00 00:34:33

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Welcome to another episode of The High Profit Event Show with your host, Rudy Rodriguez! In this week’s powerhouse episode, I sit down with Larry Steinhouse—CEO of InvestorSchooling.com, radio show host, investor, author, speaker, and event leader with over 40 years of experience in real estate and finance. Known for his sharp wit and even sharper business insights, Larry joins us to deliver truth bombs (and a few laughs) about what it really takes to pack a room, create an unforgettable experience, and turn attendees into paying clients.

Larry’s no stranger to the spotlight—or the hustle behind the scenes. He’s been running weekly investor education events, filling rooms with strategic marketing (not wishful thinking), and helping others avoid costly event mistakes. Whether through his radio show, live workshops, or his book Money Hacks, Larry’s goal is clear: teach people how to build wealth and host events that convert. He even owns the URL IhateLarrySteinhouse.com—because when you tell the truth like Larry does, not everyone loves it.

In this episode, we cover three of the most critical pillars for event success. First, we dig into the mindset shift every event host needs to hear: you’re not entitled to an audience. Larry emphasizes that fame doesn’t come first—connection does. You must build an engaged audience before you ever plan the event. We talk about the power of humor, content, and consistency on platforms like Facebook to create that engagement.


Next, we explore strategic event planning that puts experience first. From choosing the right room size and layout to hosting on-site lunches and mastering hotel negotiations, Larry shares insider tactics that save money, boost energy in the room, and keep attendees coming back day after day. He doesn’t just talk theory—he’s lived it, learned it, and now teaches it.


Finally, we dive into how to convert attendees into high-ticket clients without selling from the stage. Larry breaks down a subtle, highly effective strategy using micro-commitments—hand raises, stand-ups, and curated conversations over lunch or dinner. He also shares what to do when you can’t pitch from the front and how to capture leads strategically without being pushy.


If you’re planning an event—or struggling to fill one—this episode is a must-watch. Larry’s real-world advice will help you sidestep the common traps, take control of your event’s success, and walk away with a strategy that actually works.


🎧 Tune in now, and be sure to visit InvestorSchooling.com or ContactLarry.com to connect with Larry, check out his events, and grab your copy of Money Hacks.


Want to connect with Larry?


Website (all websites mentioned can be found here): https://larrysteinhouse.com/


LinkedIn: https://www.linkedin.com/in/larrysteinhouse/


Facebook (personal): https://www.facebook.com/larry.steinhouse


Facebook (business): https://www.facebook.com/InvestorSchooling


Instagram: https://www.instagram.com/larrysteinhouse/


X (formally Twitter): https://x.com/LarrySteinhouse


YouTube: https://www.youtube.com/@InvestorSchooling

Transcripts

Rudy Rodriguez:

All right. So here we are Larry. We're just talking a moment ago, but you were like, hey, let's hit record because of all the good stuff. We want to keep the conversation as natural as possible. So we're just going for it. We're jumping right in. This is Larry Steinhaus with us. We were connected through the marketers cruise which is a great event, highly recommend and the thing I appreciate about Larry is that he's a funny guy. He's just a funny, funny guy. In addition to over 40 years of experience in the real estate industry, himself becoming an investor or successful, they've taught others for decades. Larry's been doing live events over the years. Helping other people do live events and he knows that the number one problem that people are dealing with is, how do I get people to my event? So I'm super excited to have you here Larry to share your wealth of experience with us and maybe crack a couple jokes along the way and help our audience.

Larry Steinhouse:

But back in jokes, I tell the truth and the truth sometimes it's funny and that's what that's what that's my humor. My humor is the truth, you just said it. You said people try to hold events. So have you ever had an event Rudy? Yes. Okay. Remember your very first event the very first time you gonna do it. How many people showed up?

Rudy Rodriguez:

Ah Well, I kept it a small event, but it was like 10 people roughly.

