Roy Wentzel is the Head of Ecommerce Middle East (Interim) at the PUMA Group. His vast experience in e-commerce includes building online shops for a variety of cycling brands before moving to PUMA.

He talked to us about the flexibility and dynamic nature of headless e-commerce, its advantages for brands and how to make the most of it for your online store. Listen to Roy's top tips and marketing advice in the latest episode of the Shiny New Object podcast.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net