This episode is sponsored by Orapa, a platform that helps you find top sales talent, and get more sales calls with your dream clients: www.orapa.co
George Hartley is the Co-founder at Sendy, Bluethumb & SmartrMail. SmartrMail is a tool that makes email easier for e-commerce companies through seamless platform integrations & a ton of personalization.
Last year, users of SmarterMail sent a billion mails and some users have generated an additional $50k+ in sales as a result of using the platform. George and his team have built SmarterMail to over $100k + monthly in recurring revenue and have been growing 10% month over month.
During this interview we cover:
00:00 - Orapa | Find Top Sales Talent, & Get More Sales Calls With Your Dream Clients (A Word From The Sponsor)
01:04: - Intro
02:08 - George’s Past Ventures & Launching SmartrMail
05:58 - How COVID Rocketed eCommerce & SmartrMail
07:11 - Marketing Channels That Helped Hit $100k MRR & 10% Growth MoM
09:10 - Failed Growth Experiments or Least Effective
11:25 - Strategies to Increase Engagement & Provide Relevant Information
14:30 - How to Best Leverage Email Marketing to Increase Your ROI
18:45 - Customer Retention Best Practices Through Email Marketing
22:18 - SmartrMail Effective Email Personalization & Data Gathering