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How to Adopt Disney's Magical Customer Experience in Your Business
Episode 1725th November 2021 • Business Confidential Now with Hanna Hasl-Kelchner • Business Confidential Now with Hanna Hasl-Kelchner
00:00:00 00:24:56

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Does creating a magical customer experience sound like a bunch of marketing pie in the sky?

Well, today’s guest is a Disney management alum, and he says that you don’t need a roller coaster or nightly fireworks to create a magical customer experience. So stay tuned and let’s find out how.

What You’ll Discover About the Magical Customer Experience (highlights & transcript):

* Unpacking the magical customer experience [01:26]

* How to adopt the magical customer experience for your business [04:25]

* How small gifts create a magical customer experience and increase revenue [07:28]

* How to get ideas for making your own magical customer experience [08:28]

* How Disney’s Law of Unlimited Abundance fits into the magical customer experience [12:05]

* How to keep new hires from ruining the magic [15:10]

* Salvaging the magical customer experience when things go wrong [17:17]

* 2 ways businesses diminish the magical customer experience [20:07]

* And MUCH more. 

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Guest: Vance Morris

Vance spent 10 years working for the mouse at Walt Disney World in Orlando Florida. He started his career at Disney on the Opening Team of the Yacht & Beach Club Resorts, and progressed through the management ranks as a Night Club Manager at Pleasure Island, Service Trainer aboard the Empress Lily, and on the revitalization team of the Contemporary Resort in the mid-90’s. It was at the Contemporary that Vance got his crowning achievement, Designing, Opening and Operating Chef Mickey’s, Disney’s flagship Character Dining Experience.

After leaving Disney, (yes people do leave) he utilized his skills to rescue or improve many of America’s companies and government agencies. His clients included Legal Seafoods, Tyson, NASA, Rain Forest Café, Compass Group, The Executive Office of the President of the United States, The Smithsonian and the Kennedy Center for the Performing Arts.

Tiring of corporate life, Vance opened his own Bricks & Mortar Business in 2007. After meteoric growth of his service business, other entrepreneurs began to seek him out for advice and counsel. This spawned his next business, Deliver Service Now!, consulting and coaching other companies on how to create and implement Disney style service and then apply Direct Response Marketing to profit from it.

Vance Morris has shared the stage with many of the premier marketers and service professional in the world; Dan Kennedy, Joe Polish, Bob Brown, Lou Ferrigno, Dean Jackson, Charles Henning, Lee Cockerell, and Meg Crofton.

2015-2019 Longest Reigning Marketer of the Year, GKIC & Dan Kennedy Award Winner

Related Resources:

Contact Vance and connect with him on LinkedInFacebook, and Twitter.

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