Shownotes
In today’s episode, I’m chatting with Andrea Beem, owner and principal broker of Beem Team, LLC. Andrea is a motivational speaker, a former president of the Willamette Association of Realtors, and was honored as the 2015 Small Business of the Year through the Albany Chamber of Commerce. In this episode, Andrea shares how she built a successful real estate business by focusing on education, relationship-building, and team collaboration—strategies that truly set her apart from the competition.
Guest Introduction:
Andrea Beem is the Owner and Principal Broker of Beem Team, LLC, and a motivational speaker with a deep passion for educating the community. She served as the president of the Willamette Association of Realtors in 2017 and was recognized as the 2015 Small Business of the Year by the Albany Chamber of Commerce. Andrea specializes in training real estate agents to build successful careers and generate wealth. She advocates for teamwork, collaboration, and creating long-term value for both clients and agents.
Relationships That Close Deals - Key Takeaways:
- Embrace Change: The real estate industry, like any business, is always evolving. Interest rates fluctuate, markets shift, and new challenges emerge. Successful entrepreneurs embrace change rather than resist it.
- Adversity is Inevitable: Every entrepreneur faces setbacks. Mental toughness and resilience are key to pushing through challenges and staying focused on long-term goals.
- Niche Down to Stand Out: Focusing on a specific niche allows you to become an expert, build a strong reputation, and attract more referrals. It’s far more powerful than trying to serve everyone.
- Discipline Equals Freedom: Having structure and discipline in place, even as an entrepreneur, is essential for success. Without it, it’s easy to fall into the trap of “winging it.”
- Systems Are Essential: From CRMs to SOPs, scalable systems are vital for keeping a business running smoothly and ensuring consistent growth.
- Treat Your Team as Business Partners: Andrea views her team not just as employees, but as business partners. This mindset shift fosters ownership, accountability, and long-term success.
On Adversity and Resistance:
- Adversity Will Come: Andrea shares how she was unprepared for the level of adversity she faced in her earlier years. She stresses that overcoming challenges is a critical part of growing as an entrepreneur.
- Building Mental Toughness: “Sometimes I was crawling on the ground, crawling in the gravel, just trying to get to the other side.” Building resilience helps entrepreneurs weather setbacks and stay committed to their goals.
On Embracing Change:
- Change is Inevitable: The real estate industry is always evolving. Andrea talks about how adapting to new trends and challenges is essential for business growth.
- Comfort Equals Stagnation: “The minute we get comfortable is the minute we stop growing, and the minute we stop growing, we’re dying.” Entrepreneurs need to keep pushing themselves to evolve and grow.
Systems Are Key to Scaling:
- Scalable Systems: As Andrea’s business grew, she realized that the systems that worked at one stage didn’t work at the next. She stresses that having scalable systems is essential for business growth.
- The Power of CRMs and Checklists: Andrea’s CRM is the cornerstone of her business, helping manage client relationships and tasks. She also uses checklists and SOPs to ensure that nothing falls through the cracks.
The Power of Team:
- Business Partners, Not Employees: Andrea treats her team as business partners, not just employees. This mindset shift promotes a collaborative culture where everyone has a role in the business’s success.
- Collaborative Success: Like a football team working toward the Super Bowl, Andrea believes every team member’s role is crucial in achieving the ultimate goal.
Key Quotes:
- "Change is coming whether we want it to or not. Embrace it."
- "The minute we get comfortable is the minute we stop growing."
- "Discipline equals freedom."
- "Every setback is an opportunity to build mental toughness."
- "I don’t have employees. I have business partners."
Resources Mentioned:
