Consistent Holiday Posting: The Key to Business Growth and a Head Start in 2025

Have you ever felt like December is a dead zone for your business?

Psst! There's a free worksheet with this episode.

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During December, do you feel like no one's paying attention, and it's the perfect excuse to hit pause until the New Year?

I totally get it. But what if I told you that taking a break could actually be sabotaging your future success?

Imagine you're spending time with family, and despite the chaos, your ideal clients are out there, ready to be reminded about the amazing transformations you can help them achieve.

And when they see your content, they just might turn to their cousin and say, "You need to check out this person I follow!"

In this episode, I’m explaining why staying consistent with your posts during the holiday season can set you up for a massive head start in 2025.

More importantly, I’ll be sharing how this can turn record-breaking months into your 'new normal'.

Ready to make this festive season the most productive one for your business?

Click play on this episode, and listen as I uncover why your visibility can make or break your success.

Your future clients depend on it.

Short on time? Jump to the [07:53] mark where the magic really begins.

This could be the game-changer you’ve been waiting for!

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Mentioned in this episode:

If you're a coach or consultant - find out how to attract your ideal clients

This is for your if you're working in the coaching and consulting space and want to attract your ideal clients, buying your higher ticket offers, so you can make more money, quickly, and will less time input, so you can focus on sharing your gifts with the world!

5 Components Of A High Ticket Offer

Katie McManus: 00:00:00

Don't stop posting about your business.

Katie McManus: 00:00:04

Hi, I'm Katie McManus, business strategist and money mindset coach.

Katie McManus: 00:00:07

And welcome to the Weenie Cast.

Katie McManus: 00:00:09

My apologies.

Katie McManus: 00:00:10

I won't sing again, I promise.

Katie McManus: 00:00:11

But seriously, I know we're heading into the December month, which tends to be chockbox full of holidays and lots of other things that people do, and it's very tempting to believe the myth of this seasonal slowdown.

Katie McManus: 00:00:26

It's very tempting to think, okay, well, everyone else is taking a break.

Katie McManus: 00:00:30

I should probably hit pause too.

Katie McManus: 00:00:33

And logically, yeah, that makes sense, right?

Katie McManus: 00:00:36

Because people are at holiday parties, they're out buying gifts for their loved ones.

Katie McManus: 00:00:41

And especially this year, maybe buying gifts from people that they don't really want to buy presents for, that's a different story.

Katie McManus: 00:00:47

They're trying to wrap up a bunch of stuff for year end.

Katie McManus: 00:00:50

There's a lot going on and you've probably already noticed a little dip, if not a massive dip in your engagement on your social media posts for your business.

Katie McManus: 00:01:01

So logically, yeah, sure.

Katie McManus: 00:01:03

I mean, you can absolutely build the case for no one's paying attention right now.

Katie McManus: 00:01:07

No one's buying right now.

Katie McManus: 00:01:09

You should just, like, shut up shop and restart everything in January, right?

Katie McManus: 00:01:13

I think you know where I'm going with this.

Katie McManus: 00:01:16

That's a big fat no.

Katie McManus: 00:01:17

Absolutely not.

Katie McManus: 00:01:21

And I want to be perfectly clear.

Katie McManus: 00:01:23

I'm not telling you that in the month of December, when you want to be spending quality time with family, celebrating the holidays that you celebrate, that you should be off doing work in your business, grinding away, doing a gazillion hours a week.

Katie McManus: 00:01:37

Absolutely not.

Katie McManus: 00:01:38

But what I am saying is that you cannot stop being visible right now.

Katie McManus: 00:01:44

I know it feels like no one's paying attention.

Katie McManus: 00:01:46

We're gonna debunk that.

Katie McManus: 00:01:48

But actually, this is one of the best times for you to promote your business, for you to continue banging the drum about who you help, the problems they have that make them the perfect client for you and the outcomes that you'll help them reach.

Katie McManus: 00:02:02

So let's talk through why it actually doesn't make sense for you to stop posting throughout the holiday months.

Katie McManus: 00:02:11

Now, first and foremost, sure, you might not get a ton of new followers right now.

Katie McManus: 00:02:16

And that's actually normal.

Katie McManus: 00:02:18

People are busy, they're shopping, they're cooking, they're going to holiday parties, they're spending time with family.

Katie McManus: 00:02:25

They're probably not doom scrolling as much as they normally do.

Katie McManus: 00:02:29

Which means that the strangers out there who haven't discovered you yet probably aren't going to discover you right now.

Katie McManus: 00:02:36

But what it does mean is that the people who are already following you, who already go to look at your content, who are already used to your name showing up in their newsfeed, you're likely to show up far more often for them.

Katie McManus: 00:02:51

Right?

Katie McManus: 00:02:51

Because I want you to think about this.

