In this episode of The Hero Show, join the conversation with Pascal Bachmann, a master in personal branding and PR, as we dive into his journey from martial arts to becoming a CEO that empowers entrepreneurs. 

Discover Pascal's unique approach to life and business, focusing on authenticity and impact beyond the ego. Learn how discipline and a strong personal brand can drive success and fulfillment. 

This episode is packed with insights for anyone looking to make a real difference in their industry. Tune in to get inspired and transform your approach to personal branding and entrepreneurship.

THS - Episode 251 - Pascal Bachmann

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for in your business today?

What's your mission?

So to speak

Pascal Bachmann: We help visionary entrepreneurs

to achieve their goals

through effective strategies

focusing on personal branding

what I realized

in today's society

is that the majority

of society intentionally or not

or the reason I think

it doesn't matter

the fact for me was

most people are followers

they see, they hear,

they follow orders

and one of my main core values

is self responsibility

and what that taught me

is today's society

we need leaders

true leaders

goal getters

People who get stuff done

people who don't wait

for the change

but decides to be the change

get up and get it done

don't wait for anybody or anything

you can literally be the change

like all of us

we can be the chain for anything

if we just are brave enough

get up and get stuff done

start the first step

we don't need to achieve

we don't need to climb

the mountain with one step

we just decide to change

and to be part of it

and take the lead through leaders

that's why my company

is called Strategy Achievers

we don't try

we don't hope

we achieve stuff

it's a qualifier achievers

​

Pascal Bachmann: I am here. Thanks for having me.

Richard Matthews: Awesome. Glad to have you here today. I know we were just chatting a little bit before we got onto the thing. You're coming in from North Carolina and you're on day 57 of 100 day water fast. Is that right?

Pascal Bachmann: Yeah, that's right.

Richard Matthews: That's crazy to me. I'm sure it's a good kind of crazy. But we can talk a little bit more about that as we get in. We always start off at the beginning of these interviews and get into who you are a little bit, just so our audience knows who you are, and then we'll start diving into your story.

Featured by Yahoo and New York Finance as top entrepreneurs to follow, Pascal's value driven branding and P.R. Services provide top notch exposure to clients who want to grow their business. So with that introduction, Pascal, why don't you start us off. I want to talk a little bit about. What's your business like?

Who do you serve? What do you do for them?

Pascal Bachmann: Thank you. Yeah, there's a lot to say to make it very short today. We build brand that drive impact. For me, it's like personal branding. It's, super important in today's age. I think and believe that we should own your name. It's no longer the best service or product that wins. It's the best known service or product that wins and what many brands out there forget that people do business with what people trust, people engage with, people create services and products and to hide behind the brand.

Your core values. Why do you do what you do? And that's what we should prioritize if it comes to a person of random, this is what we focus on with our current business. I was in the health industry for more than 20 years. Didn't want to have that stamp anymore. The health guy, the guru in all that area, we treat more than 20, 000 people in that area.

Richard Matthews: Yeah, absolutely. And I know for people who aren't familiar with the personal brand, like you're probably your most famous personal brand behind businesses would be like Elon Musk today, right? He's the personal brand behind Tesla and X now, which they rebranded Twitter from and SpaceX

then the Neuralink, he's got several businesses. That his brand can help build those because of how big he is. And like that's just a big version of that. If you go back a few years, it might've been Steve Jobs for Apple. Or in this today's day and age, it's Tim Cook for Apple, but that's high level kind of stuff.

But you're saying that It's that personal brand today is not just an optional part of growing a company. It's a required part of growing a company.

Pascal Bachmann: Absolutely 100% and you just nailed it. These are exactly the examples that I tell entrepreneurs who still have to believe, it's not about me. I don't want to be in a spotlight. It's about the service. It's about the product. And I think that time is over. Like we see how the big guys do it. Why shouldn't we follow their example?

Third parties and authorities should confirm that. So if Yahoo Finance, if Google, If New York times, if Entrepreneur.com, if Forbes, if all these platforms or podcasts and TV shows confirm. Yes, he or she is to go to person in that industry. It just builds trust much faster. The trust that we as entrepreneurs need today, because there's a lot of stuff out there that is not really trustworthy or creates disappointments or misleading.

