In this episode, we dive deep into the story of Red Doc Farm with Dr. Roland "Scooter" Sanchez II and Dr. Adolfo Sanchez. From a teenage dream at the New Mexico State Fair to one of the region's most respected Santa Gertrudis operations, the Sanchez family's journey offers valuable lessons for cattlemen everywhere.

Scooter and Adolfo share how their father's analytical mindset as an engineer-turned-physician shaped their approach to cattle breeding, leading to innovations in efficiency testing and carcass quality. They discuss the pivotal role of Cherokee General in elevating their genetics and how partnerships with major industry players like King Ranch and AZTX Feeders validated their breeding program.

Whether you're a seasoned rancher or just starting out, this episode offers valuable insights into building a sustainable and profitable cattle operation focused on genetic improvement and customer satisfaction.

In this episode, we cover:

• Building a data-driven breeding program that balances productivity with adaptability to harsh environments
• The advantages of Santa Gertrudis genetics for commercial cattlemen, including heterosis benefits and feed efficiency
• Their approach to vertical integration, from forage production to feedlot trials
• Strategies for passing down a multi-generational ranching legacy
• Data collection and analysis are crucial, but can be challenging to manage at scale
• The importance of building long-term relationships with customers, viewing them as partners in genetic improvement
• Young producers should approach ranching with a business mindset while maintaining a connection to the land

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Connect with Red Doc Farms: 

• https://reddocfarm.com/
• Instagram: @reddocfarm (https://www.instagram.com/reddocfarm
• Facebook: https://www.facebook.com/RedDocFarm
• Red Hot Female Sale: https://reddocfarm.com/red-hot-female-sale/

Connect with Your Ag Empire:

• Follow on Instagram @youragempire
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• Check out our website

Resources & Links:

• Learn more about the Elite Mastermind and how to become a member
• Protect your livestock investment with Empire Ag’s risk management solutions
• Join The Dirt email subscription 
• Book Jonathon as your next speaker

Mentioned in this episode:

Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.

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