In Episode 8 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Doug Laney, Data and Analytics Innovation Fellow at West Monroe and renowned Author of Infonomics, where they talk about driving the value of a business through monetizing their data, which includes:

• Doug Laney's journey including his previous work experience and his work now at West Monroe
• An insight into the value businesses can drive from data and being data fluent
• The influence of 9/11 on how businesses viewed their continuity plans and whole system resilience towards data
• The first steps a business should take to monetize their data and the level of investment it will take
• The benefits of data monetization and do the benefits outweigh the costs?
• What do the next 5 years have in store for the renowned Doug Laney!