Most brands separate the pre-purchase marketing from the point of sale and post-purchase engagement. However, according to VISA Europe's Marketing Director for Activation and Usage, Tatyana Kahl, continuous brand building is the key to loyalty and performance.

Hear how Tatyana proposes that brands focus on what she calls performance branding, as well as more marketing tips, on the latest episode of the Shiny New Object Podcast.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net