You've built something real. Your customers come back. Some have told you they love working with you. So why isn't the phone ringing with referrals?

In this first episode, Alan introduces the Gap — the space between customers who are happy and customers who spread the word — and explains why closing it isn't about working harder. It's about understanding a layer of your business most owners never think about.

This week's Small Action: Find the last piece of meaningful praise a customer gave you — a review, a message, a comment — and write down their exact words. Over the next two episodes, you'll turn those words into marketing that sounds like your best customers.

Resources mentioned:

The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/

Join the Attract Raving Fans community: https://attractravingfans.com/become-a-member/