Richard Matthews: Yeah, I really love that. It's one of the things that we build at Push Button Podcast. So we talk a lot about how your podcast can be a huge part of it of your personal brand. And there's lots of aspects to that. It can be like in my case, right? I'm hosting this show and we've got 250 plus episodes on this podcast, or you as a guest, right?

You can come, be a guest on shows like this and get the authority that comes from that. I do the same kind of thing where I guest on other people's podcasts. I've been on 40 plus podcasts. When you go and look up my name, there's me on all sorts of different things, talking about those things.

That's just one aspect of it just the podcast world. But you're right. If people look you up and they can't find you because you don't exist anywhere. How How can they trust your business? One of the things that I talk about nowadays is. Everyone's familiar with the information age, right?

You have to build that trust ahead of time now. That's what I call the trust age.

Pascal Bachmann: I love that there's a lot of similarity with me. Like literally, I would say 95% of the entrepreneurs, and on LinkedIn, for example, everybody is are super successful and everybody showed their best picture, which is normal. But once you are on a call with them and they start to trust you.

because you don't appear and have that trust factor that they need in order to give you the first shot. How about you build your brand first, and now 90% of these leads are actually qualified because they trust you based on what they see after they do the research. For me this is a huge, we actually did a study with a client.

We took one before he started, it was a guy in the fitness industry. Before he started with us on LinkedIn and the conversion rate to discovery call, I believe was 7 %. And after he worked with us and we built the credibility and authority and expert status that he needed to appear online as who he truly is, the conversion rate, we did the same thing with a hundred leads again.

Richard Matthews: Trust before leads. That's one of the things that I think a lot of businesses miss today. If you want to succeed today, you have to build trust before you can build leads. And if you try to go the other way around, it's just not going to work out for you. So, I'm a big proponent of that. What I want to uh, dive into that is your origin story. How did you get here? So every good comic book hero has an origin story. It's the thing that made them into the hero they are today. Were you born a hero or you bit by a radioactive spider that made you want to build a P.R. Industry, P.R. Company? Where do you start a job and eventually, become an entrepreneur? Basically, where'd you come from?

I did everything to get attention. I guess I missed that or needed that because I didn't get it from my parents. And I attracted people, but that was the wrong crowd. So I, I went deeper and deeper into that and became an example for many. So I was a leader in the early age, but for the wrong crowd and for the wrong thing, but I had an epiphany, I started to do Taekwondo after a while.

Or actually in the process of going to Taekwondo, I felt okay, I have to do something in an internship. And if you were in Switzerland, it's a little bit different than in the US. Usually 90% of the teenagers do an internship. They don't go to college. So I need to do something. And I remember what I choose to do is I became a butcher because I was in front of this butcher store with the gang that we hang out.

And I thought okay, next day I walked in there. They accepted me, I started an internship there for three years, became a butcher and during that process, I went to a Taekwondo class, which was the master was a Korean, he was in the Vietnam war, he was a world champion, 67 I believe, in Taekwondo and I was just completely blown away discipline.

I learned discipline. I learned consistency. I learned respect, not just within the training, but also how do you show up in life in front of pretty much everybody, including nature, animals like everything. And yeah, from there I decided to leave Switzerland. I moved to Thailand. I moved into, after fighting at the world championship in Taiwan, I decided to switch to Muay Thai.

So I went to Thailand for three years in and out. Had an accident that stopped my career as a fighter. And then I came back to Switzerland and decided to actually heal people. That's part of what we learned in Taekwondo. We didn't just break the nose. We learn how to correct it and actually the whole nutrition part and how to take care of your body.

Let's focus on that. Came to the US and it was super easy for me to make a fast connection with the right people. So we grow pretty fast and successful. So today we work with people like Brian Tracy. I actually wrote a book here with Brian, Succeeding In Business In Any Market. I speak for Tai Lopez on different events but that's basically the journey from where I started to here.

My son and I actually started doing Taekwondo this last year. So we're like one year into our training for Taekwondo. Our master actually teaches, he cross trains Taekwondo and Muay Thai. So that's the other one that we're learning a little bit of. Yeah I'm really enjoying that as well.

I could see the same kind of thing to discipline and he does the same kind of focus, right? It's not just learning how to fight, but learning how to take care of your body and learning how to discipline yourself and learning. There's just a lot of aspects to the practice of Taekwondo.

