Artwork for podcast This Week in Business History
This Week in Business History for April 5th: The Sweetest Comeback in the History Of Ever
5th April 2022 • This Week in Business History • Supply Chain Now
00:00:00 00:12:27

Share Episode


What sweet treat started as banana flavored, moved to vanilla because of a World War II supply chain disruption, and contains an ingredient also found in rocket fuel? It’s the Twinkie!

In this edition of This Week in Business History, Kelly Barner tells the story of the Twinkie from the heart of the Depression, through two bankruptcies, and to a race to push the limits of artificial ingredients and shelf life. She will dispel some popular urban myths and share facts that are stranger than any of the fictions you thought were true!

Additional Links & Resources:

Learn more about This Week in Business History:

Subscribe to This Week in Business History and other Supply Chain Now programs:

This episode was hosted by Kelly Barner. For additional information, please visit our dedicated show page at: