What does it take to build one of Wilmington's most talked-about coffee brands?

On this episode of Whiskey & Wisdom, Tyler Yaw and Chris Kellum sit down with Caitlyn Goff, owner of Grounds of Grace Coffee Truck. From canned lattes and coffee flights to seasonal flavors and faith-driven branding, Caitlyn shares how she built a growing business that has become a community favorite.

We discuss sourcing local coffee beans, learning the craft of espresso, creating unique menu items, leveraging social media, building strategic partnerships, and staying true to your values while growing a business.

Whether you're a coffee lover, entrepreneur, or someone pursuing a dream of your own, this episode is packed with practical insights and inspiration.

🥤 In this episode:

• How Grounds of Grace got started

• The rise of canned lattes and coffee flights

• Creating seasonal coffee flavors

• Building a faith-based brand

• Social media growth strategies

• Lessons from entrepreneurship

• Future plans for expansion

Subscribe for more conversations with entrepreneurs, creators, and community leaders.

00:00 Why Everyone Loves Grounds of Grace

01:12 The Canned Latte Craze

02:42 Why Start a Coffee Truck?

03:57 Learning Espresso From Scratch

05:50 Seasonal Flavors That Keep Customers Coming Back

07:32 Why Coffee Flights Work

08:54 Funding the Dream

09:57 How Their Canned Lattes Are Made

12:22 Clean Ingredients and Better Syrups

14:04 The Faith Behind Grounds of Grace

18:40 Building Community Through Partnerships

22:21 Branding the Truck

23:30 Coffee Preferences and Favorites

24:52 What Europe Gets Right About Coffee

28:30 New Summer Flavor Launches

29:38 Where to Find Grounds of Grace

31:07 Defining Success and Future Growth

35:47 Advice to Her Younger Self

37:03 What's Next for Grounds of Grace

39:09 Final Thoughts and Wrap Up

welcome back to the Whiskey and Wisdom Podcast, everyone.

2

I am your co-host, Tyler Yaw,

and this week, I'm with my

3

constant co-host, Chris Kellum.

4

What's happening?

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And our special guest

today is Katelyn Goff.

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Kait: Hey.

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Boys: And she is the owner of

Grounds of Grace, the coffee truck

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that's almost always at Mayfair

Flats, and I frequent very often.

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Kait: Yep.

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We see you every week.

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Boys: Yep, exactly.

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So I appreciate you being out there.

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The, the joke that actually isn't a

joke 'cause it's true, I've actually

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had more coffee at coffee trucks- Hey

… specifically yours than I've ever been

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inside of an actual coffee shop this year.

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Kait: That's not a bad thing.

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Boys: So.

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No, it's

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Kait: her prize.

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We love having it.

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Boys: You're right.

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Yeah, it's her prize.

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And our one of our newest hires, one of

my coworkers here, she worked at Starbucks

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for years and years during college.

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Kait: Yeah.

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Boys: And she ended up just

traveling places and trying

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coffees and everything like that.

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She loves your coffee.

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Kait: Oh, my goodness.

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Yeah.

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I love

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Boys: that.

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So.

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That's amazing.

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Yeah, very, very high accolades.

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Good to hear.

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Good to hear.

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Like, if she's saying that the coffee

is good- … like, I trust her.

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She, she knows what

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Kait: she's saying.

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That's so good to hear.

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Boys: And I, I will say, if Tyler

starts speaking very, very, very

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fast, it's because- … he got

an infusion of coffee- Yeah.

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From you.

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Kait: Oh, perfect.

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Yeah.

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Boys: so- That can have sip

anything … tell us, what is this?

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Do you sell this out of your truck?

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Mm-hmm.

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What is, what

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Kait: is this?

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Yeah, so that's what we're

known for, is our can lattes.

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So they can store in the

fridge for a few days.

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They're just another type of cup that a

lot of people enjoy having, and they're

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super convenient, too, because you can

shake 'em up, you can, throw 'em around

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and they won't leak or spill or anything.

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So it's definitely a fun kind

of alternative to a regular cup.

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Boys: Yeah.

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And if Jennifer sees that they're

gonna be right down the road from me

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and she has to work that night, she

tells me to get it with either light

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ice or no ice- Yep … so I can put

it in the fridge or bring it to work.

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Keep it

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Kait: for later.

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Boys: Yep.

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That makes sense.

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So…

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I am a non-coffee drinker.

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Which is why I didn't ask

him to bring me any coffee.

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But where do you source your coffee

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Kait: to start with?

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We use a local roaster.

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No, you're fine.

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We use Raleigh Coffee Company.

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Okay.

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Okay.

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So, Joseph Land is one of…

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I'm actually pretty close with

him now I feel like- I'm sure

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'cause I have to get so many beans.

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But he's amazing, super high quality.

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He gets them from, different

countries to kinda support those

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people over in those countries.

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And he just does an amazing job roasting.

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We've never had any issues.

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It's super consistent.

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And definitely, like, local.

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I'm from Clayton, so Raleigh-

Okay … is super close to me.

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Yeah.

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So there's a lot of coffee shops in the

area kind of out that direction that use

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him, which is how I kind of found him.

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And just started using it, and

everybody seems to love it here,

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so we just keep rolling with it.

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Boys: Very nice.

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You also mentioned, I think

before we started rolling, that

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you're a photographer as well.

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Kait: Yes.

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Boys: My biggest question is even

though being a photographer and

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a full-time student, what made

you think, "Hey, you know what?

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I need to open a coffee truck."

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Kait: Yeah, I've always been the type of

person that, like, can never sit still.

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Mm-hmm.

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I can't…

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I get bored very easily, so having

something continuously kind of

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shifting around is really fun for me.

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Mm-hmm.

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And honestly just challenging myself

to push, and reach things p- that I've

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never even thought of doing before.

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So this coffee thing kind of came around

when I was sitting in my anatomy lab.

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Crazy, random thought.

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I was just kind of thinking, "What

can I do, post-college that might

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not make me go to grad school?"

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Even though I would love-

Mm … to go to grad school.

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I was just kind of thinking

of alternatives that I could

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do, like, starting now.

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I didn't think it would

get this big this fast.

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Yeah … but just something else

I could do to, add to my plate

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and kind of have a little bit of

fun while I'm still in college.

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And I kind of just figured out

what I wanted to do coffee-wise.

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I love going to coffee shops and sitting-

Mm … and studying, and I feel like

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I'm at one every day we're not set up.

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And so really just being able to,

like, do something different that

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I had never done before and just

challenge myself to try something

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new was the main, kind of main- Wow

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goal behind everything, but…

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Boys: So with no coffee background,

how did you get into, like, learning,

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like, "Okay, this is the type of,

like, espresso machine that I need."

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Yeah.

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"This is the type of beans that I need to

use," like, going down that rabbit hole?

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Kait: It was a lot of TikTok, YouTube,

and asking other people questions.

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Okay.

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I had never touched an espresso machine

before I started the coffee trailer.

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Actually, my mom had a Breville at

home that she used all the time.

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I had never touched it before.

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Two weeks before we got the big one

installed in the trailer- Mm … I

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bought my own Breville, spent hours and

hours trying to figure it out on there.

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It's not anywhere near the same

comparing the residential- For sure.

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Yeah … versus commercial machine,

but it did kind of help me.

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Just playing around with things and-

Yeah … looking up questions that I had

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to kind of figure it out on my own was

the biggest kind of thing, but yeah, I

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never even touched it before opening this.

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Boys: So, so my non-coffee

person question.

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Mm-hmm.

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Does it make a difference when you

pack it in if it's flat or if you

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have, like, one of those funky designs-

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Kait: So there's a lot of- … flavored

… different things that you can use.

