AI is like a hammer. In the hands of a craftsman, you can build great works of art and construction. However, in the hands of the careless it can do much damage.

AI is a tool that if used as such will save you lots of time. However, to get the most out of AI you must train and lead it. Don’t expect it to do all your work for you. You have to tell it what to do or you will only get average mechanical results.

Training AI to your way of thinking and writing style greatly enhances its value.

Today we have brought on Jennifer Elia, a digital marketer who has effectively learned how to train the AI model to get great results and save tons of time.

Like everything else, you get out of it what you invest into it. That said, it is fairly simple to train your AI model once you know what information to give it. Today Jennifer is going to open the doors to her wisdom to share what she has learned about AI and how it can be utilized effectively today.

In This Episode:

Three great uses of AI for business

1. Marketing research
2. Synthesizing information from searches online
3. Creating systems for repetitive tasks

Open AI models will take your information to teach and train the entire system so other people can use your data.

Closed AI models will take your information to teach the model for you but will not share your ideas with other users. This is how you can build highly trained AI models to suit your business needs without sounding generic and mechanical.

There are two levels of training the AI model:

1. The internal training that comes with the model that enables it to read, understand, and synthesize data
2. The personal training you give it to tell it who you are, how you write, who your ideal customer is and what they want

Misconceptions around AI. Just because AI can help you shar a lot of content doesn’t mean you should. It’s always better to share less but better content. Just because you can do something doesn’t mean you should.

Redeem Your Business Today by the Following:

How can we honor God in our business?

               We have a special mission to help others fulfill their mission. It’s not all about us, life is about serving others.

One challenge from today.

               Have an open mind about AI but be cautious. AI has limitations. You have to know something about a topic before you can have AI do that task for you. Your creativity is still the catalyst for creative content you produce.

More About Jennifer Elia

Website: https://www.leadfunnelscale.com/

Closed AI Model with workspaces: https://magai.co/

LinkedIn: https://www.linkedin.com/in/jenniferanneelia/

More About David Schmidt

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Mentioned in this episode:

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David:

So when I first heard about artificial intelligence and its ability to learn, I was kind of a skeptic. And people were saying, oh, this is the greatest thing. And so I actually tried ChatGTP, and I was not impressed. I was actually also given a business plan using that AI thing produced, and I wasn't impressed with that either. But yet as I've talked to other people and how they use AI, I'm becoming more interested in what it can do. I guess I liken it to a computer with a typewriter. If you ever remember going back to typing a paper in a typewriter, you have to continue typing that same page over if you mess it up too much. Where on a computer, you just, you don't. You just make your corrections the way you go. And so I think AI is going to be a similar thing where you have to get used to using it and then it can be very useful. And so I brought on Jennifer Leah today to help unravel some of the misconceptions around AI and to also tell us about some hidden dangers that go along with it. And it helped us to choose what to use. So, Jennifer, welcome. Thank you. And to start off, this is a Christian podcast, and I'm just saying, what is one way that you have found to honor God in our business that other people may not think about?

Jennifer:

[1:26] I personally feel that we all have a special mission in our life. And some of those missions seem really big, like Mother Teresa, and some of them we never really hear about, but they completely change the world and impact people. And for me, my mission is to help other people fulfill their mission. I really believe that business is where God calls most of us because it's where we find our freedom. It's where we can support communities and families the best. And there are too many businesses that don't get the support that they need. And so they end up closing. And so those people don't get to fulfill that mission. And so in my business, I feel that I serve God by serving other businesses and making sure that they can fulfill their business, their mission in the world.

David:

[2:15] Very good. That's neat. Thank you. And so take us, take a few minutes and share us about your journey and how you got to start, how you started working with AI and what you do with it now.

Jennifer:

[2:27] Yes. So I started my business career as a copywriter. And so really using AI was the furthest thing from my mind. At that point, it was still science fiction. You know, we're talking 15, 16 years ago.

Jennifer:

[2:43] And so when it came out a couple of years ago, first of all, everyone in the writing community lost their mind because they thought none of us are ever going to get to work again. Um but also there was the other side where people felt that oh we'll never have to do work again because we have ai and i took the middle of the road i thought that there are tools and some of them are good and some of them are bad and but most of them have a purpose and you need to at least evaluate them to see how they work and like you i tried chat gpt in the beginning and i thought I don't understand. I don't understand how this is so amazing because I didn't know how to use it. And so I left her by the side for a while. But then I was working with a client and that was one of her main offers was teaching people how to use AI. I believe it was something along the lines like how to use AI and make it sound like you. And so I worked her with events and webinars And I learned a lot from her and realized that everybody was touting it as, oh, this is your, your writer that can do everything for you and create everything when really it's, it's not.