Larry Steinhouse:

No, no. So actually that's very good that you got 10 people to show up for your first event. But this is the problem. The problem is like we're so full of ourselves to all of us and the entire planet. We're so full of ourselves that we say hey, we're gonna have an event and I'm gonna have 250 people. I look at 250 seats now and I'm gonna plan this event. It's gonna be three months from now. Oh yeah, sure if you get 10 people you did very well and the first thing you have to understand is, you can't just say I'm gonna have an event and then three months later fill the room unless you're Trump. If you're Donald Trump, you can do that. Kamala Harris couldn't do it. That's for sure. If you're somebody famous or somebody really popular, yes, you can do it. Okay, so everybody I'm telling you right now get off your high horse. You're nobody. I'm a nobody. Rudy's a nobody. So start thinking that way and start to build yourself into somebody. The first thing you need is an audience and if you don't have an audience for your product or services, you're going nowhere. Okay, so if you want to do an event and you have 300 people on your Facebook fan page, are you a Facebook page? If you got two people to show up for your event you crushed it. So before you even think about doing events, you better get people to know who you are and you better get people to like you. Now, I own the website. Ihatelarrysteinhaus.com because I tell the truth and everybody hates me because they tell the truth. So if you seriously, if you want to go to Ihatelarrysteinhaus.com, you will find my website and that way that's just another way to get people to go to your website to find out more about you.

Larry Steinhouse:

It's just something fun. If you want to get people to your event, you need to have Facebook friends. You need to have a, I have a terrible, I'm terrible at TikTok. I don't have a showing there at all. I'm terrible at Twitter. I wasn’t showing there at all. Facebook is really the only thing that I've been able to master and I mastered it because I post sarcastic things all the time. It makes people laugh. If you ever have been to my Facebook, if you want to follow me on Facebook, I promise you'll laugh. I promise you'll laugh now. You also get some good information and good knowledge, but I promise you'll laugh. So you'll go to Facebook, you look up Larry Steinhouse, you follow me. I mean I have almost 5,000 friends. So if you ask me to be your friend, I probably won't. I probably ignore it only because Facebook still has this dumb vision of only 5,000 friends. At least they let you have followers now. So that's a good thing. So I'll keep adding to my followers, adding to my followers and that's what you need to do. Now the next thing you need to do, especially if you're gonna use Facebook to build an audience, don't have a picture of you and your cat on the banner. Man, I can't tell you how many people, like I don't understand why my business isn't doing any business. Oh my god, I go to a Facebook page and they have them holding your cat. I'm like, you love your cat don't you? Oh, yeah, I really love my cat. I gather you love your cat more than you like money or making money? What do you mean by that? I love my cat. I want to make money. Well, do you think your cat cares if you have a picture of you and your cat there? But how about if your audience cares if you have a picture of whatever it is that you're doing at the time. Like mine will rotate. Mine will say investor schooling. Mine will say what event I'm having. It'll constantly be something promoting me.

Larry Steinhouse:

I mean, this is to promote yourself. If you're not promoting yourself, nobody's gonna know who you are. Nobody's gonna come to an event. I do an event every Thursday, so I have a course every Thursday, Investor Schooling. We teach real estate investing. We teach the stock market. We teach stock options. We teach things about money that nobody even knows. I have a book. It's called Money Hacks. It's my book right here. It's called Money Hacks. It's a great book, and I teach this stuff in my book at Investor Schooling. So every Thursday I've got to get new people to my class. It's not easy. I have a radio show. I'm on the radio every Saturday. I have commercials that I do on the radio. I run event bright pages. I run Facebook pages, Google advertising to get people to my events and I'll tell you what, if I get five new people to my event every Thursday, I can sit at a home run. So imagine how much money I'm spending to get people to my events and if I get five people, five new people to that Thursday, understand if I'm doing a special event it's different, but to that event if I get five new people, that's a home run. Now, for example, I don't know when this is gonna air, but we're recording this on this coming March 1st and 2nd. Again, I don't know if it's gonna air before that, but this 1st and 2nd we have an event in Tampa. It's called Money Game Live. So if you went to MoneyGameLive.com you can buy tickets and we projected a hundred and fifty people there. It's me and Hannah Kessler who are two people who are very well known in the industry about money and we missed the target. I know we're ten days away and we only have 76 people signed up.

Larry Steinhouse:

And that's very disappointing for us. But I'm telling you, we worked really hard to get those 76 people. I went to Rio events. So I would sit there at Rio events and talking about the event saying, hey, if you want to sign up you could get it. Sometimes I gave tickets away for free. Sometimes I gave tickets away for half price. Whatever I had to do to get people to that event, I want to fill that room now. I want to fill a room for a couple reasons. You wonder what the number one reason is I want to fill it up? What do you think the number one reason is I want to fill that event for?

Rudy Rodriguez:

It was a good question, the number one reason to fill the event. I was gonna guess, I would guess that there's social proof in the room so you don't have empty chairs.

