Product market fit is a much discussed, and much misunderstood topic, in venture capital. Matthew Cushen from Worth Capital recently wrote a great blog article on the topic, so we though we'd get him on to speak about it.

We chat about what product market fit actually is and how you get it in practice. We also discuss how the company knows they have it and how an investor knows that too. Matthew brings lots of great examples from his portfolio, both good and bad. We also talk a little about coronavirus and distinguishing between short-term and long-term effects.

Blog article on product-market fit - https://worthcapital.uk/obsessing-about-market-need/

Worth Capital - https://www.worthcapital.uk/

Suggested books:

Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H. Thaler and Cass R. Sunstein

Factfulness: Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think by Hans Rosling

Airhead: The Imperfect Art of Making News by Emily Maitlis