Shownotes
Most markets are highly competitive so how can you stand out from the morass of similar businesses and get your ideal customer to choose you over someone else? The answer is to craft a differentiated position and communicate in a way that makes you memorable and causes people to take action. But it’s easier said than done, in fact even most marketing agencies suck at doing this for themselves.
In this episode, I’m joined by Seb Mackay, co-founder of Soba Private Label, a boutique agency that helps marketing agencies stand out and make their competition irrelevant.
In this episode, we discuss:
- The importance of having a clear and unique position to stand out
- Why it’s better to be a stallion than a zebra
- The power of specialising
- The results of Soba’s Pay-What-You-Want Experiment and what Seb learned from it
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