Episode #99. ‘Winning hearts and minds’ is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain buy-in from colleagues and senior stakeholders. 

In order to be the voice of the consumer, driving insight-led innovation across the business, we need to gain support and alignment with cross-functional teams and stakeholders by winning their hearts and minds (minds = the rational reason to do something, hearts = the inspiration to believe in and want to do something). 

Joining Abby is marketing expert Ruth Saunders, author of "Marketing in the Boardroom - Winning the Hearts and Minds of the Board". Having worked across a multitude of B2C and B2B industries including Mars, P&G, Saatchi & Saatchi and McKinsey, Ruth helps clients develop and implement innovative marketing strategies that deliver tangible business growth AND get Board buy-in.  

In this episode Ruth outlines her advice for involving colleagues in change and problem-solving, the importance of understanding business context and timing, and her tried-and-tested 3 meeting approach to gaining alignment. Plus, Ruth shares her career highs and lows.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Ruth Saunders | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com