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We use just, like, a spinning

leveler, so we put the leveler on

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and it just kind of spins itself

if we twist it a couple times.

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If you don't level it before, it

can kind of mess around with, like,

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the grind, like, itself and just

the way the water pulls through it.

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Mm-hmm.

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So if you don't level it or tamp

it correctly with a certain amount

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of pressure, it all pulls different

water rates and the extraction's

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gonna be super messed up.

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So definitely had to mess around

with that a little bit prior to

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opening because I had absolutely

no clue what I was doing first.

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Boys: That's crazy.

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Yeah.

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See- Yeah … for a guy who

doesn't drink coffee, I have-

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Kait: Yeah, it, it plays- Random

knowledge … a lot more of a, I feel like

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a larger role than a lot of people think.

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Yeah.

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Because if you don't tamp it

right, it won't pull right, so.

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Boys: Mm-hmm.

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Oh, wow.

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Kait: It's pretty, pretty crazy.

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Boys: Ooh.

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Do you come up with all of the flavors?

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Especially, you're really known for

the seasonal flavors, and everything

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Kait: that comes out.

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Yeah.

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So our rotating seasonal menu is

definitely the biggest thing that we have.

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Mm-hmm.

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We have a lot of popular ones

on our specialty drink menu.

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Mm-hmm.

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We're actually about to shift into

our summer menu- Mm … probably

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the end of next week.

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I'm trying to nail down

the rest of those flavors.

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Yeah.

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But experimenting and coming up with

different flavor combinations that, I

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don't really see everywhere is super fun

just to kinda give everybody a different,

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different kind of flavor combination

that they may not have tried before, but-

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Boys: Yeah.

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Kait: Yeah … it's definitely-

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Boys: It's, that-

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… Kait: experimental

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… Boys: definitely the biggest thing is

your flavors are definitely very unique

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compared- Yeah … to what anyone

else has, and, and they all work.

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Yeah.

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Which is the other

thing that's crazy, too.

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Kait: And coming from someone…

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I'm very…

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I'm not a huge, like…

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I don't like many flavor combinations.

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Mm-hmm.

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So it's hard for me to kinda put things

together I don't think I would like.

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So I have a lot of the girls that

work for me trying them for me like-

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Boys: Right.

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Oh, nice

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… Kait: yeah, different combos that

I would've never expected in coffee

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that they whip up when we're working,

and- Mm-hmm … they end up loving it.

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Some of those have ended

up on our menu, so-

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Boys: Yeah

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… Kait: it's kinda, kinda fun

to just mess around with it.

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Boys: What's your favorite, then?

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Kait: That's hard.

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It depends on the day.

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Sure.

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One of my favorite ones is the coconut

bomb that we have, which is like the-

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That's a top tier … brown sugar coconut.

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Yeah.

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Yeah, that's one of our top ones.

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I love the crème brûlée, not

super early- Mm … in the

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morning 'cause it does- Right.

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… I feel like tastes exactly like the crème

brûlée dessert, but that's super good.

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That's one of my favorites, and then I'm

just an iced vanilla latte girl, too.

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Mm-hmm.

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So half the time I just get that.

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I drank one of those

this morning, actually.

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Yeah.

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But I kinda mess around with some

other things, too, just for fun.

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But-

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Boys: Nice.

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Kait: That's neat … those

are my top three.

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Boys: What made you wanna

go the canned latte route?

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It's very unique.

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Kait: Wilmington didn't have it.

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Right.

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Wilmington is known for their coffee.

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And there's a ton of them.

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There's a lot of- Mm-hmm

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mobile coffee shops popping up everywhere.

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And so honestly, just like figuring

out a niche that Wilmington didn't

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have and kinda- Right … bringing

that to the table to where, people

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m- I've heard a lot of people tell

me they've never seen it before.

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Mm-hmm.

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And that was kinda my goal, was to

serve something that like no one had

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ever seen before and just kinda bring

people in that way and be able to share a

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different message along with it as well.

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Boys: Yeah.

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You also have the flights-

Yes … which is also very unique

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for having a coffee trailer

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Kait: too.

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Yeah, and it has definitely thrown us

for a loop at some points because- I can

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believe that … it takes quite a bit

longer because it's four different drinks.

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Yeah.

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But it's definitely super popular,

and a lot of people love being

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able to try multiple flavors.

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Right.

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And I actually…

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The flights were something I wasn't

gonna start with, and then I was

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like, "I might as well go all in."

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And so I got- Yeah … the

custom cans, custom flight boxes

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made strictly for those cans.

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And a lot of the, like, flights

that you see at coffee shops,

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you can't take them to go.

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Right.

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But since we have the cans, it's super

easy because our flight containers

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are compostable and everything.

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So you can, use them afterwards

or just take them home.

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And they're cardboard, so you

can use them for something else.

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And then save three out of the four

of those drinks for later or whatever.

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Right.

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But yeah.

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Boys: A lot of time you always hear

about the, the broke college kid, right?

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How did you get the funding to start it?

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Kait: My parents were a big

support system behind that.

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I did have a lot saved up prior to this.

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Mm-hmm.

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But my dad was definitely

a blessing in disguise.

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A lot of behind-the-scenes work

with him so they kind of helped

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me kind of fund this- Yeah

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crazy dream that I had.

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And a lot of it, just came from

building as we, like, as we grew.

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So we started off with a very, I

would say, small amount of cans.

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It still wasn't, like, tiny.

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We s- Yeah.

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Or I think we ordered maybe 2,000-

Wow … my very first order and I

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just placed an order for 12,000 cans.

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Geez.

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So we- That's wild.

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It's, it's just as we grow,

it continues to, like,

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Boys: You need more and more.

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Kait: Yeah, exactly, and we go through

more each time we set up, I feel like.

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Like-

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Boys: That's

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Kait: incredible … I end up running

out of cans, and I'm like, "Oh,

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goodness," like, "What am I gonna do

next week when I don't have any more?"

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kind of thing.

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But definitely just, like, gradually

increasing and building- Yeah … as

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we, continue to expand, but…

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Boys: Like, I know you do hot

coffee there- Mm … too, obviously.

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Would you say the iced coffees are

probably, like, by far the number one?

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Kait: 100%.

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Yeah.

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And a lot of things we do, we advertise,

like, our specialty can lattes and,

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like, seasonal can lattes and everything.

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We can actually do any iced

drink in that can which a lot

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of people take advantage of.

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Right.

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So a lot of people do get, like,

our chai in the can or whatever.

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But we do have- Options.

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Yeah.

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Options.

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We do have regular, like, cups and

everything, so we do have some people

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that get, like, 24 ounce regular c-

or, like, regular cups instead of

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the can if they want a bigger drink.

306

Right.

307

But typically, the can is by far what

we go through the most of, for sure.

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Makes sense.

309

Boys: So you make them and then can

them- Yeah … when they order them?

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Kait: So it's like a regular cup.

311

You make it like you would,

putting it in, like, a regular

312

iced coffee cup kind of thing.

313

And then we have our canning

machine, like, on the back wall.

314

And once we pass…

315

Whoever makes the drinks, we pass it over

to the canning machine and then we, pop a

316

lid on it and press a button, and it seals

itself, which is really, really nice.

317

Boys: Oh.

318

Kait: Mm-hmm.

319

Boys: I thought you were just, like, had

them, had some prepackaged- No … like,

320

"Oh, hey, everybody wants an iced

latte, so we'll just pre-make so many."

321

You're making them.

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We have

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Kait: too many flavor combos to do that.

324

That is

325

Boys: crazy.

326

Kait: Yeah.

327

So we make them on site.

328

A lot of people got confused at

that when we first opened because

329

they thought they were pre-made.