Katie McManus: 00:02:53

The algorithms are smart.

Katie McManus: 00:02:55

Even LinkedIn algorithm, which is janky as fuck, it's pretty smart.

Katie McManus: 00:02:59

Its goal is to keep its followers on their site for as long as possible.

Katie McManus: 00:03:06

Will the algorithm want to run the risk of showing its user new content that may be hit or miss?

Katie McManus: 00:03:13

Probably not.

Katie McManus: 00:03:15

But if that follower has a track record of liking commenting on your posts, or at least sitting down and reading and having that pause time on your post, you're a known quantity.

Katie McManus: 00:03:27

Your content is far more likely to be shown to your followers right now.

Katie McManus: 00:03:33

And believe you me, your followers are still on social media.

Katie McManus: 00:03:37

They are still doom scrolling on Instagram, they're still on LinkedIn reading all the posts.

Katie McManus: 00:03:43

They might not be commenting as much, but they're there.

Katie McManus: 00:03:47

So right now is the perfect time for you to start creating urgency for your followers to take the next step in this relationship with you, or at least start planting the seeds for them to take that step in January.

Katie McManus: 00:04:00

And we'll talk about that more in a second.

Katie McManus: 00:04:02

But first, I want to talk about something that you and I both know is happening for the people who are paying attention to you who haven't bought yet, they're spending time with family.

Katie McManus: 00:04:15

Okay, I don't know about your family, but I think most families have some people in them that you need excuses to get away from.

Katie McManus: 00:04:26

There are moments in most family gatherings where someone's hiding in the bathroom.

Katie McManus: 00:04:31

What are you doing in the bathroom?

Katie McManus: 00:04:32

You're not going through the medicine cabinet for that long.

Katie McManus: 00:04:34

I don't care how nosy you are, you cannot stretch going through someone's medicine cabinet for that long.

Katie McManus: 00:04:41

You probably need something to read.

Katie McManus: 00:04:43

You probably need to like, sit on the edge of the tub and scroll on Instagram for a little bit or on TikTok.

Katie McManus: 00:04:49

If you're bold, you might be doing this out in the open, just fully ignoring some people.

Katie McManus: 00:04:55

So your people are still consuming social media content.

Katie McManus: 00:05:00

They're doing it on the DL.

Katie McManus: 00:05:01

They're doing it to avoid conversations.

Katie McManus: 00:05:03

But not just that.

Katie McManus: 00:05:05

They're consuming social media content around people that they've known their entire lives, people who know them and trust them, who might be your ideal client, even if the person who follows you isn't.

Katie McManus: 00:05:21

Can you imagine posting something about your ideal client?

Katie McManus: 00:05:25

Someone who feels like they're your friend on social media, sees it while they're at the Christmas celebrations with their family and then turns to their cousin Doreen and is like, doreen, I think you need to see this.

Katie McManus: 00:05:36

This is someone that I've been following for a really long time.

Katie McManus: 00:05:38

You should follow them and check them out.

Katie McManus: 00:05:40

This is prime referral time.

Katie McManus: 00:05:43

But your followers can't refer people to you in that moment if they don't remember that you exist.

Katie McManus: 00:05:49

They don't remember who you're useful to and the problems that you solve and the goals you help people reach.

Katie McManus: 00:05:54

So your content right now has to bang on about that over and over and over and over again because especially this year, people are looking for things to talk about that are unproblematic.

Katie McManus: 00:06:07

And talking about someone that you follow on LinkedIn is pretty unproblematic.

Katie McManus: 00:06:12

So to summarize what we've already covered, your followers are far more likely to see your stuff, which means that the people who've already built up a level of trust and relationship with you blindly through social media, they're seeing your stuff far more often.

Katie McManus: 00:06:26

They're also spending time with people who know and trust them, which means even if they're not your ideal client, they could potentially be referring your ideal clients to you because they're coming into contact with them within their family systems.

Katie McManus: 00:07:33

We also have looming start energy coming.

Katie McManus: 00:07:36

Start energy happens whenever there's a shift that we've been trained on, right?

Katie McManus: 00:07:41

So like in the Northern Hemisphere, start energy happens around August, September.

Katie McManus: 00:07:45

Right.

Katie McManus: 00:07:45

Why?

Katie McManus: 00:07:46

Because we were all raised to start school then.

Katie McManus: 00:07:49

It's something that we were programmed to feel like.

Katie McManus: 00:07:52

There's start energy there.

Katie McManus: 00:07:55

You know, there's also start energy around the spring.

Katie McManus: 00:07:58

You know, spring clean, get into shape.

Katie McManus: 00:08:01

You know, we're coming out from hibernation, the sun's coming out.

Katie McManus: 00:08:06

When else do we have start energy?

Katie McManus: 00:08:08

The start of the year, January 1st.

