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Ball and Chain – The Sports Betting and Crypto Podcast - ZenSports EPISODE 35, 10th August 2021
Content and Influencer Marketing in Sports with David Woodley from Playmaker
00:00:00 01:10:48

Content and Influencer Marketing in Sports with David Woodley from Playmaker

Mark is joined by David Woodley, the Chief Content Officer & Chief Revenue Officer from Playmaker, which is a sports media, events, and merchandise company with over 12 million followers across Instagram, TikTok, Snapchat & Facebook.

David is a passionate Minnesota sports fan, so Mark and David kick things off by talking Wisconsin vs Minnesota sports before David dives into how Playmaker helps sports brands reach younger audiences through its content and influencer platform. They conclude with some potential rule changes to make baseball more popular, and what the future of sports betting and content products look like.