330

Boys: Mm-hmm.

331

Kait: But yeah, we make

everything right in front of 'em.

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Boys: Mm-hmm.

333

Sorry, I had to ask the question- Yeah

334

for the people like me who was like, "Oh."

335

You guys are pretty quick

in that, like, trailer too.

336

Kait: We've gotten- Compared to

other places … a lot faster.

337

I will say the first little bit we were

set up our grand opening was a bit slower

338

just because we had- Sure … to get some

kinks out and figure out the best method

339

of, like, who's taking orders, what's the

best method of, like, pulling the shots,

340

and making the drinks, and everything.

341

But now whoever's working, we

have one person on register, one

342

person pulling shots, and then

the other person doing drinks.

343

Mm.

344

So it's kind of like a

assembly line, I would say.

345

Yeah.

346

And then whoever makes the drinks

will pass it to that canning

347

machine, and then whoever's on the

register will finish it and can it.

348

So we've definitely, like, worked

out mainly all of those kinks.

349

We still have a couple kind of

slow moments if, like, we have

350

to refill syrups or, like, the

in-between- Mm … moments, but we've

351

definitely gotten quicker for sure.

352

Boys: Yeah.

353

What syrups do you use?

354

Kait: So we use all, like, most

of them are Holy Cacao, which is

355

organic and, like, all-natural.

356

Okay.

357

I think they taste a lot

better in my opinion.

358

Yeah.

359

And for me, they sit a lot better on,

like, my stomach or, like, everybody

360

else- Right … who drinks them.

361

We get a lot of compliments on, like,

the flavor and everything because they

362

don't taste chemically or anything.

363

Yeah.

364

They're all small batched.

365

Our blueberry syrup we get

from a local farm up in Maine.

366

Oh.

367

Hmm.

368

So we try to keep everything as, like,

natural and, like, clean as possible.

369

Yeah.

370

Boys: You don't get your

blueberries from New Jersey?

371

Kait: I don't.

372

Boys: Missing out.

373

Are they known for their blueberries?

374

Yeah.

375

I think now-

376

Kait: I didn't even know

377

Boys: that … if you

look at, I think that's-

378

Kait: I know Maine and stuff

is known for blueberries, but-

379

Boys: Yeah.

380

I thought Maine was known

for, like, maple syrup.

381

I thought- I thought-

… too … New Jersey was just-

382

Kait: New

383

Boys: Jersey … known for-

Yeah, middle- Being New Jersey.

384

I'm pretty sure, like, the middle part

of Jersey is, like, a bunch of farmland,

385

'cause that's where Dez is from.

386

Yeah.

387

Let's figure it out.

388

Like, towards PA there definitely is.

389

I know that.

390

Kait: Yeah.

391

Boys: We're gonna see.

392

Kait: Definitely.

393

Yeah, 'cause

394

Boys: I started- You said local, and

I, my brain was like, "Oh, you get it

395

from, like, Trask Family or Lewis Farm-

396

Kait: Yeah … or something

397

Boys: like

398

Kait: that."

399

So, yeah, most of them- I'm not

sure exactly where Holy Cacao is,

400

but it's a super, super good brand.

401

That's where we get our, like,

mocha, like, chocolate sauce

402

and caramel sauce- Mm-hmm

403

and everything too.

404

So.

405

Boys: I could definitely

tell it wasn't just, like-

406

Kait: Torani or- … straight, yeah.

407

Yeah.

408

And I was like, "It's not that."

409

I tried to avoid those just

because I don't love them.

410

When I went to- Right … like,

coffee shops or something, like, I

411

would notice the flavor difference.

412

Yeah.

413

So I wanted to also, like,

form my brand around something

414

that was, healthier, like- Yeah

415

kinda had more alternative

ingredients and stuff.

416

Boys: Yeah.

417

Talking about your brand, can you tell

me a little bit more about Grounds of

418

Grace, how that came, the name came?

419

Kait: Yeah.

420

So the thought behind this

is all Christian-based.

421

I wanted to kinda figure out

a way to, like, create a sense

422

of community behind the brand.

423

All of our cups have Bible

verses written on it.

424

I love, like, the words of

affirmations that I put on it as well.

425

Yeah.

426

That was kinda my main goal was,

spreading the love of Jesus behind the

427

brand, so it wasn't just a coffee shop.

428

It wasn't just a trailer that,

like, you know, popped up anywhere.

429

anywhere Yeah.

430

It's been really cool because I've had a

lot of people, come up to me, and they're

431

like, "I've never seen this before.

432

Like, what…

433

Where is this from?"

434

Like, and it starts a conversation too.

435

Right.

436

So it allows me to kind of, work, like,

plant a seed and work my way kind of into

437

their lives and everything, and most of

them have come back and, like, continue

438

to, like, message me or whatever- Ah

439

which is super cool.

440

Grounds of Grace, I wanted to

just, centered around coffee.

441

That's where the grounds came from.

442

Yeah.

443

But figuring out, like, kind of

that other half was definitely,

444

like, the iffy part, but I wanted

to do something that also flowed.

445

So, you know- Mm-hmm … when you

say Grounds of Grace, it's pretty,

446

like, cohesive and everything- Yeah

447

instead of, another- Yeah … kinda

word that comes about it, but.

448

Boys: Coffee and Toffee.

449

You'll, you'll appreciate this.

450

I thought of a great name for

a Christian coffee company.

451

Okay … Hebrews.

452

Kait: I have heard of, like- I'm

pretty sure there- … shebrews,

453

but I've never, like-

454

Boys: Yeah.

455

… Kait: thought- There's gotta be

456

Boys: somebody with a Hebrews.

457

There, there, there has

to be There has to be.

458

If someone didn't do it- I don't

know … that's a huge missed opportunity.

459

Yeah.

460

The only thing I just realized, too,

and this was not intentional when I

461

was making the lineup, the last…

462

This is the third episo- or fourth

episode b- that we're doing today,

463

but third in a row, that all ended

up being, like, Christian-based-

464

Kait: That's so

465

Boys: cool, though

466

something to build community.

467

Kait: Yeah.

468

Boys: So I was like- Hey, and you're

469

Kait: wearing the

perfect shirt for it, too

470

… Boys: I know, yeah.

471

And- Like, fitting the

brand and everything.

472

There's the first Black first

473

Kait: Black- I've

474

Boys: never heard of this

475

Kait: line.

476

That's hilarious.

477

Boys: What's that?

478

I've never heard of this.

479

Kait: Believe the 99?

480

Boys: Of what?

481

The s- Yeah.

482

It's, I mean, I know the- So I go to

The Bridge, and The Bridge- Ah, the

483

East Side Cafe … did this for Easter.

484

Got you.

485

Okay, okay.

486

Yeah.

487

Yes.

488

Yeah.

489

I know the story.

490

Kait: Yeah.

491

Boys: But my brain was like, "That's a,

that's a new clothing line or something."

492

Okay.

493

Kait: I actually made a shirt that had,

like, a lamb on it that says 99 on it, so-

494

Boys: Oh,

495

Kait: yeah

496

that was pretty cool.

497

You're wearing that, too.

498

Boys: Yeah.

499

All comes together.

500

Dang.

501

Kait: Yeah.

502

Boys: I've just been in the world

so much that any time I hear

503

99, I think of Jay-Z- Oh, yeah.

504

… and not that story.

505

Which, it's good that you reminded

me of that, 'cause I totally…

506

I would totally leave my 99 problems.

507

Right.

508

And yes, New Jersey is

known for blueberries.

509

Kait: Good to know.

510

Boys: Yeah.

511

Locally, they're considered

blueberry capital of the world.

512

No

513

Kait: way.

514

Boys: Really?

515

They're not, really.