Larry Steinhouse:

You're getting close. Actually, you're closer than I thought you would be because most people would have said just try to sell them something to get money, which is a very good answer. And yes, sir. We will try to solve something. But I'm gonna tell you how close you were to the answer. You ready? Yes, here cuz of my ego. How dare I put together an event where only 75 people show up. I told you guys to get off your high horse, but I want to be put back on my high horse. I want to be put back on my high horse because I want people to show up to my event and say hey, Larry we came here because we love you. We think you're freaking awesome. You're not Donald Trump, but we think you're awesome anyway, you got it. This is what you need to do. You need to first first build an audience, get people to your event, advertise your event and people like, they'll go to Facebook. Oh, look, Larry's having an event. I gotta go. I gotta go. I gotta go. I can't miss this one because the last one was so great. I can't miss this one because I've missed every other one no matter what it is. You want to do it? It's like when you were cut remember what concerts remember when you were a kid and went to concerts? Yeah, right and who the really popular people, the concert was sold out in an hour. I remember waiting online and sleeping overnight in front of the ticket. You guys have no idea what I'm talking about Or ticket master or ticket Ron and sleeping overnight to get tickets to a couple of concerts that I wanted to go to because I knew they'd be sold out in an hour. People don't do that anymore because now they just click the button on the internet. You guys, yeah, this generation doesn't have any fun. It's more fun to sleep outside the ticket office and wait for them to open and then all the people hanging out and drinking and party but that's another story.

Larry Steinhouse:

But you either got to become famous. You got to become famous enough to fill a room. Look, I got another event coming up in Vegas. It's a my financial IQ. So I have this new product called Financial IQ and I literally booked a room for 20 people because it's gonna be a difficult room to fill and I know it's gonna be a difficult room to fill because first of all, the ticket price is $5,000. So I'm not trying to crush it. I'm trying to get people in the room. So I set the expectation low. Now, what happens if you set the expectation low? Let's say I got a hundred people to sign up. Oh, please make that happen. I get a hundred people to sign up and I booked the room for 20 people. Do you feel sorry for me? No, you just have a quality problem to solve. Yeah, I got a great problem to solve. I can't wait to solve that problem. But if I have a room that has a hundred seats in it and 20 people show up, I look like an idiot. Yeah, right. So don't make that mistake. Book less than what you expect to happen. Then you could do things too. There's some tricks. So this event I told you we have coming up, the one in Tampa, the Money Game Live event, we had the room big enough for 150 people and we knew that at the time and we realized that we're just not gonna make it. We're not gonna run it. I'm really hoping for 75, 80 because you remember that if you have 75 people show up, sign up, 50 or 60 will show. So if I get a hundred people to sign up, maybe the 75 was up. So what I did was I told the hotel instead of setting it up classroom style with desks and chairs, I had half where I had tables, round tables.

Larry Steinhouse:

They're big round tables and I only have half the chairs facing the stage. So now the six chairs at each table and if what happens now is when people come in the room, it looks like it's more full because it's important that the people who come in see that the room looks full because they feel like they did the right thing by attending this event. Hey, this event's full. I'm really glad I came but if you have the table set up wrong and the chair set up wrong and people show up it looks like nobody's in the room. Well, then it looks like, well maybe I should have came here and they don't come back the next day. You know what day, especially if you're selling something, most likely your close is there a second day. So you don't want to do that? Mm-hmm. So prepare for everything and make people happy, make people satisfied. We have a VIP day for that event. So actually February 28th is a VIP day and we sold an extra VIP ticket and what we did with the VIP ticket was we gave them something special. We're gonna do a mastermind in the morning. Then they're gonna do a tour of one of my properties, mobile home park actually, and then we'll go out to dinner and the other things people love. They love to be treated nicely. They know to be treated well. So I'm gonna take them to a Brazilian steakhouse and we're gonna have a blast and of course we're gonna pay for it. It came out of the price of a ticket, but we're gonna pay for it the same thing with the event. We're gonna have lunch. So instead, one of the big mistakes people make is they're cheap. Don't be cheap. So we've got 75 people. Let's say we have 75 people coming. We have lunch in the next room for 75 people that we pay for. You know why? Because people will go out for lunch and they won't come back

Larry Steinhouse:

So we don't want them to leave the hotel. These are all things you got to plan for when you're planning events. You've got to think it out. You've got to get the right event planner. If you don't have an event planner, you might want to find that event plan because I promise you, especially if you do this the first time, you're gonna mess up big-time negotiating the hotel.

