Before you reach out to a prospect, there’s one crucial thing you must do - research.

Erik Fisher is an expert in studying prospects. He joined us to share what kind of research you need to do and how it will help you advance the customer’s journey. By following his strategies, you’ll be better prepared to identify opportunities and needs, know what kind of approach will work best, and understand their pain points.

Take away his playbook of techniques for the most effective prospect research and become more successful in your outreach efforts.

You'll Learn:

• Where to look, what to look for, and how to use research data
• Pros, cons, and common mistakes when preparing to reach out to prospects
• How to find natural entries into conversations that can lead to sales

The Speakers:

James Buckley and Erik Fisher

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