Katie McManus: 00:08:12

I know it's just an arbitrary date and it really doesn't mean much, but we're so programmed to want to start start new things and start imagining who we're going to be in this next tour around the sun.

Katie McManus: 00:08:24

And I don't know about you, but most people I talk to, when they think about who they're going to be next year, they don't think about, like, the worst version of themselves.

Katie McManus: 00:08:34

They're not like, yeah, I can't wait to still stay out of shape.

Katie McManus: 00:08:39

Yeah, I can't wait to still be underpaid and underappreciated in my job.

Katie McManus: 00:08:44

I'M going to get a worse job.

Katie McManus: 00:08:45

Even I'm going to get a job with less vacation time.

Katie McManus: 00:08:48

They're not like running their teams and thinking, cool, we're going to make people more miserable, we're going to sell less product, we're going to implement worse technology that makes things less productive.

Katie McManus: 00:09:01

They're not thinking about that.

Katie McManus: 00:09:02

They're thinking about how they can make things better for themselves, for their teams, for their bodies, for their work.

Katie McManus: 00:09:09

And not only that, they're thinking about how they're going to do this.

Katie McManus: 00:09:14

And they're not just thinking about what they want, they're thinking about how the they're going to get it.

Katie McManus: 00:09:20

I've shared this before a gazillion times, and I'll share it again.

Katie McManus: 00:09:23

When I hired my producer for this podcast, Neil Velio, I actually hired him in my head a full year before I ever spoke to him.

Katie McManus: 00:09:32

I'd seen him showing up in my newsfeed for, I think, well over a year at that point, and he'd slowly been building himself up as the go to expert in my mind.

Katie McManus: 00:09:43

He shared harsh truths that made me trust him.

Katie McManus: 00:09:47

So I decided to hire Neil a full year before I ever got on the phone with him.

Katie McManus: 00:09:51

By the time I got on a sales call with him, I had to finish the call by saying, shut up and take my money.

Katie McManus: 00:09:57

He didn't realize that I'd already made this decision.

Katie McManus: 00:09:59

All he had to do on that call was just not f ed up.

Katie McManus: 00:10:02

He did a great job not f up.

Katie McManus: 00:10:04

And here we are, more than two years later, still going strong.

Katie McManus: 00:10:08

I'll bet you anything if you've been consistent in your social media content and people have gotten to know you, they've learned how you're useful to them.

Katie McManus: 00:10:18

They've probably already started kind of daydreaming about what it would be like to work with you.

Katie McManus: 00:10:23

And here they are, primed for that moment where they realize, like, the rubber needs to hit the road.

Katie McManus: 00:10:30

They need to actually get to work on this and make some progress.

Katie McManus: 00:10:36

If you disappear, if you don't post, if you don't continue to share about how you can be useful to them, they're going to end up hiring someone else.

Katie McManus: 00:10:44

They might hire someone who they don't trust as much as you.

Katie McManus: 00:10:48

They might hire someone who's less qualified than you, who doesn't have as good of a track record of helping people.

Katie McManus: 00:10:55

You staying quiet and invisible and not posting right now is doing your future clients a massive disservice.

Katie McManus: 00:11:04

Because, let's be real, they're probably gonna end up working with you at some point regardless.

Katie McManus: 00:11:09

But are they gonna waste money on someone who's not as good as you first?

Katie McManus: 00:11:13

Yeah, if you're quiet right now.

Katie McManus: 00:11:16

So you need to continue posting.

Katie McManus: 00:11:19

You need to continue posting because people are hungry for their future selves and they want to get to that point as fast as possible.

Katie McManus: 00:11:27

And right now is the time where they decide how they're going to do it.

Katie McManus: 00:11:31

And one of the leading options for how they're going to do it should be working with you.

Katie McManus: 00:11:36

It should be their top choice.

Katie McManus: 00:11:57

And lastly, let's talk about December and buying habits.

Katie McManus: 00:12:02

I don't know about you.

Katie McManus: 00:12:03

When I go gift shopping for other people, I see something for someone else and then I see something for me, and then I see something for someone else and then I'm like, oh, and here's something that I want too.

Katie McManus: 00:12:13

Hmm.

Katie McManus: 00:12:14

And it becomes like that scene in hold that Ghost by Bud Abbott and Lou Costello, which, if you haven't seen it's an excellent black and white film where at the end they're counting out money and it's like, one for you, one for me, two for you, one, two for me, three for you, one, two, three for me.

Katie McManus: 00:12:30

People are not complicated beings, right?

Katie McManus: 00:12:33

How we do one thing is how we do everything.

Katie McManus: 00:12:35

When we're in buying mode for other people, we're also in buying mode for ourselves.

Katie McManus: 00:12:40

But here's the thing to remember.