That is a lot more than, I know how to throw a punch or throw a kick. Which I think is really fascinating. The more people, the more that I do it, the more I realize. Hey, whether or not it's Taekwondo, someone you should have probably a martial art in your life at some point because of how Universally applicable the skills are to other areas of your life and your business in particular.

Pascal Bachmann: Yeah, completely agree. Nice, I'm happy for you and your son there.

Richard Matthews: Yeah, absolutely.

Pascal Bachmann: it's a good.

In the real world, heroes have what I call a zone of genius, which is either a skill or a set of skills that you were born with, or you developed over the course of your career that really sets you apart. That allow you to the inner energize all your other skills. The way I like to frame it for my guests, if you look at all the skills that you've developed over the course of your career, there's probably a common thread that ties all those skills together.

And so with that framing, what do you think your superpower is in your business today?

Pascal Bachmann: Definitely to create the discipline to be consistent, because for me, it's like you can literally learn anything you truly want and what you need in order to really become successful is you need to have the discipline to be consistent and that's what I call my superpower for myself.

Than not achieve 100 day without any food. And this is my attitude, like towards everything. Commitment, discipline, consistency brings me anywhere.

Richard Matthews: It's an amazing sort of superpower too. Because consistency, I mentioned before we run a podcast company and one of the things that like we have, one of our marketing tools we have is called the 10 commandments of podcasting. I think it's commandment number two is thou shalt be consistent.

It's just a matter of, if you actually show up. In our case, we talk about weekly, Recording a weekly podcast every week. And you do that for a year or two years or three years. It'll dramatically change your business, that's just one category, right?

And the more I learn about consistency, the more I realize that like consistency is probably one of the most underrated superpowers in the world, because if you will just show up every day, you don't even have to try to get better. Just the act of showing up every day will make you better.

And also puts you so far ahead of anyone else who lacks the discipline to show up regularly.

I said, listen, I understand this, but here for me, I just don't get it. Even their consistency. Like again, commitment, I want to understand it, discipline, go every week and go for a long period of time and you start to learn stuff so that you are able to apply it in everyday life, whatever your decision is.

And of course, if more people are involved, you're not the only one anymore and need always more than one parties, but you can literally apply that everywhere and achieve extraordinary results.

Richard Matthews: Yeah, absolutely. Like on the marriage thing, one of the things that like my wife and I started through two or three years ago now is we like, we take a morning walk. And man, that morning walk together, when we consistently apply that, we're healthier, we're happier, we have a better relationship, right?

And it's just showing up to consistently do something together every single day. Man, there is nothing that compares to consistently taking action. Even if it's small actions, like taking a walk or reading your Bible, recording a podcast.

Pascal Bachmann: Yeah. Yeah, nice.

Richard Matthews: I want to talk a little bit then about the flip side, right? So if your superpower is one side of the coin, the flip side of that coin is your fatal flaw. Superman has his kryptonite, or Wonder Woman can't remove her bracelets of victory without going mad, you probably have a flaw that sells you back in your business, something you've struggled with.

We're not having a good relationship with my clients, letting them walk all over me. But I think more important than what is the flaws, how have you worked to overcome it so you could continue to grow your business and have success?

Pascal Bachmann: For me, it's also perfectionism. It's a big one for me. Like I have that the golden cup for those who are familiar with that. Leonardo da Vinci said the virtual man, I just have that in me. If I see something that is out of that, it just hurts me, like I see a millimeter of difference between left and right.

I just see it and I can not be quiet. Patience, like my expectation for perfectionism is the desire for that is very high. I have very high standards because this is how I am based on my perfectionism. So I started to expect that from everybody. Everyone around me who I hire in my surroundings.

Let them own the task and the timeline and all that stuff. Yeah, this is for me how I overcame these things and there's still sometimes, staff sneaking, but again, awareness is here. And then I have that dialogue with myself and just analyze it, remember and go again. That's a daily thing for me.

Richard Matthews: Yeah, it's one of the things I have to do too is but I like the awareness, right? If I'm aware of it, then I can work on it. The consistency comes right back into that too with for me, it's making sure that I'm actually delegating the things to other people.

