Join us for an inspiring episode of "Marketing Mavericks" as we sit down with Alicia Branham, the dynamic founder of Brand Marketing. Alicia takes us through her remarkable journey in the marketing industry, revealing her deep passion for the HVAC and PVF sectors. She shares how evolving marketing strategies and a robust online presence can revolutionize these industries, and why personal branding is more crucial than ever.

Alicia emphasizes the power of consistency in both business and life, encouraging listeners to bet on themselves and embrace entrepreneurship. Discover her secrets to managing creative and marketing teams effectively and learn the immense value of building strong connections and networking with the right people.

Alicia also sheds light on the transformative impact of programs like Goldman Sachs' 10,000 Small Businesses, offering invaluable resources and support to small business owners. Tune in to gain actionable insights and be inspired to elevate your marketing game and entrepreneurial journey.

If you want to connect with Alicia Branham, visit www.aliciabranham.com

Chapters

00:00 Introduction and Background

02:05 Marketing Strategies in the HVAC and PVF Industry

05:11 Leveraging Specific Channels for Marketing Success

07:25 LinkedIn as a Platform for Personal Branding

10:34 Maintaining Brand Cohesion and Consistency

13:50 Inspiring Others to Take the Leap into Entrepreneurship

23:51 The Value of Programs like Goldman Sachs' 10,000 Small Businesses