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How to Build and Strengthen Your Treasury Brand’s Visibility for Lasting Impact Outside the Room
Episode 40618th November 2025 • The Treasury Career Corner • Mike Richards
00:00:00 01:03:49

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What does it really take to be remembered in the room - and more importantly - when you're no longer in it?

In this energizing and insightful live session from AFP 2025, a panel of seasoned treasury leaders share exactly how they built influential personal brands, elevated their visibility, and opened doors to career-defining opportunities by being intentional about how they show up.

Your technical skills may get you in the room - but it’s your personal brand that keeps you top of mind after you leave. This episode is a masterclass in owning your brand, told through the real-life experiences of three powerhouse treasury professionals. Together with host Mike Richards, they unpack how authenticity, visibility, and proactive relationship-building can turn quiet professionals into influential leaders.

Featured Guests:

This isn’t about self-promotion - it’s about alignment, integrity, and strategic networking that actually moves your career forward.

Whether you're just starting out or already leading a global team, the lessons in this episode will show you how to actively manage your professional reputation and make it work for you.

What We Cover in This Episode:

  • Defining your personal brand and validating it with real feedback
  • How visibility impacts your career trajectory - at every level
  • Building credibility through consistent, intentional action
  • Tips for early-career treasury professionals to stand out
  • How to approach networking as a strategic, long-term investment
  • Navigating imposter syndrome and building brand through courage
  • Why every interaction - lunch table, hallway chat, or meeting - is part of your brand 
  • Leveraging internal networks and building strategic external partnerships

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