Katie McManus: 00:12:42

Like the things that you can go out and buy to shop, like, you can put that on your Christmas list and you can ask other people to get it for you.

Katie McManus: 00:12:49

mation they want to tackle in: 2025

Katie McManus: 00:12:57

You're listening to this episode.

Katie McManus: 00:12:59

Another person cannot buy this transformation for them.

Katie McManus: 00:13:02

Another person won't know that you're the person that they trust to help usher them to that goal.

Katie McManus: 00:13:08

Hiring you is something that only they can do.

Katie McManus: 00:13:11

When I first started my business, I assumed December would be my slowest month.

Katie McManus: 00:13:15

I just figured, eh, I won't even waste my time, no big deal.

Katie McManus: 00:13:19

Like it'll be busy in January.

Katie McManus: 00:13:21

Actually, December historically has always been my record breaking month.

Katie McManus: 00:13:25

Every year I make more money in December than I do any other month of the year.

Katie McManus: 00:13:30

And it's because people want to start at an advantage.

Katie McManus: 00:13:35

There's nothing clean about like starting January 1st and be like, cool, what's the goal I want to have this year?

Katie McManus: 00:13:41

How am I going to do it?

Katie McManus: 00:13:42

Then you spend a couple days trying to figure out the goal and Then you spend a couple days, like figuring how you're going to do it, but then it's like January 8th.

Katie McManus: 00:13:50

And there's nothing magical about January 8th, it's just January 8th.

Katie McManus: 00:13:54

You've already lost a week and a day.

Katie McManus: 00:13:57

Like, there's no magic start energy to that.

Katie McManus: 00:13:59

But if on December 27th you decide, this is the moment when I want to hire this person because I want to be able to start working on this goal January 1st and really keep my promise to myself and hold myself accountable and work towards this massive goal I have for this year.

Katie McManus: 00:14:17

Like, how are they going to do that if you disappear on them?

Katie McManus: 00:14:20

How are they going to give you their money in December?

Katie McManus: 00:14:23

spend in the calendar year of: 2024

Katie McManus: 00:14:32

You disappearing doesn't do them a service.

Katie McManus: 00:14:35

business or in themselves in: 2024

Katie McManus: 00:14:45

You disappearing doesn't do them any good.

Katie McManus: 00:14:51

So here's my challenge for you.

Katie McManus: 00:14:53

Ignore impressions, ignore views.

Katie McManus: 00:14:56

Ignore how many comments you're getting.

Katie McManus: 00:14:58

Ignore how many likes you're getting.

Katie McManus: 00:15:00

Go and create nine pieces of content that you're going to schedule in advance so you can take some time off for the holidays that you celebrate, but still stay visible to the people who need to see that you can help them.

Katie McManus: 00:15:15

And for simplicity's sake, these nine posts, three of them should be about the pain that they're facing right now with the problems they have that you can solve.

Katie McManus: 00:15:24

What's stressing them out about these problems?

Katie McManus: 00:15:26

What are they afraid of these problems turning into in the future?

Katie McManus: 00:15:30

What are they frustrated with?

Katie McManus: 00:15:32

3 of these posts should be about their desire.

Katie McManus: 00:15:35

What is that thing that they want more than anything?

Katie McManus: 00:15:37

What's the big juicy goal here?

Katie McManus: 00:15:39

And what will it feel like when they finally have it?

Katie McManus: 00:15:43

And lastly, three of them should be testimonials or case studies about how you've helped people just like them, yourself included.

Katie McManus: 00:15:51

Go from point A with all those problems to point W, where they have all the wins, where they've reached the goal, where they have access to that future self they've imagined for so long.

Katie McManus: 00:16:04

And the key here is, at the end of each post, you have to have a call to action.

Katie McManus: 00:16:08

You have to invite them to buy, you have to invite them to book a sales call.

Katie McManus: 00:16:13

And if you're planning on taking, say, December 23rd through December 31st off, and you're not going to be available.

Katie McManus: 00:16:22

And remember, you want to have a really strong call to action that reminds them that the time to start is now.

Katie McManus: 00:16:29

The time to set themselves up with a plan to actually achieve the thing that they want is right now, not January 8th.

Katie McManus: 00:16:41

He myth busted in a way that I was like, yeah, this guy, like, he's not gonna blow smoke up my butt, which is such a weird saying.

Katie McManus: 00:16:49

Was that actually a thing that people did to, like, try to convince people of falsehoods?

Katie McManus: 00:16:55

Doesn't that strike you as very Gwyneth Paltrow?

Katie McManus: 00:16:58

Like, who was the Gwyneth Paltrow of what, the 18th century that was blowing smoke up people's butts?

Katie McManus: 00:17:04

And how did we go from that to steaming vaginas?

Katie McManus: 00:17:08

These are the questions that keep me up at night.