I’ve had sooo many questions about brand deals recently. If you listened to episode 83 (where I broke down how I earned $854,316 in 2025), then you already know brand deals were a BIG piece of that!

Honestly? Brand deals are one of my FAVORITE parts of my business! They’re creative, flexible, and feel like a hobby I get paid for. In this season of life as a new mom, they’ve been such a fun AND supportive stream of income!

I knew it was time to dive in and give you allll the deets here! In today's episode, I'm diving into how I earned $200,738 from brand deals in 2025 as an Instagram therapist.

In this episode, I cover:

1. Why brand deals can be a flexible + high-profit income stream
2. Keeping ethics in mind when you’re doing brand deals
3. Why influence over numbers matters
4. How to create content that brands can see themselves in
5. How to normalize selling by sharing consistent & unsponsored recommendations
6. How to choose your model for brand deals
7. Why long-term partnerships + pitching consistently = the most sustainable growth
8. Using affiliate links to build skills + create trust with your audience

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. Get started on ShopMy
2. The Talent Agency I work with
3. This episode is sponsored by Alma, the financially rewarding way to go in-network
4. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
5. Private Practice Academy Bundle (PPA)
6. Reels Membership
7. Business Coaching Waitlist
8. Free training
9. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram