Episode 14. The Accountants Influencers Podcast with Rob Brown & Martin Bissett on how terms like influencers and gurus get distorted in accounting and fintech land.

Key shownotes from the whole interview include:

➜ The emerging role of accounting and fintech micro influencers who go deep with narrow audiences or areas of expertise

➜ What really makes an influencer in the accounting and fintech world and what sets them apart from the rest

➜ Why mere opinions, blogs and articles do not make somebody a true influencer for accountants and the firms they serve

➜ The fallacy of claiming to advise seven figure accounting firms on growth if you've never done this even for a five figure firm

➜ How content, frameworks, methodologies and strategies are not applicable to all accounting firms in all markets, though many so called influencers and experts say they are

➜ The analogy of coaches in accounting and fintech to Sir Alex Ferguson, the most successful British football manager of all time who was not a high level footballer himself

➜ What accounting firms, accountancy networks and professionals should be looking for when they listen to the many experts, influencers and gurus

➜ The importance of track record and consistent results to cement the credentials of advisors and experts in any field

➜ How the hype on social media (likes, shares, followers and fans) dupes many accounting professionals into rating false influencers and empty experts

➜ The key differences between anyone with a voice who claims to have expertise (con-artists) and a true expert influencer who actually gets results

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