⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

⏩ High-Velocity Copywriting Course

🔍 Why Ads Worked Copywriting Course

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

⭐⭐⭐⭐⭐ Subscribe  ⭐⭐⭐⭐⭐

👉 Subscribe to Breakthrough Marketing Secrets

I once got in a fight with a copywriter over swipe files…

I called him out on using one.

He was trying to get hired by the company I was working for at the time, as Copy Chief.

He got pissed, and ended up calling customer service and making a big stink.

There were way too many phone calls about it.

Thankfully it was all remote — so it was mostly him having a temper tantrum by email and phone.

If we’d been in person, maybe he would’ve tried to take a swing at me.

He was that upset.

That’s where I’m coming from when I say I hate swipe file copywriting.

But… I just did it — on a client project, with an A-list client.

The trick is I did it very differently.

Today, that true story and a lesson in ethical and effective use of your swipe file.

Copywriting: How to actually use a swipe file [true story]

Yours for bigger breakthroughs,

Roy Furr