516

Kait: Oh, okay.

517

Yeah.

518

I was like, I had no clue.

519

That's a new fact that I learned today.

520

Boys: Chris is known for this, so.

521

Kait: There we go.

522

Boys: Hold on.

523

People tell me I make up too much

stuff, and I'm like- Okay … "Are

524

you sure I'm making it up?"

525

You've been pretty accurate.

526

That's painful.

527

I've known him for a while.

528

So do you pick out the

Bible verses for the bo-

529

Kait: Yeah, so- You

530

Boys: just get somebody?

531

Kait: Those are…

532

I put some of my favorite ones on there.

533

So I think the one that's

on there, I can't remember.

534

I know I have Isaiah 41:10 on there.

535

Yeah … I know there's John 3:16 on one.

536

I have Proverbs 29:11 on another.

537

So each of…

538

The cans itself has the same

kind of design on the back.

539

Okay.

540

We're actually redoing the design

of the can, but we're keeping,

541

like, that part on the back.

542

And then each individual cup, so our

16 ounce and our 24 ounce ice cup

543

each have different sayings, different

Bible verses, and then each size of

544

our hot cups that I have also have

different sayings and Bible verses.

545

Mm-hmm.

546

Boys: So.

547

So you have to find a quote

from Hebrews to go in there.

548

Right.

549

Just-

550

Kait: Yeah … as you're listening If

you started that coffee trailer or coffee

551

company, you would have to do that.

552

Boys: I couldn't- For sure … compete

with yours, so that's fine.

553

I'm, I'm gonna stay out.

554

Kait: That's okay.

555

I'm sure you could.

556

Boys: Yeah It's just like-

We don't want to either

557

it's like- … people who are

like, "Oh, hey, you guys, you

558

should make your own whiskey."

559

And it's like-

560

Kait: No, thanks.

561

Boys: No.

562

People that do it do a good job at it.

563

Keep it to the pros.

564

Oh, yeah.

565

Maybe one day I'll go try some.

566

We…

567

Like, I'll do a barrel pick.

568

That's about it.

569

Next year.

570

Yep.

571

We, we talked about year five

we should do a barrel pick- Yeah

572

which is the best year.

573

That's true.

574

We gotta find somebody to support

it We're gonna find someone.

575

No problem.

576

I'm gonna send this to…

577

so your family's been a major

supporting system for you.

578

Kait: Yeah.

579

Boys: in growing your local community,

is there anybody else outside of

580

your family that you think has been,

like, there, you wanna shout out?

581

Kait: Yeah.

582

So there's been a lot of local

businesses that we've worked with.

583

We set up in front of The Range

every Friday, The Range on Oleander.

584

Mm-hmm.

585

McKenna from Salon One Suites is

actually the girl who got us out

586

there the very first time- Okay.

587

I like that … we went out there.

588

So she messaged me, I think the day of

our grand opening, and was like, "Hey,

589

not sure if you'd be interested, but,

like, would you wanna come out here?"

590

And that was, like, truly just, a God

moment- Mm-hmm … because w- I would have

591

never expected that The Range would have

turned into, like, a weekly every Friday

592

we're there, a couple of weekends in Sat-

or weekends in May, this month, actually.

593

And then ISI has been an

amazing, support system.

594

Angela and Ken over there, they're

the owners of ISI, of that franchise.

595

And we, have collabed with Empower and

Beggars, and we just set up at Trask.

596

So just, like, the local-

Wow … community as a whole,

597

like, has been amazing.

598

Nice.

599

I would have never expected to,

like, be so connected with all those,

600

local businesses, but it's been such

a great, like, community that has

601

come together just to, like, allow

us to come set up or, like, give us

602

support or collab or do whatever.

603

So- Yeah … it's been super

nice, and good to, like, have

604

those connections as well.

605

Boys: Very nice.

606

I always love asking people

how they build their brand and

607

how they build their community.

608

You've done a really good

job of building both.

609

Kait: Yeah.

610

Boys: How have you done that?

611

Because, like, every

time, even just here- Yeah

612

like, there's always a line.

613

Kait: Yeah.

614

Like, it's amazing.

615

So I think it was honestly just finding

the niche that Wilmington didn't have.

616

And honestly, the Christian

coffee shop aspect, there

617

are a couple other, trailers.

618

I know Restored Coffee has,

like, that Christian background.

619

And, like, I know a couple other

coffee shops in the area do, support

620

that, but honestly, it was just me

finding a cohesive, like, modern

621

aesthetic branding that I knew I could

grab people's attention with- Right

622

while also, modifying and, like,

creating that other sense of community

623

by adding, the Lord into it as well, so.

624

Boys: Yeah.

625

If you ever do a new tr- trailer,

can you put, like, a boulder on the

626

side so you can roll it a- to the

side so you can say- … we're open?

627

Kait: Like, do the whole three

days he rose again- Yeah, right

628

kinda thing when we're open?

629

Yeah.

630

Boys: And be like, "Oh, hey, we're open."

631

You just roll it to the

side and you roll it back.

632

I

633

Kait: think that'd be really

difficult, but- Yeah … we could try.

634

I might have to get you out there

to, roll it open- Yeah … every day.

635

You can be the one that pushes it.

636

Boys: For sure.

637

Oh, no.

638

Just make it out of aluminum.

639

Just-

640

Kait: Oh, yeah

641

… Boys: not an actual-

642

Kait: I'll keep that in mind when I-

643

… Boys: expand it.

644

We, we just come up with silly ideas.

645

Yeah.

646

We know y- no one's actually listening.

647

Kait: I love it though.

648

I do the same thing.

649

I think that also was contributing

to like, what we did, was just

650

throwing out random ideas and

being like, "Hey, will this work?"

651

Yeah.

652

Flavor combinations I

would've never have expected.

653

But like- Yeah … some of them have

worked out great, some of them have

654

not been as much of a hit, but just,

having the local support from the

655

community while also having the brand

image behind it was, the biggest thing.

656

And word of mouth has been our- Yeah

657

huge thing.

658

People posting, making the cans look,

I would say, aesthetic in a way.

659

Yeah.

660

Like, our background of our trailer

just our branding overall is very,

661

like, I would say Instagramable.

662

Yeah.

663

And especially, like, being a

college age student, like that…

664

I'm used to doing all that stuff

and taking pictures of everything.

665

Yeah.

666

So when I knew that people would,

see it and take pictures, and

667

that's like free advertisement.

668

Yeah.

669

It's just like they take pictures-

Yeah … we repost, they post and tag.

670

So that's helped a lot as well.

671

Boys: There…

672

Every once in a while

they'll bring another one by.

673

I won't name it.

674

Yeah.

675

But for multiple reasons.

676

But it just looks like a truck.

677

Kait: Yeah.

678

Boys: And you're like, "Are they

doing landscaping out here?"

679

Like, what's going on?

680

Kait: Yeah.

681

Boys: And yeah, I always think about

that all the time, and I'm like,

682

would it kill you to at least put a

mural or something on the back of it?

683

Like- It's expensive.

684

For…

685

It would be worth it.

686

It's

687

Kait: so worth it.

688

I know.

689

Like, that's my biggest thing, is if

you don't have branding and don't have

690

signage, you're never gonna get customers.

691

Boys: I didn't go to that coffee truck the

first two times it was out there 'cause

692

I didn't think it was a coffee truck.

693

Kait: Yeah.

694

Boys: Like, that was the issue.

695

Like, I, I'm not mad at them

because they like, whatever reason,

696

but it was just, I didn't know.

697

Kait: Yeah.

698

Boys: Maybe they just started- They didn't

… to get- They didn't … to get going.

699

No.

700

I'm trying.

701

He's trying to help.