And then realize that you judge other people's work, not the same way that you would judge your own work. Right? That sounds like one of the things that you're looking at is hey, when we're talking about other people's work, it's like there's a process to it. You're going to see their work and you're going to give them the feedback and you're going to have a feedback loop, whereas like when you do something yourself, the feedback loop is internal. So it happens really fast, right?

That's why because you know for your first chapter of everything is not perfect either. So that's where like when you're delegating to someone you have to figure out, how do you build that feedback loop into the delegation process? It sounds like what you were talking about is like, you have to be able to delegate that way.

Pascal Bachmann: Yeah, I like that. One thing that I learned a few years ago, because I had bigger companies with a lot of employees, but it was all in house and now everything is online, so I have employees all over the world and some VAs and what I learned is, that goes into the area of awareness. It's not just awareness that I am like this or expecting things.

Richard Matthews: Yeah. I say, that's a really great question because it forces you to put a value on the task that you're doing and realize that okay, and I know like for me, like our business is still fairly small, right? In the grand scheme of things, we're not a hundred million dollars, but we have the potential to be a hundred million dollar company.

And so, we have to operate like we're trying to build a hundred million dollar company. That's what you're talking about is you're talking about operating from the beginning as if you're building something that is that size. And what would it actually look like? So you're gonna have to delegate those things or build the systems or unlock the right people so that, you have someone who's doing those things.

This is how I try to build the company. I'm not necessarily try to build something. I try to operate as if already achieved. This is even what I tell my employees. I say, Hey, like Paul, you are expensive for this task. We need to break that down and find an assistant. I just analyze stuff like that to spend time efficient and to trade off.

Richard Matthews: Absolutely. I love that. I like the the concept particularly of thinking about, Hey, what is not that you're doing the task for task sake, but what is the result the end company is getting? Just personally, one of the things that I know that I would, that crosses my mind is because we do post production of content for clients.

A lot of our operational work is it's like the delivery of service for clients. So like just off the top of my head, I'm thinking. Okay, so if we have a writer who's doing the writing bits for someone's podcast or someone who's doing the video editing, what's the result that it creates for our company?

We did the writing work or we did a good job on the video, but like that, that we did such a good job with it, that it creates a positive outcome for our clients. That turns into more revenue opportunities for the business. I like that framing to thinking of like, you're not just hired to do a task you're hired to actually do a task that produces a result, no matter where it fits in the business. My example was like operations, a lot of times we think in terms of like marketing has an invested result, but even your operations can have the same kind of thing. What's the actual investment for the company.

And like thinking through that, I think is that's a useful frame.

Pascal Bachmann: Yeah, it is.

Richard Matthews: definitely, I'll be stealing that and probably talking to our staff about that more often, just more clearly communicating how your work. Produces results for the company. So let's talk a little bit then your common enemy, right? Ship gears a little bit off of superpowers and fatal flaws and common enemy, right?

You can actually get them the result that they came to you for in the first place. So in this world of helping people build personal brands, what is your common enemy?

Pascal Bachmann: Ego, if I compare it like the blue ocean strategy. I don't like to swim in that red ocean, it's too bloody for me. But most client do, and I always separate that very clearly. And I say, we do not produce or deliver any ego. I call it ego features. So I really ask like every single client, why do you want to be published on Forbes or Entrepreneur or be on the podcast or TV or like, why do you want to have that brand of viewers out there?

It's not just like a feature here and there. They come and disappear. If you want something that have deep roots and the foundation that he actually can build on for years, for the years to come. The main thing is, where do you come from the place of ego or from the place of purpose, and you can have the same goals.

The belief, the mindset, like everything. Same thing here, personal branding. Being out there, why do you do that? What's your intention? The truth within, not just some BS coming up that sounds good. And everybody wants your real truth within. Are you able to express that again? And how you think, act and feel that's what makes the difference.

But to come back to your question for me, it's definitely ego.

Richard Matthews: Yeah I really like that. I like the way you talk about it too, because I've seen that in my own personal brand as we've grown, as I realized that for the longest time, people are like, Oh, you should go on podcasts or you should get the Forbes mention or whatever.