Jennifer:

[3:57] A person that you have it's a tool it's like a calculator you need to put information in to get information out so if you've ever used a graphing calculator you may know how to use a regular calculator like adding or such but if you don't know how to put in the correct information you're not going to get those lines graphed or you're not going to get the answer to the problem And that's really what the AI is at at this point.

Jennifer:

[4:25] It is a collection of information either that you've put into it and trained it or that it's been trained on and is sweeping across the internet to pull together and give you a view of what's going on. So instead of you going to Google and reading every single blog and hoping that you find the right keywords, it's synthesizing all of that in one place. And so I started experimenting with it and seeing how it could work and saw how it had a place in business that wasn't replacing everybody, but was serving in a better way and giving people more information so that they

Jennifer:

[5:06] could serve their audience in a better way. Um and do tasks that we're doing anyway but really refine them um in a faster fashion um so that's where i am right now that when i use it with my clients a lot of it is for research for market research for messaging research um but also taking what they've done and turning it into something else so that they're not constantly spinning their wheels creating content yeah i I did a talk just yesterday about escaping the content mill of modern business because we all feel like we need to create so much content and really you don't need to.

David:

[5:48] That's an interesting comparison with a graphic calculator and just that it's a tool. Because like so many things, tools are meant to be used and sometimes that hammer doesn't work as a screwdriver. The wrench doesn't work really good as a hammer. It's good for the right tool for the right purpose. Research sounds like a great way of using that to scan a bunch of articles that you don't have to read. It can maybe look through them to find out what you need. So research is one way. What's a couple other good ways we can use AI appropriately?

Jennifer:

[6:26] I think that one of the most valuable ways to use it, and there are a few others I'll go over, but one of the most valuable ways is as a social listening tool. Because since it has access to the entire internet and is synthesizing everything that's going on, your ideal client is on the internet looking for things. They're searching for recipes. They're searching for clothes. But they're also searching for answers to the questions for the problems that you solve. However, they're not usually posting that on Facebook. Sometimes they are. But most of those we're afraid to ask because then we think, oh, what will people think if I don't know the answer to this question?

David:

[7:06] If I'm asking this question, what are they going to think about me? Yeah. Yes.

Jennifer:

[7:10] But in the middle of the night, it's in their head and they're searching on Google or wherever. And so getting into...

Jennifer:

[7:19] The mind of your ideal client not in like a matrix type of way but capturing the information that they're putting out there but not sharing with you and probably wouldn't even share with you on a sales call or on any kind of communication between you because it is guarded and we don't want to even though they say there's no such thing as a dumb question with still especially as adults and professionals, we want to come off as we know what we're doing, right? And so there are things that we're afraid to ask. And so when you go in there and ask, this is my client, you know, this is my ideal client. This is what I want to offer them. This is the transformation I provide. Can you tell me more about them as far as what are their hidden fears?

Jennifer:

[8:07] Sometimes we're afraid of things, but we don't have words to put to it. So even when you're having a conversation with someone, they're not going to say oh you know what I'm really afraid that if I start email marketing then I'm going to run out of ideas and people are going to get bored reading my email. They're going to say well email marketing seems overwhelming and I don't think I'm very good at it but really the fear is that they're going to get to a point and they're not going to be able to keep it going. Those are things though that are being put out on the internet and so like it or not all of that is tracked when you're on the internet, you know, there are bots tracking it. And that's why AI really isn't as new of a thing as we think. Spellcheck and all of that are still AI.

Jennifer:

[8:53] But one of the most powerful things is, you know, the questions they're afraid to ask. But also I look at what webinars, this is one of the questions that I ask sometimes, what are six webinar titles that my ideal client would really like to go to? And so they're weighing like, what are popular webinar titles in this niche? And it isn't even necessarily that I'm going to use that exact title and create a webinar. But what I know is that if I'm talking about this aspect of that topic, my people want to listen to it. And so I can talk about that topic more.

Jennifer:

[9:29] So little details like that truly change how you're interacting with people. Because many times when we are speaking to our audience, we are sharing things that are valuable. And we want to be there to serve them. And they say, you know, provide value and give information. But we're talking up here. Or we're talking very broad. whereas our audience needs to hear just this one small piece to get hooked and say oh that was what i needed to hear because i always say when people are too stuck and in a hole they can't make decisions right they're too overwhelmed they can't see where they're going if you can empower them with just a little step up that now they can see out of the hole now they can make decisions because the person in the hole is never going to buy from you they're just stuck um so sometimes narrowing that down to what are those hidden fears what are those topics that they you know when you think of like health or building wealth or building a business there's so much you could talk about but really there's these

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