702

You can try to help all they want, they

need something on the back of that truck.

703

At least, at least hand write coffee

on the back of it or something.

704

Put a little

705

Kait: handwritten sign up there.

706

Boys: Right.

707

Kait: Yeah.

708

' Boys: Cause they don't even have, like…

709

You even have a sign that sits out front,

like with all of your main stuff on

710

Kait: it.

711

Yeah.

712

So like- So our menu sign is out

there, so it's a lot easier to see.

713

Right.

714

They don't even have that.

715

Yeah.

716

Yeah.

717

Boys: Mm-hmm.

718

Talking about signs.

719

Dang it.

720

Thinking about Gunslinger.

721

Oh.

722

I hit that point of the

day where my food…

723

I'm either- … fighting to stay

awake or thinking about food or both.

724

Kait: There you go.

725

I feel like that happens

to everybody though.

726

Boys: Yeah.

727

And I don't drink coffee- Really?

728

… so, like, it makes it even harder.

729

Yeah, see, that's where you've messed up.

730

Kait: We'll have to get

you started on something.

731

Do you like s- like, chocolate or caramel?

732

Boys: I mean, so I will drink coffee.

733

Yeah.

734

Typically it is more of a

caramel based my coworkers- Is

735

Kait: it the flavor of coffee

you don't like or is it, like,

736

the effects of the coffee?

737

Boys: I just was never a coffee person.

738

Kait: Okay.

739

Boys: And everyone else is like-

How did you spend so much time in

740

the military and not drink coffee?

741

didn't, didn't smoke, didn't drink

coffee, didn't drink energy drinks.

742

That's crazy.

743

You're an anomaly, man.

744

Yeah.

745

Kait: Yeah, a lot of people come to

me and they're like, "I hate coffee."

746

And I'm like, "Let me change

your mind," because, the

747

s'mores latte we have- Mm-hmm.

748

Mm-hmm … I have a lot of, like,

guys specifically they'll come to

749

me and they're like, "Hey, I have no

clue what to get and I hate coffee."

750

And, like, the s'mores one

doesn't taste like coffee to me.

751

Boys: Mm-mm

752

… Kait: the creme brulee tastes like,

a straight creme brulee dessert,

753

so that's more caramel forward.

754

But there's definitely some options

if you don't like the flavor

755

of coffee to kind of mask that.

756

But-

757

Boys: Yeah.

758

My coworkers look at me like I'm crazy.

759

Like, "Hey, we're getting coffee.

760

Do you want some?"

761

I'm like-

762

Kait: Yeah.

763

You're like, "No, thanks."

764

Boys: No.

765

Kait: That's okay.

766

Boys: Will I drink it?

767

Yes.

768

Kait: Yeah.

769

Boys: I've tried and every, like,

from here all the way- How was

770

your cappuccino the other day?

771

In Switzerland?

772

Switzerland.

773

Mm.

774

That was rough.

775

Really?

776

Kait: Coffee in Europe is- It

was probably just straight…

777

Yeah … is scary to me.

778

Boys: Well, I didn't know-

I- … how to order coffee.

779

Kait: They don't do

iced coffee over there.

780

No, at all.

781

And I can't do hot coffee.

782

I am an iced coffee- Really?

783

Like, I'll drink hot coffee, but-

Yeah … you put iced in front

784

of me instead of hot, and I will

100% choose that every time.

785

Boys: I have to have hot coffee in the

morning and iced coffee in the afternoon.

786

I don't know why.

787

Mm.

788

Like, when I go and order from you- Yeah

… I get a hot coffee Yeah … to drink

789

with me right away, and then I get- Yeah

… another one to keep in the fridge.

790

That makes sense.

791

No.

792

I had a, I had a cappuccino, and I'm

like, "This just tastes like coffee."

793

Kait: Yeah.

794

Boys: but I'm like, "I need to

stay awake," 'cause I had…

795

We had flown in and had

landed at, like, 8:00 A.M.,

796

and I didn't have my first

meeting until 4:00 P.M.

797

Jeez.

798

Yeah.

799

I remember that.

800

And my hotel room wasn't ready.

801

Right.

802

So, like, I'm falling

asleep just sitting there.

803

Kait: Mm-hmm.

804

Boys: What?

805

Kait: Huh.

806

I flew to Switzerland the summer after

my senior year, and I was the same way.

807

Like, I don't think

I've ever been so tired.

808

I was falling asleep everywhere.

809

Like-

810

Boys: Yeah.

811

Jet

812

Kait: lag is real … didn't…

813

Yeah.

814

Yeah.

815

It was crazy, for sure.

816

Boys: Why'd you go?

817

Kait: It was a, like-

818

Boys: Mission trip, or just 'cause?

819

Kait: No.

820

It was a trip with my school.

821

So it was, I think, through EF Tours.

822

Mm-hmm … so, like, a group

of us from my school went.

823

It was like, sophomores, juniors, seniors.

824

You couldn't be older than, like,

a senior, so I had just graduated.

825

So went with a bunch of friends

and everything, and got to

826

go to, like, six different

countries, and that was super fun.

827

Boys: That's neat.

828

Kait: And able to travel in Europe

and just get on a bus and go

829

and see different places, but-

830

Boys: Cool.

831

What was the biggest difference

on the coffee world when it

832

comes to over the pond to here?

833

Kait: Believe it or not, I was not…

834

I used to go to coffee shops my

senior year, but I really didn't

835

start, like- drinking a ton of coffee

until freshman year of college.

836

And- Really?

837

So at that point, like, I think I just

wanted ice in my water over- Yeah.

838

in Europe.

839

Like I had- Yeah … I was not

focused on, like, coffee or anything.

840

I do remember going to a Starbucks

in, I think it was France,

841

and that was the first time we

had had, like, ice in a drink.

842

Right.

843

And that was, the best moment.

844

But- … I don't think I really got coffee

over there, just because it wasn't- Yeah

845

that- Cool … kind of

point in my life yet.

846

Boys: Interesting.

847

Yeah.

848

Their coffee is pretty…

849

Like, it wasn't bad

coffee, it was just like-

850

Kait: A lot of my friends got it, and

they said it was good, but they also

851

loved hot co- like, hot lattes- Mm.

852

Mm.

853

Mm … and coffee and

cappuccinos and stuff.

854

So I just wasn't that big

of a fan at that point.

855

Boys: Yeah.

856

That's funny.

857

And I don't know how to order

coffee, so they were like,

858

"We have coffee and alcohol."

859

And

860

Kait: that changes everywhere you go too.

861

Yeah.

862

Coffee and alcohol.

863

Boys: It wasn't even like…

864

It wasn't liquor.

865

They were like, "Hey, we have champagne."

866

Like, they had- That,

867

Kait: and wine and stuff … Veuve.

868

Yeah.

869

Right.

870

Boys: Veuve and wine and coffee,

871

Why- … why is there a

bottle of Veuve open already?"

872

Kait: Serve it at every

meal over there, for sure.

873

Boys: Yeah.

874

I guess.

875

Alec Lensser, good for your gut.

876

Really?

877

I don't know.

878

Okay.

879

It is good for digestion.

880

It seemed like a Chris answer.

881

No, it's good for digestion.

882

That's f- that's real.

883

I don't know if it's good for your

gut, but it's good for digestion.

884

Oh.

885

There's…

886

I know there's two different things there.

887

Bubbly is, or sparkling water?

888

A bubbly.

889

Oh.

890

Yeah.

891

So there's some, there's a specific kind.

892

I don't know.

893

Right.

894

Mm-hmm.

895

I'm learning stuff today.

896

Kait: Yeah.

897

Boys: So-

898

I'm just here with all the randomness.

899

Kait: Oh, yeah.