Rudy Rodriguez:

Yes, I hear that oftentimes some big horror stories on that one, especially on yes, especially room blocks.

Larry Steinhouse:

Yes, blocks are the biggest nightmare. If you don't understand room blocks, the hotel wants you to book a certain amount of rooms. That's why they gave you a discount. They gave you a decent rate in the room because they're expecting people to stay there. But if you don't make that room block, you have to pay for it. So they're basically saying hey, we're gonna block off 50 rooms and if your people don't book those 50 rooms, you're paying for the ones that they didn't book. So make sure that you understand that when you go in. Hmm Yeah, this wasn't that funny after all was it? A little bit of humor along the way. Like I said, I just try to make the point and if you got people doing events make sure that they know what they're doing.

Rudy Rodriguez:

Yes, the room blocking is big. I hear that very often from clients or also guests. It's like it's almost like a rite of passage. I feel like almost everybody makes that mistake at some point. Fortunately, and then they learn from it. But I like the point you're saying also about engagement, like doing everything to keep people and not just in the room but at the event, people at the lunch and something happens. Then they just don't come back for whatever reason and you could have just served him lunch and not be cheap. I like that because I'm hosting an event in a couple weeks and I'm over here like going through the budget. I'm like, what I just need to go above and beyond because you need to take care of people, people like to be taken care of. So yes, it's great. That was a great a little nugget you shared there.

Larry Steinhouse:

And then you get there and it turns out that it just wasn't what you expected. There's a lot of things you could do at this point. The first thing you do is look, if you've already booked the room. You've already got that. You've already got the stage. You've got 20 people instead of a hundred people and a lot of people would go on stage disappointed. Don't go on stage disappointed, go on stage thrilled and just try to turn it into something good. You've already spent the money. You might as well try to turn it into something good. I mean what I've done at events, like I've been to events where they've invited me to speak, there was one that was such a disaster. Such a disaster that there were literally three people in the room when I spoke. It was so bad that I wanted to kill the promoter because I paid him 25 grand to be there. Now they don't guarantee anything and that's another thing that I learned is, but from now on no, I'll give you 25 grand. You gotta guarantee me a minimum of 150 people in a room or I want my money back. That was the very first event I ever did that I didn't. That I paid a lot of money for it because I expected this thing to be huge. They were expecting over a thousand people as a matter of fact. I mean, I see even the place that they had it could hold over a thousand people. But they didn't do what they're supposed to do. They planned an event to hold a thousand people, but they didn't get the thousand people there. They had vendors and sponsors. As a matter of fact, the reason I paid 25,000, I sponsored the VIP lunch and it was funny because I'm sitting in the VIP lunch and I said to my friend I said, hey go eat. Go eat one of those $13,000 sandwiches. He's like, what do you mean? I go there's $13,000 because it's only me and you sitting here.

Larry Steinhouse:

Anyway, so when I'm in front of my three people after paying $25,000, my attitude could have been and I said, hey listen guys once we come up, nobody's here let's make the best of it. Let's have a private seminar. Let's talk about it, and that's what I did. That's why I turned it into something that anybody could digest and it was fun and we had a good time. No, and I left there super p*****, but I didn't show it on stage. Don't show it on stage, make the best of it. Have a good time. Have fun. Gather people around, bring everybody in and you be the energy in the room, especially when there's no energy in the room. That's a big key when you're on stage. You've got to be the energy in the room and if you're running an event and you bring other speakers in and you have never seen them speak before that's a mistake. You want to see a video of them speaking, a YouTube video of them speaking, it doesn't matter. You just want to know what kind of speaker they are. Now, there are times where I invite somebody speaking. I really just can't. They're either new, they've never spoken before, I want to give him a chance or I just didn't get a chance to see them speak. So I always prepare myself to bail people out. You can have a speaker who's great and it's a really bad day. So you want to be able to bail them out. So one of the things that I become really good at is doing interviews. So if I have a speaker go on a stage, and this just happened recently where I had a mortgage guy go up there, and in five minutes, he denied and freaked out.

