Episode #31. This episode is both a technical and a soft skill as we discuss procurement & agency management, in order to develop great partnerships with your agencies. Think procurement is just about haggling prices…? Think again! Abby’s guest to discuss all the benefits of involving procurement early on and to support your ways of working with agencies is Tina Fegent – procurement expert with over 25 years experience in procurement, both client-side and agency-side, and who now has her own consultancy with clients including Amazon, PepsiCo and SSE. Tina discusses the role of great procurement to support you strategically, what to think about with your remuneration model and tips for client-side marketers to develop a great relationship with your agency. First published April 19th 2021.

Please note there are some minor sound quality issues on this episode.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: linkedin.com/in/abigailcdixon/

Guest: linkedin.com/in/tina-fegent-fcips-2103573/

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com