900

Boys: so your new stuff's

coming out flavor-wise.

901

Kait: Yes.

902

Boys: Because this won't come out

till after your flavor drop, what

903

is one combo you're excited for?

904

Kait: we have…

905

Let's see.

906

I was just writing this down earlier.

907

We have a lemon kind of tart that

we're doing, which is lemon and white

908

chocolate with a cream cheese cold foam.

909

Interesting.

910

I didn't think I would like lemon

and coffee, but it's so subtle

911

that, like, it's very, like, light

and refreshing in my opinion.

912

Okay.

913

So that one's been a really good

one that I've been making a lot.

914

And then we have a French toast

one that we're doing, too.

915

Boys: Mm.

916

Kait: And we- That sounds

good … just experimented with that.

917

Actually, when we were at Biggers

a couple weeks ago, we just started

918

putting random things together.

919

One of my girls was like,

"Hmm, this sounds good."

920

So she would like- … put different

combos together, and she asked me what

921

it was missing and we figured it out.

922

And, I was like, "Let's add

it to the menu" kind of thing

923

because I haven't really seen

a French toast one many places.

924

Mm-hmm.

925

Boys: Mm-hmm.

926

Kait: So having like- That's

good … it tasted exactly like

927

French toast, which was really crazy

to me, but I'm excited- That's good

928

about that one, too.

929

But-

930

Boys: So I, I would try that one.

931

Kait: Mm-hmm.

932

Boys: So if they're

here, you can buy me one.

933

Kait: Yeah.

934

Boys: All right.

935

Just- I'll, I'll run

across the street to you.

936

Right.

937

Kait: We'll be here two

Thursdays in May, I think.

938

It's like every other.

939

Okay.

940

Boys: Something like that.

941

I don't know.

942

I'm not here this Thursday.

943

I will be next Thursday.

944

I won't be here this Thursday either.

945

Yeah.

946

You're not gonna be here

this Thursday, are you?

947

Kait: Let me check my calendar.

948

I don't…

949

Boys: For those who are

wondering- Can't miss you.

950

Want to be here … we record early

and then, like, drop episodes later.

951

We'll be

952

Kait: here next Thursday.

953

Boys: Okay.

954

Kait: And then the 28th, and then

we'll be at Hudson Renaissance,

955

so right around- Oh, okay.

956

Yeah … the corner the 19th.

957

So-

958

Boys: Hudson

959

… Kait: not next Tuesday, the Tuesday after.

960

Boys: So you know if you leave

out here, there's a road that

961

goes left by towards, like, Perla.

962

Yeah.

963

Kait: It's, like, right by that- It's

right next to Perla … is it Tru

964

Hotel- Oh, that- … or something?

965

Boys: Oh,

966

Kait: yeah … that hotel

that's right over there.

967

That Tru Hotel.

968

Yeah.

969

Boys: Yeah.

970

Right across the street from that.

971

Yeah, don't worry.

972

When you said- … we post

up at The Range, I'm like-

973

Kait: Yeah, The Range on Oleander.

974

Boys: Yeah.

975

But that's what really threw me off, is

'cause you said The Range at Oleander.

976

I'm like-

977

Kait: It used to be- Where is

there a- … a golf course.

978

I learned that a couple weeks ago.

979

Oh.

980

And I'm like, "That's funny."

981

Yeah.

982

I, like, knew it was named

The Range, but I had no clue.

983

That's

984

Boys: why.

985

Kait: Yeah.

986

Boys: I thought it was a gun range.

987

And I was like, "There's not

a gun range on Oleander."

988

It used to be, like, a

989

Kait: golf

990

Boys: thing, I think.

991

It was.

992

It was the driving range.

993

It was a

994

Kait: driving

995

Boys: range.

996

Yeah.

997

Because the, like, one of the

Munies is right behind it.

998

Mm-hmm.

999

Kait: Yeah.

00:30:52,333 --> 00:30:56,933

Boys: So it s- it worked out, but

no one really went there for years.

00:30:56,993 --> 00:30:57,134

Kait: Yeah.

00:30:57,614 --> 00:31:00,154

That's probably why they turned

it into an apartment complex.

00:31:00,944 --> 00:31:02,103

Boys: Yes, or they got

offered a lot of money.

00:31:02,634 --> 00:31:03,373

Yeah.

00:31:03,433 --> 00:31:03,893

Kait: That one, too.

00:31:03,953 --> 00:31:04,223

Both.

00:31:04,893 --> 00:31:05,433

Yeah.

00:31:05,493 --> 00:31:06,034

Could be both.

00:31:06,473 --> 00:31:07,014

Boys: All of the above.

00:31:07,293 --> 00:31:07,514

True.

00:31:07,774 --> 00:31:07,873

Kait: Yeah.

00:31:07,993 --> 00:31:09,764

Boys: So one of my last questions

00:31:10,074 --> 00:31:10,104

Kait: for you.

00:31:10,154 --> 00:31:11,333

Boys: Yeah.

00:31:11,514 --> 00:31:14,793

What does success look like for you?

00:31:14,973 --> 00:31:19,214

Kait: I honestly think achieving the

things that I never thought I could.

00:31:19,293 --> 00:31:22,074

So when I push myself to do these

things, like I said, I never

00:31:22,094 --> 00:31:23,194

thought we'd grow this fast.

00:31:23,243 --> 00:31:23,254

Mm.

00:31:23,274 --> 00:31:27,543

Like, I think we had 1,000 followers

less than three weeks after we opened,

00:31:27,634 --> 00:31:29,473

and that was- Wow … insane for me.

00:31:29,674 --> 00:31:33,234

And we are almost at 6,000 now,

so we hit 5,000 followers on

00:31:33,294 --> 00:31:35,593

Instagram the beginning of April.

00:31:35,694 --> 00:31:39,254

Never thought that day would come,

I kinda started this as, like, a

00:31:39,314 --> 00:31:44,994

fun little side gig that I could do,

part-time every, like, so often, and

00:31:45,034 --> 00:31:48,574

now we're setting up so consistently

and I have girls that work for me.

00:31:48,934 --> 00:31:53,284

It's honestly just, being able to, like,

look back and see the things that I, like,

00:31:53,344 --> 00:31:55,304

had always dreamed about, coming to life.

00:31:55,924 --> 00:31:55,934

Mm.

00:31:55,944 --> 00:32:00,114

And honestly, just, in the future

expansion plans and everything, we've

00:32:00,154 --> 00:32:02,134

already started talking about that, so-

00:32:02,294 --> 00:32:02,674

Boys: Wow

00:32:02,794 --> 00:32:05,794

… Kait: seeing that, like, and knowing

that that could potentially be what

00:32:05,914 --> 00:32:09,534

I do post-grad is super cool from,

like, something that started so

00:32:09,594 --> 00:32:12,034

small as a thought in my anatomy lab.

00:32:12,154 --> 00:32:15,224

Just seeing it all come to life

has been really fun and really,

00:32:15,254 --> 00:32:16,654

really crazy to think about.

00:32:18,253 --> 00:32:20,674

Boys: And did I read that you … What

were you going to school for?

00:32:21,213 --> 00:32:22,053

Kait: Exercise science.

00:32:22,133 --> 00:32:22,674

Boys: That's what I thought.

00:32:23,174 --> 00:32:23,413

Kait: Yep.

00:32:24,213 --> 00:32:24,273

So

00:32:24,333 --> 00:32:25,553

Boys: tell me where that falls into play.

00:32:26,294 --> 00:32:30,113

Kait: I have done athletic training, like

sports medicine stuff at my high school

00:32:30,213 --> 00:32:32,393

for the last, gosh, eight years now.

