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Why thinking What's In It For Them will improve your pitch success rate
Episode 2017th May 2024 • Your pet business content your way • Rachel Spencer
00:00:00 00:23:29

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Are you looking to approach content creators to feature your pet business?

In this podcast episode, I'm talking about why thinking 'What's in it for them,' rather than 'What's in it for me,' will drastically improve your pitch success rate.

One of the exercises I do with my clients is to ask them to create a ‘wishlist’ of publications where they’d like to be published.

Regularly, people will get in touch and say, ‘I want to be in this magazine or on this podcast or work with this blogger.’

It might be a brand they’d love to collaborate with and they want to know the best way to approach it.

And the key to success is to think, ‘What’s in it for them?’ What is in it for the journalist, content creator or brand in featuring or working with you?

In this episode you'll learn how 'What's in it for them' works as a pitching approach, and how you can use it to improve your success rate.

Key topics and timings in this episode:

0.10 - Intro

0.30 - Pets Get Visible sponsors this episode - find out more here: Is my Pets Get Visible membership right for you?

2.01 - What 'what's in it for them' means

3.26 - Building and nurturing relationships

7.07 - Respecting time and value exchange

9.29 - Why you shouldn't be surprised if you're asked for money

10.00 - What is a value exchange?

13.21 - Using the personal touch in pitching

14.49 - Rachel's pitching examples

18.35 - Pitching examples from pet business owners Wendy, Kerry and Louise

23.46 - Conclusion and next steps

Links mentioned in this episode:

If you’d like a pitch framework, you can download my free podcast pitching guide here.

And for further, personalised support on your ideas, come and join Pets Get Visible.

Your first month is only £15 and you can get started here.

Further reading on this topic

Is my Pets Get Visible membership right for you?

How to pitch yourself as a podcast guest

How to be the perfect podcast guest

Working with bloggers and influencers with Vicky Gunn

Best podcasts for the pet industry

Visibility lessons from Sunnyside Cottage

This podcast uses the following third-party services for analysis:

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