After generating over $3M in online sales primarily through LinkedIn, I decided to build a YouTube channel from scratch. Getting to 1,000 subscribers has been a journey of constant learning, testing, and occasionally wondering if it was worth the effort. For those starting out or considering YouTube, here are the critical lessons I learned the hard way.
In this video, I break down:
• The "Big Three" essentials: thumbnail, title, and hook - why they matter and how to get them right
• Why focusing on quality content beats trying to game the algorithm with quantity
• The crucial mindset shift from creating for existing followers to attracting new audiences
• The importance of dedicated focus for 6-9 months (and why doing it "on the side" doesn't work)
• Understanding YouTube as a long-term investment and how to stay motivated when growth is slow
Key Insights:
• Why clarity trumps creativity in your thumbnails and titles
• How one high-quality video outperformed 30 regular videos
• The specific strategies that helped accelerate growth
• Why your existing social media approach might not work on YouTube
• How to create sustainable content without burning out
I'm a former executive turned nomad entrepreneur who has turned around eight sales teams, ran sales for the U.S. Chamber of Commerce, and led turnarounds for private equity groups. Now, I help B2B companies scale through strategic growth consulting and share weekly insights on sales, marketing, and business growth.
00:00 - Introduction
01:51 - Challenges Faced
02:15 - Lessons Learned
02:47 - Key Takeaways for Beginners
03:16 - Nail The Big 3
05:02 - YouTube Is A Quality Game
06:26 - Create Content For New People
07:34 - Focused Attention
09:22 - YouTube Is A Long Game
12:52 - Final Thoughts
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Connect with me: links below 👇
➡️ Website: https://rayjgreen.com/
➡️ Instagram: https://www.instagram.com/rayj.green/
➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/
➡️Twitter: https://twitter.com/therayjgreen
***LISTEN TO REPEATABLE REVENUE PODCAST***
🎧 Spotify: https://spoti.fi/3LDqVia
🎧 Apple: https://apple.co/39kymrC
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