There's a Greek term called Philotimo, which is the love of doing work well, because it has a positive impact on your community, right? So it's like the idea of I do my dishes, do the dishes in my family, not because we have dirty dishes and they need to be done, but because when I do the dishes and do a good job of it, it has a positive impact on my family, right?

They have a cleaner kitchen, they can cook, there's a positive impact on your community. So when you show up and you do your work well. I don't think we have a good word for it in English.

That's why I brought up the Greek word, Philotimos. It's a love of the good work that you're doing.

Pascal Bachmann: for me. And I completely agree for me, the result of what we're discussing right now is a very deep inner satisfaction because it's all interconnected. Back in the health industry, I created a concept called The Core Four which is all about health, mind, harmony, and wealth.

It creates an environment that appreciates it, which comes back to us in different forms.

Richard Matthews: Yeah, absolutely. One of my favorite examples of that in my own life was actually, but it was a little more than a year ago. I was on a trial for a murder trial. I got to be on the jury and getting to interact with the people in the United States Justice System. So the justice system, I don't know if you've ever heard this, because you didn't spend your life as an American citizen, they talk about the three branches of government.

They talk about the Presidency being the mind and the Congress being the body, and then the justice system, the courts and whatnot being the heart. The heart of America and realizing that like the jury, the trial by jury is really, it's part of that whole, the heartbeat of America kind of thing.

He's like this one, this is my courtroom. He holds it in the highest regard. And he will do everything, including and up to sacrificing his life to protect that courtroom because it's the heartbeat of America kind of thing. And every single person in the room, whether it's the Judge or the Attorneys or the court stenographer, they all operated with that love of their work, right?

That their work matters and it matters to other people. Love of your work when you're talking about P.R. is the opposite of ego. He doesn't just show up at the courtroom because it's his courtroom. He shows up there because he loves what they're doing.

Pascal Bachmann: Yeah it's the only way to truly fulfill your inner passion and talents that you discovered and that you feel, okay, this is why I'm here for. You just tap into that 100% and just, for me, again, you not do it. It just have to, and when you realize that you don't have stage fright, right?

Richard Matthews: Yeah,

Pascal Bachmann: completely agree.

Richard Matthews: Reminds me of the Sermon on the Mount. People all the time talk about Jesus getting up on the Sermon on the Mount, he's giving the commandments, this is how you should live. I always feel like the people who preach that, and I'm like, I think you missed the idea.

Pascal Bachmann: Yeah. I like that, especially if it comes to that particular part. For me, it's always a first serve to de serve.

Richard Matthews: Serve to

Pascal Bachmann: first you give, and then you get.

Richard Matthews: I like that, I like that. That's, uh, that's good. So I want to talk about the flip side of your common enemy. So if your common enemy is the ego then your driving force is the flip side of that coin, right? Just like Spider Man fights to save New York or Batman fights to save Gotham or, Google fights to Index and categorize all the world's information.

What is it that you fight for in your business today? What's your mission? So to speak,

The fact for me was. Most people are followers. They see, they hear, they follow orders. And one of my main core values is self responsibility. And what that taught me is today's society, we need leaders, true leaders, goal getters. People who get stuff done, people who don't wait for the change, but decides to be the change, get up and get it done.

Don't wait for anybody or anything. You can literally be the change. Like all of us, we can be the chain for anything. If we just are brave enough, get up and get stuff done, start the first step. We don't need to achieve everything at one time. We don't need to climb the mountain with one step. We just decide to change and to be part of it and take the lead through leaders.

they have a problem that they want to have solved, like how to whatever, or they want to achieve a desired result, desired state of being faster, so they pay for speed. But when I go to the problem part, especially in the health industry, me coming from the health industry, I found it a disaster.

And what I then decided to do is. I stay away from ego-driven people and pick only 10 clients every single month that we onboard. We literally, we have 4 to 800. It was 800. We dropped a lot because of something that happened in the business. Between 4 and 800 discovery calls every single month that turn into about a 100 sales calls.

We only onboard 10 people every single month to people that are aligned with our core values. That we believe have a service of product that today's society need in order to change and again, create a world that you and I want to live in and that's it. We work with 10 people and that's for me, the flip side from ego to really be committed and actually say, okay, what do we do?

