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Judy Cheung-Wood: The Start-up Revolutionising Acne-treatment in Australia
Episode 2012th February 2025 • The Critical Few Actions • John Downes
00:00:00 01:18:12

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Journey to Clear Skin: Judy Cheung-Wood's Entrepreneurial Story with Skin B5

In this episode, Judy Cheung-Wood, CEO and founder of Skin B5, shares her journey from town planning to establishing a successful nutraceuticals business. Judy discusses the personal struggles with acne that inspired her to develop Skin B5, the steps she took to launch her company, the challenges she faced, and the strategies she employed to grow her business. She also shares insights on the importance of personal branding, communication, and partnerships. Tune in to hear Judy's inspiring story and entrepreneurial advice.

00:00 Meet Judy Chung Wood: CEO and Founder of Skin B5

00:46 Judy's Personal Struggle with Acne

02:50 The Birth of Skin B5

03:25 The First Steps: Research and Development

05:10 The Breakthrough: Finding Vitamin B5

06:26 From Idea to Business Plan

08:56 Securing Initial Funding

11:10 Challenges and Early Successes

11:30 Skin B5 Today: A Holistic Approach to Acne Treatment

14:34 Family Reactions and Support

16:12 Navigating Partnerships and Ownership

21:05 Building a Sustainable Business Model

30:14 Expanding the Product Range

38:05 Keeping the Team Lean and Efficient

39:01 Outsourcing and Team Dynamics

42:30 Handling Skepticism in the Market

46:47 Navigating Clinical Trials and Dermatologist Support

50:06 Balancing Work and Life as an Entrepreneur

52:38 The Importance of Communication and Delegation

59:06 Overcoming Imposter Syndrome and Celebrating Success

01:13:11 Future Innovations and Export Market Expansion

01:15:26 The #CriticalFew Actions™

#dermatology #femalefounders #SkincareInnovator #WomenInBusiness #PodcastGuest #StartupJourney

#Skincare #Entrepreneurship #FemaleEntrepreneur #AcneTreatment #StartupJourney 

#WomenInBusiness #Leadership #BusinessGrowth


This episode is sponsored by the CEO Masterclass.

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