00:32:32,973 --> 00:32:35,054

So this past season I still

went back and helped with the

00:32:35,093 --> 00:32:36,333

football team and everything.

00:32:36,374 --> 00:32:36,553

Yeah.

00:32:36,653 --> 00:32:38,594

It started as like a crazy passion.

00:32:38,633 --> 00:32:40,173

Like, I love being around sports.

00:32:40,213 --> 00:32:42,053

I played softball, in high school.

00:32:42,113 --> 00:32:42,674

Yeah.

00:32:42,774 --> 00:32:46,674

And just being like around that high

energy football team was just super fun.

00:32:47,274 --> 00:32:51,174

So, I thought that'd be something I

wanted to do post-grad, but I have

00:32:51,213 --> 00:32:52,854

to go to grad school and like I

00:32:52,893 --> 00:32:56,533

There's so many routes you could

do, the PA route, the PT- Right.

00:32:56,574 --> 00:32:57,593

Mm-hmm … athletic training.

00:32:58,213 --> 00:33:01,673

And so that's what I was going for, and

the plan's to either go to PA school or

00:33:01,793 --> 00:33:03,633

like athletic training school originally.

00:33:04,414 --> 00:33:07,783

But I'm, doing that and business

at this point just to kinda-

00:33:07,923 --> 00:33:10,024

Right … have a different kinda

background to fall back on.

00:33:10,083 --> 00:33:13,863

So it's kinda just there

if I need it at this point.

00:33:14,383 --> 00:33:19,523

May end up doing it in the future, kinda

not sure at this point, but that's-

00:33:19,523 --> 00:33:21,343

Yeah … where that falls into everything.

00:33:21,743 --> 00:33:22,044

Boys: Okay.

00:33:22,123 --> 00:33:24,483

So the coffee route is plan A right now?

00:33:24,824 --> 00:33:25,784

Kait: Yeah, for sure.

00:33:25,823 --> 00:33:25,903

Or D plan.

00:33:25,943 --> 00:33:26,023

Yeah.

00:33:26,063 --> 00:33:29,893

And … Yeah, and I never would've

thought that two years ago, right.

00:33:30,013 --> 00:33:33,133

At that point I had full intentions of

going to grad school or like pursuing

00:33:33,233 --> 00:33:36,333

something in like the sports medicine

world, but- Mm-hmm … seeing this

00:33:36,393 --> 00:33:41,333

business come to life and like seeing

what could possibly happen based off

00:33:41,373 --> 00:33:44,833

of what we've started is definitely

like kind of the route that I see-

00:33:44,913 --> 00:33:45,053

Boys: Yeah

00:33:45,273 --> 00:33:48,543

Kait: see it continuing in, which

is really fun to, look towards

00:33:48,583 --> 00:33:52,163

the future and kinda see what

I've built come to life, so.

00:33:52,203 --> 00:33:52,444

Boys: Nice.

00:33:52,484 --> 00:33:53,723

What are some of the next plans you have?

00:33:55,460 --> 00:33:56,280

That you're willing to share on

00:33:56,620 --> 00:33:57,000

Kait: Yeah.

00:33:57,090 --> 00:34:01,310

So, the eventual goal is to have, like,

a storefront location- Sure … and

00:34:01,340 --> 00:34:04,740

Wilmington is extremely difficult to

find that right now with all of the- Yeah

00:34:04,740 --> 00:34:05,720

different spaces.

00:34:05,980 --> 00:34:08,820

There's hardly any spaces

actually, like commercial-wise.

00:34:09,480 --> 00:34:12,110

So either that or expanding

into a different, larger

00:34:12,210 --> 00:34:13,690

trailer and having multiple.

00:34:13,760 --> 00:34:16,860

Not quite sure the exact route, but

definitely- Yeah … something along

00:34:16,900 --> 00:34:20,920

those lines where we can expand and

kind of push on the trailer kind

00:34:20,960 --> 00:34:24,400

of just doing private events or,

weddings and stuff like that, so.

00:34:25,389 --> 00:34:25,400

Boys: Right.

00:34:25,440 --> 00:34:27,860

You should have the salon that's

underneath there get kicked

00:34:27,960 --> 00:34:28,880

out and take over that spot.

00:34:28,960 --> 00:34:29,960

Kait: I love that salon.

00:34:30,340 --> 00:34:30,500

They…

00:34:30,960 --> 00:34:33,880

One of my friends works there, so

she always comes out there when

00:34:33,920 --> 00:34:36,810

we're set up there, but- That's

awesome … yeah, definitely finding

00:34:37,070 --> 00:34:39,989

a storefront location in a, prime-

00:34:40,370 --> 00:34:40,500

Boys: Yeah

00:34:40,710 --> 00:34:41,909

… Kait: spot is- In a formidable spot.

00:34:42,090 --> 00:34:42,270

Yeah.

00:34:43,070 --> 00:34:44,610

Boys: It looks like that

salon does really well there.

00:34:44,790 --> 00:34:45,030

Kait: They do.

00:34:45,070 --> 00:34:45,389

But which is crazy.

00:34:45,389 --> 00:34:45,400

Yeah.

00:34:45,420 --> 00:34:46,380

They're always busy.

00:34:46,480 --> 00:34:47,080

Yeah.

00:34:47,159 --> 00:34:47,409

Boys: And

00:34:47,699 --> 00:34:49,610

Kait: selfishly- I didn't even

know it was there until, like, the

00:34:49,610 --> 00:34:52,100

first, like, I think it was the

fourth time I went, and I was like,

00:34:52,170 --> 00:34:53,860

"Wait, I had no clue this was here."

00:34:54,040 --> 00:34:54,719

Boys: Yeah.

00:34:54,820 --> 00:34:57,560

Selfishly, I want it somewhere

I can eat or drink, but- Yeah

00:34:57,580 --> 00:34:59,400

so I don't have to walk somewhere.

00:34:59,440 --> 00:34:59,919

Kait: Yeah, exactly.

00:34:59,940 --> 00:35:02,260

Boys: But, Yeah … I'm like, if

the salon's doing well there, I'm

00:35:02,300 --> 00:35:04,570

sure if you had some type of food

or drinks or something- Yeah, for

00:35:04,700 --> 00:35:05,440

sure … it'd do really well there, too.

00:35:06,120 --> 00:35:10,230

Kait: And a lot of apartment complexes

do have, like, those retail spaces- Right

00:35:10,230 --> 00:35:13,580

… but they're very few and far between,

and it's hard- I imagine that, yes

00:35:13,680 --> 00:35:17,220

Once they're full, they, are

locked in for multiple years.

00:35:17,250 --> 00:35:17,270

At least.

00:35:17,300 --> 00:35:17,800

So yeah.

00:35:18,410 --> 00:35:18,420

Right.

00:35:18,460 --> 00:35:21,090

So it's kind of hard unless they,

like, don't renew, or if it's,

00:35:21,120 --> 00:35:22,250

like, a new apartment complex.

00:35:22,320 --> 00:35:23,840

Like, once they're locked in, like-

00:35:23,900 --> 00:35:24,030

Boys: Right

00:35:24,120 --> 00:35:26,550

… Kait: that's like five or seven years,

like, from now- Exactly … where

00:35:26,600 --> 00:35:27,880

that would, come up again, so.

00:35:28,280 --> 00:35:29,220

Boys: What about the range?

00:35:30,780 --> 00:35:31,260

I'm just kidding.

00:35:31,320 --> 00:35:32,600

You don't have to give those details.

00:35:33,780 --> 00:35:35,120

I'm just here to cause mayhem

00:35:35,180 --> 00:35:35,320

Kait: sometimes.

00:35:35,340 --> 00:35:36,540

No, you're good.