And one year in, two years in, four years in, ten years in. We literally create influential entrepreneurs that we believe this world need, and that's why we do what we do, the way we do it. And this is how, again, we go into the red ocean into the blue ocean and be very consistent and strict with how we operate

Richard Matthews: I really like that and the thing that sticks out to me is that you mentioned. We have an obligation to show up, right? That's the the common enemy we talked about is getting rid of the ego. And if you have an obligation to show up, then it only makes sense to show up in the best way possible.

Then by default, if it's an obligation to show up and do good work, then what you're gonna end up with, you're gonna end up with in a place where your business is constantly striving to do better, right? How do I have a better service? How do I have a better product? How do I have better lead sources in the marketplace, right?

How do I get better people to say yes to us, right? And so, like, Everything is like a constant improvement on what you're working on so that you can satisfy that obligation.

I don't want anybody who worked for me. I want them to work with me because they believe in the vision and they want to be part of achieving that with me. This is how I create a company culture. People who want to achieve the vision with me because they believe in it. It becomes part of their mission.

And this is a completely different source than just having people. I call them time trader. That doesn't help me be faster. I need committed people who really believe in what we do. They show up differently.

Richard Matthews: Yeah, absolutely. I want to shift again and talk a little bit about your practice, some practical things. We call this the hero's tool belt. And what just like every superhero has their magic, their awesome gadgets, like their batarangs or their web slingers or their magic camera, they can spin around.

Pascal Bachmann: for me. It's personally, It's literally the appointments that I do with myself. You mentioned it for me, I have a very strict daily schedule that I follow together with my wife. I'm very lucky to have my wife doing that with me. For example, we have times during the summer. For example, my calendar says.

3A.M. get up with gratitude, have a cold shower, tea time, meditation then 60 minutes walk in the morning. Then I read my ID, vision, mission statement every single day. I do my daily performance tracker. Then I have to huddle meeting with the team. Then I have all my appointments.

And then be in bed, gratitude, affirmation. A very strict schedule for literally every day and have that performance tracker where I then go in and say, okay, did I do what I want to do or not? Because that gives me at the end of the month or of the week. I'm very conscious and aware of, if I did only 60% of what I committed to do, how can I expect 100% results in all this area?

I sat down with my wife. We spent literally one and a half, two weeks. Only what do we want? How do we want it? Why do we want it? Let's sit together, create a schedule. Is it realistic? Enough time? Do we create pressure? Or is it flawless? All that stuff, once we are sure, that becomes the schedule for four milestones, 3,6,9,12 months.

There we always add a little bit things or exchange things, but having that guideline so that I not get tempted to not do things or do something else. To say, 10 days of work, very intensive. Don't even allow anything of the shiny objects or however you want to call it to become part of your routine.

We have four visions, actually five, the life vision, and then health, mind, harmony, and wealth each have a vision. And these visions are connected to goals, quarterly goals. If I want to look and feel like this, what do I need to have to do the next three months every single day? So we break down milestones and every area has its own vision.

And we do something for every area of life. For health, it's all about the body, nutrition, exercise, and well being. Mind, it's all about purpose, identity, vision, and mission. Then we have harmony, it's all about love, fund relationships and ballas and then wealth. It's all about finances fulfillment impact and financial freedom.

Richard Matthews: Yeah.

Pascal Bachmann: you can't compare anymore.

It's just a natural result. And we do that in all areas of life.

Richard Matthews: I love that. I love how, methodical you have that process. I'm probably going to uh, you know, we'll extract that section and turn it into a, small piece for people so they can see it, but thing that I want to point out is that you mentioned your calendar, and one of the things that I've noticed is that success, that is very common among successful entrepreneurs, especially we have a lot of them on this show is how often they live or die by their calendar, right?

Or why is it that Kobe Bryant can achieve more on the court than another basketball player? And it has to do with what you choose to do with that calendar time that you're given. And so you're very intentional about how you're using all of the time that you have every day. And I just want to point that out because you're talking not just about, hey, we're doing the time blocking, but then those time blocking, those time blocks are, they're intentional, right?

They're, they fit into one of these four categories and we're trying to have growth in any of these particular areas. That's it's really powerful. Thank you for sharing that.

Pascal Bachmann: You're very welcome.

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And now back to the Hero show.

