Here are some easy ways to increase exposure, and encourage more listeners to your podcast.
Make a Landing Page or Add a Page to your Website: Creating a landing page, which is simply a single web page or adding a page to your website can drive traffic to your podcast. Make sure to include links platforms your podcast is on, like Apple Podcasts, Breaker, Spotify, etc…
Leverage Social Media: Take small audio clips and use video editing software like Headliner to attach the audio to a graphic, created by using a tool like Canva or Stencil, and make a small video to be shared on Instagram stories, Facebook Newsfeed, etc.
Use your email list: Even if your list is small. Inform your subscribers that a new episode of your podcast just dropped. The email doesn’t have to be long and should include links and photos of the most recent podcast episode.
Research Keywords: It is important to leverage keyword research when coming up with your podcast descriptions and titles. Google phrasing. -
Podcast Episode Show Notes - Use all of the landscape you have in your podcast episode show notes - According to Apple, each episode of your podcast can have up to 4,000 characters of associated show notes. You can include a plain text version, an HTML version, or both.
Add a Pop Up to Your Website: invite people to subscribe to your podcast.
Video Record Yourself or Interview to Distribute on YouTube: Just strip the audio from your camera post processed video recording. By distributing to YouTube, you’re opening up the opportunity for your brand to influence a piece of YouTubes massive 2 billion audience.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.