Larry Steinhouse:

I mean, I literally saw his face. He turned white because he didn't know what to do. He lost it, completely lost it, and I walked up there and half an hour later he had a great presentation because I interviewed him instead. I was there to bail him out. This is my audience. I made the mistake of bringing in a bad speaker. So let me fix this. So I fixed it immediately and I fixed it immediately by turning it into an interview. Nice good bailout sleep card in your sleeve right there. You got to be able to do that. If you don't do that, you gotta remember right now you got an audience. What happens if they walk out? So you got another speaker coming after the speaker who might be dynamic they're never gonna see him.

Rudy Rodriguez:

And I can see him. That's unfortunate. My mentor, who's a speaker trainer, he advises one of the most common mistakes people do is just like you're saying. Bring people on stage. They've never seen speak before and he really emphasizes the importance of interviewing them in advance and even getting their slides.

Larry Steinhouse:

I don't even do that. I don't want to do it. So here's why I don't want to do it. I appreciate everybody got their own style. So not that your mentor’s wrong. Your mentor is different than I am. Okay, but just understand that I don't want to see their slides. You know why I don't want to see their slides? Because if I see their slides, I'm gonna reject them immediately. Now does everybody's slides suck? You ever notice that they suck? And what am I to do? Tell the guy your slides suck and you should do this? Then I'm fixing your slides and if I interview the guy in advance, like I said before what happens is all the good stuff gets left behind. We talked about that right before this, right before this interview. You kind of made mention of it when we got on. I'm gonna miss all that too. So if I can't control the people I'm interviewing and I can't control somebody, if the guy's got slides and he's on a webinar, for example, hey, look, I still own the webinar. I could unmute my microphone at any time and bail him out. He's on my stage. I could bail him out at any time. So if I really made the mistake and what a bad speaker and a speakers having a bad day, I'm gonna bail them out, but you got to be prepared to do that. You got to be good at it. If you're good at it, you could turn this really bad speaker into a really good speaker. Mm-hmm. Nice, very nice. I was gonna crack a joke later. It's kind of like I'm doing right now. Yeah, something like that.

Rudy Rodriguez:

Those are great great great tips man. It's rare to hear that like that contingency being the way you think through that. So, you've done events. You got an event coming up, right in Tampa and I love how you set the expectation, certain ways so that you know because it takes more effort. It's better to have a small room and oversell the room than a big room and to undersell that room and just because it doesn't create the right energy and doesn't keep people captivated, but let's just say you played all the cards right. You got people in the room. You expanded the room block. Accordingly you treat them. Well, you had the lunch and you entertain them. You saved a couple speakers. I mean, you just had a phenomenal event. You're just hitting all the bases. Then it comes time in your event for the opportunity to invite them to continue the relationship with you into one of your coaching programs or VIP event of some sort. I'm curious to hear your experience and your approach when it comes to today. I think it's really important.

Larry Steinhouse:

Yes, I'm high ticket. So my stuff is high ticket. So because it's high ticket, I can't sell from the stage. Although it's funny, I just came up with a new product that is a lower ticket that I will sell from the stage but I can't sell my product from the stage. Nobody's gonna write me a check from the stage. So what I'll do is I'll say listen, if anybody wants me as their mentor raise your hand. It's funny because after I've given all this great advice and all this stuff on money and finances and in real estate and stock options, who wants me as their mentor and it's funny because people will raise their hand and I say okay, leave your hands up. Who is very serious about me becoming their mentor? Stand up and then the interesting part about 70% of the people with their hands up will stand up because they know they're gonna be sold something. And I say tell you what, go to the side of the room or go into another room or come and meet at lunch or come and meet at dinner. I'll put together a special lunch or dinner for those people and then I'll have a conversation with them get to know them a little bit better and then present to them one of my programs now that's usually for people, like a dozen or less. You don't want to have too many people because if you have one say no that could trigger them all to say no. So you want to be careful with that. But if one says yes, it could trigger them all to say yes. But if you have too many, you have the guy who was really interested in this, guy over here who's a doubting Thomas who starts to ask questions that sets everybody off. So that's why you want to be careful. You want to have a room that's 12 or less to control the people, especially when you're talking about a high ticket item. So you want to have that control if it's a lower ticket item, usually five grand or less. Then it's fine. Then you just hand out form to say, here, fill it out if you want to be part of it, great if you don't, I don't care. So that's how I would do it in certain rooms where you can't sell.