Richard Matthews: So I want to talk one more question for you. You're guiding principles, right? One of the things that makes heroes heroic is that they live by a code. For instance, Batman never kills his enemies. He only ever puts them in Arkham Asylum. So as we wrap up the interview, I want to talk about the top one, maybe two principles that you live your life by that maybe something you'd know you wish, you'd know when you've started out in your business career all those years ago, you know, in Taekwondo as an orphan child in Switzerland.

We start to compare ourselves. We try to be someone as someone, instead of really realize that we have everything within us that we need in order to inspire, empower, change, create. If we just learn how to be who we truly are, I think often we hear the term, especially from leaders in today's age, you need to change your reality which we can influence, but you need to change your personality.

And now all these labels, fear and anxiety and anger and judgment and frustration and, different other beliefs that we create. It up who we truly are. So we don't need to change anything because the core is who we truly are. What we need to do is take these freaking labels off, limiting beliefs.

Like things that we believe made us who we are today is a frame that we hear so often. But what is behind all that? So many times, like I ask people like, okay, this is who you believe you are. What I actually read is a job description or past experiences, and now you believe this is who you are based on these experiences. Let's take all these experiences away. What is behind all that? Like, or I have people like, do you agree we all die one day? Yes, of course we do. Okay, so it's fair to say that one day we will drop our body, right? You probably gonna be in a space one day and say, okay, I'm gonna drop my body.

Richard Matthews: So learning who you are and learning to respect. Not only yourself, but everyone around you, because they all have that same core, right? They come from, they have that spark of divinity, right? We're all children of God.

Pascal Bachmann: right.

Richard Matthews: It doesn't matter if they're a team member or a client or a homeless person on the street, right?

It's the we're all members of this human race.

And now I, perceive that based on where I stand from, like it's my perception. And my emotional state of being, how I react to that. That's a choice, I can influence that. But if I leave all that away, and say, I try to connect with the truth, which is the same as I have within me. It helps me to not judge, because how can I judge myself?

They have their own reasons, which we don't understand. We don't understand how they feel, in what state they are. And based on that, we just perceive a reaction. And now we judge the reaction. Instead of trying to connect with the part, with the true identity of that human being. That's something I try to do when I've found and again, increase my own awareness and I feel like, okay,

I'm judging. Boom! Why do you judge? Try to connect with the love. Be kind, be friendly, be supportive, ask a nice question. Give a nice tip, give advice or just give them a smile or whatever, instead of judging.

So the question is this, do you have someone in your life or in your network who you think has a cool entrepreneurial story? Who are they? First names are fine. And why do you think they should come share their story with us here on The Hero Show? First person that comes to mind for you?

Pascal Bachmann: Dr. Sas is my wife and she's not just a friend or a wife. She's an entrepreneur who came as an immigrant from Thailand with her whole family, 6,7 years old. And today all family members are doctors. She's a TV and podcast host. In a very unique way and she's doing great stuff.

I'm looking up to her as a friend. That's the first name came, to my wife.

Richard Matthews: Well, I'll see if we can invite her on and get her story up on The Hero Show. We always love to get more stories like that. So in comic books, there's always the crowd of people at the end who are cheering and clapping for the acts of heroism. So as we close our analogs to that is where can people find you?

Pascal Bachmann: Where they can found me, personally both websites are connected to the same social media accounts. One is my personal, which is PascalBachmann.com and the business website is StrategyAchievers.com and the right businesses that we're looking for are really driven business owners who believe that what they do in life can be a contribution to the society that creates the world that we will all want to experience, like can be a product, can be a service, but if someone really believed that what I do

Richard Matthews: Absolutely, So, we will definitely make sure that there's links to those websites in the show notes below. Pascal, thank you so much for coming on the show and sharing your story with us today. I really appreciate your time. Just the thought and care that you've put into the things that you are working on.

So I appreciate that and look forward to seeing what it is that you guys do to just continue to improve the world. I love, your mission there. So do you have any uh, final words of wisdom for us for this stop record button?

Pascal Bachmann: Be yourself and be brave enough to get up and spread your word. And I believe that every single one of us is not just enough. We can be the change if we decide to.

Richard Matthews: Love it. Thank you so much for coming on today, Pascal. And we will talk to you again soon.

Pascal Bachmann: Thank you

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