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Patrick Schwarzenegger - Behind the scenes of a celebrity-led CPG brand
22nd March 2022 • Exceptional Ecommerce DTCX Podcast • DTCX
00:00:00 00:18:56

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Chris sits down with Patrick Arnold Shriver Schwarzenegger, co-founder of Mosh — a better-for-you protein bar designed to provide clear fuel for your brain. Learn how his celebrity status and influence impacted the launch of his brand, and hear about the challenges he still faced in spite of those benefits. In this episode, Patrick shares secrets, mistakes, and a few things he wishes he would have done differently when launching MOSH. "It’s amazing to be sold out. It's another to not have inventory for months at a time." You won’t want to miss this episode and learn about the struggles behind a celebrity-led CPG brand.