Michael:
00:00:01
Are you strong enough for PowerPoint?
Michael:
00:00:03
Because judging from my work with clients, you need to be strong to
Michael:
00:00:07
use PowerPoint in a meaningful way.
Michael:
00:00:10
PowerPoint can turn a great story into a great presentation, but more often
Michael:
00:00:16
than not, it does just the opposite.
Michael:
00:00:19
It's a tool to turn a great content into confusing presentations.
Michael:
00:00:24
PowerPoint invites us to skip clarity and fill slides instead.
Michael:
00:00:30
When we fire up the app, the screen basically says to us, let's go
Michael:
00:00:34
and start to write everything that comes to your mind onto a slide.
Michael:
00:00:38
Making bad things worse, we recall having done just that quite recently.
Michael:
00:00:42
So we go hunting for slides that we've already got from previous presentations.
Michael:
00:00:47
PowerPoint doesn't care the least bit whether at this point we already
Michael:
00:00:52
have an understanding of who will be sitting in front of us, why
Michael:
00:00:56
she will be sitting there and what matters to her in the first place.
Michael:
00:01:01
PowerPoint favors quantity over quality.
Michael:
00:01:06
PowerPoint also invites us to set the wrong priorities.
Michael:
00:01:10
When the slides start to fill up, there are all sorts of buttons waiting for
Michael:
00:01:14
us to go looking for fonts, choosing colors, drawing diagrams, designing
Michael:
00:01:18
animations and so on and so forth.
Michael:
00:01:21
PowerPoint doesn't care the least bit which slides we actually need to make
Michael:
00:01:26
our point and what these slides need to convey in order to make the point.
Michael:
00:01:32
PowerPoint is happy to eat up all of your preparation time with filling
Michael:
00:01:37
slides and tinkering with the design.
Michael:
00:01:39
I mean after all, a lot of carefully crafted slides look like you've
Michael:
00:01:44
worked a lot and achieved a lot.
Michael:
00:01:46
On the other hand, clarity in your thinking isn't visible
Michael:
00:01:50
at all from the outside.
Michael:
00:01:52
Yet, audiences prefer a clear story over confusing slides every single time.
Michael:
00:01:59
PowerPoint will not help you find that clarity.
Michael:
00:02:03
It wants you to make slides and more of them.
Michael:
00:02:06
And more.
Michael:
00:02:08
You will need clarity before you fire up PowerPoint.
Michael:
00:02:12
I am even willing to take a bet that the earlier you start using PowerPoint in the
Michael:
00:02:17
process of creating a presentation, the greater the risk of wasting time becomes.
Michael:
00:02:23
But if you are strong enough to resist, if you answer the important
Michael:
00:02:28
questions before firing up PowerPoint, then it's a great tool to turn your
Michael:
00:02:34
story into a great presentation.
Michael:
00:02:37
Be strong, resist PowerPoint.
Michael:
00:02:39
Start with clarity.