Knowing our ideal customer well - beyond age, gender and if she shops at Target - is powerful. Simply saying my IC is a female and in her 30s just won't cut it.

Listen in as I talk about writing short ideal customer stories - paragraphs only 5-10 sentences - that take into account the phase of life our ideal customers are currently experiencing.

By taking this step, we become stronger marketers and business owners because we understand our customers better. Plus, we have something to say! No more, "I can't think of anything to write" on social media or in emails.

Head here for a freebie; it will help us know our ideal customers better.