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Can we use AI and psychology to predict human behaviour? with Anjuli Bedi
Episode 26428th November 2023 • Business Without Bullsh-t • Oury Clark
00:00:00 00:42:52

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EP 264 - Anjuli is founder of The Psych AI Group, a business that helps clients “see round corners” by employing a blend of psychology and AI. We discuss the positive impact a blend of human and AI understanding can have on things like climate storytelling and action.

Anjuli talks about her former career as a journalist, her time as a correspondent in Israel and Palestine, why she quit journalism and how Wonder Woman and Captain Marvel led her to a career in behavioural science.

She also tells us why she thinks the notion that 'humans have no control over AI' qualifies for the big bin of bullshit.


00:00 Welcome to BWB

00:46 Climate Change and Business Sustainability

02:12 Exploring Human Behavior and Climate Change

06:37 Understanding the Impact of AI and Technology

11:14 AI in Understanding Human Behavior

13:50 Challenges of Disinformation and Polarization

17:36 Anjuli's Journey from Journalism to AI

22:00 AI and Psychological Traits Prediction

22:36 The Power of Language Models in AI

23:19 The Role of AI in Resource Allocation

23:59 AI in Marketing and PR

24:25 The Challenge of Disinformation

25:24 The Impact of AI on Society

26:16 The Future of AI: Hopes and Fears

27:31 The Global Reach of AI

27:55 The Long-Term Goals of AI

31:07 The Role of AI in Journalism

34:18 The Future of AI: Business Perspective

36:24 Personal Insights and Reflections

Anjuli's recommendations:

A.I. on Trial - Mark Deem (book)

Make Data Human (podcast)

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