Larry Steinhouse:

So if it's not my event, for example, and I'm in a room where they say you can't sell from the stage, there's a couple of things you could do. I actually did something that I love doing which is I hand out a clipboard and I say I'm gonna give away this for free. If you put down your name, your phone number and your email address, I would probably get 90% of room to fill out that information and to me that was valuable. They start to frown on that where event planners don't really want you to do that anymore. So then you use something like an order responder where you say, type in this, this, this, this, keyword to a certain phone number and you can get the order responder. Although, I find I get much less response than I did when I had them hand out the form because they see the person next to them at the forum. So they fill it out. But if you're hosting the event, you got all their emails already.

Rudy Rodriguez:

It's true, it's a good point. I really like the subtle thing you said here, you ask them one, your high ticket. So presenting the high ticket up from the front room maybe doesn't work directly for you. So you segment the audience and you just ask simply, hey, who wants to work with me raise your hand. Which is a small gesture of a commitment, a hand raised. But I love that you took it one step further, say now who's really serious? Stand up, hand raised, now they're standing up. Then it's like for you, I'm gonna have a small dinner or reception for this model and 12 people. So now they're taking the action of moving to another room. These are all small behaviors that qualify them and have them much more interested in what exactly you do with them and talk about your premium offerings that they're much more qualified so that commitment and consistency I think is important to emphasize. It's small. Yes is leading to be yesses, but how important it is to be intentional about those things Thanks for sharing that specific detail that you do. Awesome. There it is, there's a secret sauce right there.

Larry Steinhouse:

So by the way, here's something else. If you have an event and you're inviting other speakers to speak, it's funny. They could pay you a lot of money. They could pay you 10 grand. They could pay you 15 grand or 20 grand, whatever, and the stupidest thing that I've ever seen is these speakers, they don't invite their audience to your event. I never understand this. I mean they may make one post on Facebook. Maybe we started to give the other speakers emails to send to their audience. Now, I'm gonna tell you that most don't do it anyway because I'm on somebody else's and I'm not getting it. So just so you know, unfortunately the speakers that you bring aren't bringing people. They want you to bring people to them. Yes, but sometimes if you want to give somebody a free spot say listen, here's the deal. It's $10,000 or 20 people in the audience. You promised me 20 people if 20 people show up I refund you 10 grand because now you have a chance to sell to their audience and someone else's chances of their audience. Also, if you're hosting an event, this is usually a split. So if you're selling a product and you're at one of my events, oh, there's gonna be a split. It could be anywhere where I take 30 to 50 percent of your product depending on the price, depending on your ability to sell. So now you've got people that they're paying 10 grand to speak at your event and they're giving you half of their sales. So it might be, listen, you bring 20 people, I'll tell you what. It's not 10 grand. It's free. I only take 30% because those 20 people that you brought are people that we can sell to. So we can make money on that part.

Rudy Rodriguez:

Yes, would you highlight there are also very common mistakes just like the room block thing. People thinking if I host an event and I line up the speakers, they're gonna promote my event and bring people. Yes, they won't. I see it happen so many times. People think that's gonna happen and it doesn't or you bring somebody really good in.

Larry Steinhouse:

I think people are gonna show up to such a great person and it doesn't happen. I mean again if you don't, if I was gonna have an event and Donald Trump was there. Yes, that's very different because now people want to go see him. But if I have an event and I don't know, leave it up to Brian Tracy. Great example. If I said Brian Tracy is the headliner of my event, it's not gonna help, not gonna help at all. Maybe I'll get five people that knew of me and said hey, I especially went cuz Brian was there but I still probably would have went. Yes, it's Brian Tracy's audience that I want to bring to the event, not Brian Tracy. Yes, I love Brian Tracy, a big fan. Been to his house, great guy, but at the same time, I want his audience. I don't want him.

Rudy Rodriguez:

Yes. Well, this has been some great insights man. I think you definitely dispelled some truths that can save some people some serious time. Any other, would you say, like common mistakes that either you've made or you see people make when you're helping them fill their events?

Larry Steinhouse:

I'm pretty sure I went over just about every one that I could think of at the time. But, it comes down to deflate your ego. Get people to know who you are and then invite them to an event. Simple three-step process and deflate your ego. Let people know you are, invite them, exactly.

Rudy Rodriguez:

Perfect, excellent. Larry, for people who want to learn more about you and your senior program offering, what would be the best way for people to reach out to you to know more about what you have to offer?

