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#118: How to Gain Exposure for Your Book
Episode 11827th June 2023 • The Book Marketing Action Podcast • Weaving Influence
00:00:00 00:23:26

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During this episode, Becky is joined by Ben Fox, Founder of Shepherd. Ben discusses how authors can gain increased exposure, the power of newsletter writing, and the importance of personal branding and showing up authentically online.

During the episode, you will discover:  

  • Methods authors can use to promote their books.
  • Emerging book sites that readers are using to find new books.
  • Which book marketing methodologies have proven to be successful for authors.
  • How to best manage your online presence across multiple platforms.  
  • Tips for using newsletters to grow your email list and keep your audience engaged.
  • Why it’s important for authors to show up authentically online and in their personal brands.
  • More about Ben’s company, Shepherd, and how he helps authors achieve increased exposure.

Make sure you check out our show notes, which include action steps and resources.

Please feel free to message Becky at to share your thoughts!