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A Marketing Masterclass with Aditya Save
Episode 618th June 2020 • Founder Thesis •
00:00:00 00:57:18

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“It is possible to disproportionately colour consumers’ opinion about yourself” - Aditya Save. 

A marketing mega mind Aditya has previously worked with big brands such as, Marico & GSK where he’s held senior leadership positions. Having made his mark in the corporate world Aditya is now the co-founder of Agilio Labs - a startup studio that works with experts to launch innovative & successful startups. 

He calls himself a student of human behavior & has a keen interest in how technology is helping scale brilliant ideas faster. Aditya Save is also an angel investor and has invested in and incubated ideas for about 8 years now.

This episode of the Founder Thesis show is a marketing masterclass with Aditya. Here are a few key takeaways:

  • An open and autonomous work culture encourages employees to take risks & achieve higher performance. 
  • The difference between risk & uncertainty.
  • How to create a distinctive brand image, in a market with several competitive & similar products. 
  • How to tap into consumers as a source of learning.