Larry Steinhouse:

So here's a really good trick for you. Did you notice that the entire time there's been a QR code on here? So every single one of your audience just now has gone to that QR code and already looked me up. I'm not cool. So if, and if you don't want to use the QR code, then all you have to do is do this. You can go to contactlarry.com and that'll bring it to the same place. And the interesting part is the 4mmw.com at the bottom. That's my upcoming event. So if you want to go there you can go to my upcoming event. Actually, that's not a coming event in July. I think it's an upcoming event in July or June but I put stuff up there, like this is another thing. So I invested in some software that I could do this, that I have control of my screen. You don't have control of my screen. I have control of my screen. So this QR codes up here. I could change my lower thirds. I could do stuff like this that you don't even expect. Remember I put my book up? That was cool. So I could put my book up if I want to. If I want to I could put just a QR code up. So you guys could go check out the QR code. If I want to have some fun I could put up some emojis if I want to. And, I never on a webinar. You ever been in a webinar where you have to get up and go to the bathroom and you're like, I don't want to walk away from the screen. So what I'll do is I'll put up a screen like this where people, now it's an advertisement while I'm gone. So this is software by the way, if anybody wants it's called many cam studio and it's a hundred bucks a year.

Larry Steinhouse:

And this is software that you can do this with and you can take control of this stuff and it just makes so much more sense to take control anytime you're in front of an audience, you want to take control. So the question was, how do you reach me if you haven't already clicked the QR code? Use that or you can go to contactlarry.com and if you want to learn more about investor schooling, you could go to investorschooling.com and learn more about that too.

Rudy Rodriguez:

But that QR code will take you to both places. Perfect. We forgot about Ihatelarrysteinhouse.com.

Larry Steinhouse:

Ihatelarrysteinhouse.com. Where do you live? Puerto Rico? Okay, so you have no idea about this guy named Steven Singer? He's not like Steven Singers. Steven Singer is a jeweler and his name, his tagline for 30 something years was, I hate Steven Singer and I decided to copy it, do I hate Larry Steinhouse and the funny part was, I have haters. By the way, how many haters do you have right Rudy? I'm sure there's plenty out there. All right, so I have a goal. You ready? My goal is a thousand haters. I want a thousand people, a thousand people separate people that when you walked up to you mentioned that name Larry Steinhouse, they go Mmm, you don't get that do you?

Rudy Rodriguez:

Well, my mind goes to the fact that if you have a thousand people, they hate you, that probably means you have ten thousand people that love you. That you're memorable, right?

Larry Steinhouse:

If I have a thousand people who could remember that they hate me. There's got to be five thousand people that remember that they love me. You polarize. Exactly. If you follow me on Facebook, Larry Steinhouse, Facebook. Follow me. You'll see it. But at the same time, I'll make you laugh. I'll make you laugh. No matter what side of politics you're on. Just making that stand in me laugh, it's like, if you watch my radio show. So my radio show, have you ever heard of a guy named Howard Stern?

Larry Steinhouse:

Okay. Have you ever heard of a guy named Jim Cramer? Okay, so if you take Howard Stern and Jim Cramer and you put them together and fuse them, that's Larry Steinhouse. That's funny and that's my radio show. So if you look at my radio show, it's all about finances, but it's so Howard Stern like it's hysterical. Then I have my two co-hosts, Dr. Deb and I have Omri and it's funny. It's like, it really is, it's like Robin and Gary, if you're Howard Stern fan and it's really funny when you watch this show. It's on my Facebook page every Saturday between 1 and 3, which is the same time it's live on the radio. So you can watch the show and I promise you'll be in stitches watching this show.

Rudy Rodriguez:

Perfect. Okay. Thank you. Larry. It's been an awesome interview man. Thanks for giving the resources here. We're gonna be sure to include these links as well with the show notes. So for whatever reason you're not able to view the screen here and you're listening to the audio, just go down somewhere near the recording here. There'll be show notes with all the links to Larry's events and resources. This has been so much fun. I know you promise to tell the truth, but I had a great time the last 45 minutes and a half the rest of today.

Larry Steinhouse:

So well, there you go. If I put a smile on your face, then it worked. Watch this, get a smile on their face and learn something. And hey, then I did my job and if you hate me go to I hate Larry's finance comedy for me, go to

Larrysfinance.com and guess what? They go to the same place.

Rudy Rodriguez:

Awesome Larry, thank you so much, man. It's been great having you here. Take care, man. Thank you.

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