00:35:36,620 --> 00:35:40,940

There is definitely opportunities

there to potentially expand.

00:35:41,040 --> 00:35:43,470

It's definitely still in the works,

so we'll see what happens, but-

00:35:43,560 --> 00:35:44,170

Boys: In the future

00:35:47,907 --> 00:35:48,987

I do have a last question for you too.

00:35:49,048 --> 00:35:49,168

Kait: Yeah.

00:35:50,308 --> 00:35:53,248

Boys: Since he was talking about looking

forward, to look back a little bit-

00:35:53,308 --> 00:35:55,267

Yeah … if you could tell your younger

self one thing, what would it be?

00:35:56,996 --> 00:35:58,356

Kait: Never stop dreaming.

00:35:58,416 --> 00:35:58,706

Like-

00:35:59,196 --> 00:35:59,276

Boys: Love

00:35:59,285 --> 00:36:02,825

Kait: it … if you would have told me

in high school that I would have come

00:36:02,865 --> 00:36:08,875

to UNCW and, like, started two different

companies and, running it while being a

00:36:08,935 --> 00:36:12,045

student and doing all this other stuff

and just, like, having that balancing

00:36:12,155 --> 00:36:14,475

aspect, I would have never believed you.

00:36:14,495 --> 00:36:14,615

Yeah.

00:36:14,625 --> 00:36:14,955

But like…

00:36:16,175 --> 00:36:19,205

And I tell people this all the time when

they ask me to, because a lot of people

00:36:19,255 --> 00:36:21,255

have asked me, like, "How do you do it?"

00:36:21,295 --> 00:36:24,835

Or like, "What can I do to kind of- Mm-hmm

… pursue the things like you have done?"

00:36:24,965 --> 00:36:28,825

And honestly, it's, I don't,

run a business scared.

00:36:29,245 --> 00:36:32,525

I got that from my dad, and

I really appreciate that.

00:36:32,685 --> 00:36:36,205

So honestly, just, reaching for

the stars and never looking back.

00:36:36,445 --> 00:36:36,725

And-

00:36:36,765 --> 00:36:37,425

Boys: That's

00:36:37,465 --> 00:36:39,425

Kait: awesome … not

being scared of failing.

00:36:39,525 --> 00:36:43,305

I learn more from doing things

wrong than I do, from doing

00:36:43,335 --> 00:36:44,635

them right, if that makes sense.

00:36:44,665 --> 00:36:44,675

Yeah.

00:36:44,695 --> 00:36:49,235

So- Yeah … but yeah, definitely

if you have those dreams, reach for

00:36:49,275 --> 00:36:51,435

them and don't let anybody stop you.

00:36:51,515 --> 00:36:52,375

So.

00:36:52,435 --> 00:36:52,535

Boys: Yeah.

00:36:52,675 --> 00:36:53,105

Nice.

00:36:53,555 --> 00:36:55,775

You're extremely confident

and, like, well-spoken.

00:36:55,915 --> 00:36:57,755

Especially for being, like,

still in college- Thank

00:36:57,755 --> 00:36:58,825

you … coming out and having two.

00:36:58,975 --> 00:36:59,045

Yeah.

00:36:59,045 --> 00:37:00,615

Like, whatever you do, you're

gonna be successful at it.

00:37:01,075 --> 00:37:01,935

Kait: I appreciate that.

00:37:02,235 --> 00:37:02,375

Yeah.

00:37:03,265 --> 00:37:03,275

Boys: Yeah.

00:37:03,315 --> 00:37:08,815

So for those like me who aren't following

you yet- … where, where can they

00:37:08,855 --> 00:37:10,115

figure out where you're gonna be next?

00:37:10,295 --> 00:37:14,915

Kait: Yeah, so we post our schedule

each week on, let's see, Instagram.

00:37:15,615 --> 00:37:18,945

I try to post like a weekly schedule-

Mm-hmm … typically on Sundays,

00:37:18,975 --> 00:37:20,575

just for like the upcoming week.

00:37:21,135 --> 00:37:24,775

I also try to keep a month

full calendar on our website.

00:37:24,915 --> 00:37:27,525

So, our Instagram is groundsofgracenc.

00:37:28,035 --> 00:37:30,435

Our website is groundsofgracenc.com.

00:37:30,575 --> 00:37:33,855

So I try to keep it all pretty

cohesive, that way it's easy to find.

00:37:33,965 --> 00:37:33,975

Yeah.

00:37:33,995 --> 00:37:37,305

But we have a little highlight on

our Instagram that says, "Find us,"

00:37:37,555 --> 00:37:40,555

so- Mm-hmm … we try to post each

day before where we're gonna be, put

00:37:40,595 --> 00:37:45,215

it on our bio and just have people,

repost it where we're setting up, so.

00:37:45,475 --> 00:37:46,015

Boys: I like it.

00:37:46,095 --> 00:37:47,035

Yeah.

00:37:47,095 --> 00:37:49,935

Every Monday morning- … where's

Grounds of Grace gonna be

00:37:49,995 --> 00:37:50,015

Kait: this week?

00:37:50,015 --> 00:37:51,595

There you go.

00:37:51,655 --> 00:37:54,635

We have a lot of people that do

that, and then they message us when

00:37:54,675 --> 00:37:57,115

we're, we don't have a date on the

calendar and they're like- Yeah.

00:37:57,145 --> 00:37:57,825

… "Where are you at today?"

00:37:57,874 --> 00:37:59,835

And I'm like, "We're not set up.

00:37:59,975 --> 00:38:00,775

So sorry."

00:38:00,884 --> 00:38:00,895

Yeah.

00:38:00,935 --> 00:38:01,785

Like, but yeah.

00:38:01,795 --> 00:38:01,835

We

00:38:01,875 --> 00:38:02,875

Boys: are still people.

00:38:03,095 --> 00:38:03,305

Right.

00:38:03,735 --> 00:38:05,275

And some of us- We have

lives … are still in school.

00:38:05,455 --> 00:38:06,295

Kait: Yeah, exactly.

00:38:06,395 --> 00:38:10,295

I'm like, "I'm trying my best," but I

have classes Monday, Wednesday, Friday.

00:38:10,415 --> 00:38:11,795

Thankfully, those are almost up.

00:38:11,835 --> 00:38:15,335

But all of my girls that work for me have

classes too, 'cause they're students, so.

00:38:15,355 --> 00:38:15,735

Boys: Right.

00:38:15,865 --> 00:38:17,495

Kait: gotta work around,

everybody's schedule.

00:38:18,375 --> 00:38:18,495

Boys: Yeah.

00:38:18,935 --> 00:38:19,595

When do you graduate?

00:38:20,295 --> 00:38:20,865

Kait: This December.

00:38:21,255 --> 00:38:21,595

Boys: Oh, nice.

00:38:22,015 --> 00:38:22,085

Kait: Yep.

00:38:22,115 --> 00:38:22,375

Boys: Congrats.

00:38:22,815 --> 00:38:23,815

Kait: Thank you.

00:38:23,855 --> 00:38:27,295

Yeah, we're working on my thesis

project right now, so as soon as that

00:38:27,315 --> 00:38:31,695

wraps up, I'll be able to present

that and graduate in December.

00:38:32,195 --> 00:38:32,655

Boys: Nice.

00:38:32,695 --> 00:38:33,315

Very good.

00:38:33,375 --> 00:38:33,455

Kait: Yeah.

00:38:33,515 --> 00:38:35,395

Boys: So was that early

for you, or is that late?

00:38:35,595 --> 00:38:39,215

Kait: Yeah, I could have graduated this

spring but with my thesis project, it

00:38:39,255 --> 00:38:43,587

kind of pushed back a little bit, so that

was pushed back to this fall, but- I was